Privacy policy

1. Introduction
This Privacy Policy sets out the types of personal data NOTOIRE LTD (company number 10643012), trading as AZAT MARD, may collect about you when you interact with us and explains how we process your personal data. References in this Privacy Policy to “AZAT MARD”, "we", "us" or "our" are to NOTOIRE LTD.

This Privacy Policy applies if you are a visitor to our website or our social media pages, if you purchase any products from AZAT MARD, and/or if you use any of our apps (if applicable). We may collect, use, store, and transfer different kinds of personal data about you when you visit our website or social media pages, register for an online account with us, subscribe to our newsletter, or purchase any of our products.

NOTOIRE LTD is the “data controller” in respect of your personal data for the purposes of data protection legislation and is registered with the Information Commissioner’s Office. We are responsible for deciding how we hold and use personal data we collect or receive about you. We respect your privacy and are committed to protecting your personal data.

Our website is not intended for children under the age of 16, and we do not knowingly collect personal data from children. If we learn we have collected personal data from a child under 16, we will delete that information promptly.

2. How to contact us
If you have any questions about this Privacy Policy or our privacy practices, or if you wish to exercise your data protection rights, you can contact us:

 

By post:
Ground Floor, Seneca House Links Point, Amy Johnson Way, Blackpool, Lancashire, England, FY4 2FF

By email: info@azatmardofficial.com.


3. What data do we collect?
We may collect and process the following categories of personal data:

 

  • Identity Data – name, title, date of birth, and gender.

  • Contact Data – billing address, delivery address, email address, and telephone number.

  • Purchase Data – records of products purchased, transaction history, order value, and applied discounts.

  • Security Data – encrypted password records (if you create an account).

  • Customer Service Data – correspondence with our customer service team via email, phone, or social media.

  • Financial Data – payment card details or bank account information (processed securely by payment providers).

  • Review Data – feedback and product reviews you submit.

  • Marketing Data – preferences for receiving marketing communications.

  • Technical Data – IP address, browser type, device information, and operating system.

  • Usage Data – how you use our website, such as pages viewed and time spent on site.

  • Social Media Data – information you make public when engaging with our social media accounts.

We also collect aggregated, anonymised data for analytics and improvement purposes.

4. When do we collect your data?
We collect data when you:
  • Visit our website.

  • Create an account.

  • Place an order.

  • Sign up to marketing communications.

  • Interact with us on social media.

  • Contact our customer service team.

  • Leave a review.

We also collect data automatically via cookies and similar technologies when you browse our website.

5. How and why we use your personal data
We use your personal data to:
  • Process and deliver your orders.

  • Respond to your enquiries or complaints.

  • Send marketing communications (if you have opted in or if permitted under the ‘soft opt-in’ rule).

  • Personalise your shopping experience.

  • Improve our website and services.

  • Meet legal and regulatory obligations.

  • Detect and prevent fraud.

We process personal data on various legal bases, including contractual necessity, legitimate interests, legal obligations, and, where required, your consent.

6. Change of purpose
We will only use your data for the purposes we collected it unless we reasonably determine we need to use it for another compatible purpose.

7. Data security
We have put in place security measures to protect your personal data from unauthorised access, loss, or misuse. Access to your personal data is restricted to those employees, contractors, and third parties who need it to perform their work.

8. Data retention
We retain your personal data only for as long as necessary to fulfil the purposes we collected it for, including legal, accounting, and reporting requirements.

9. Sharing your data
We may share your personal data with:
  • IT and website hosting providers (e.g., Shopify).

  • Delivery couriers.

  • Payment processors (e.g., Stripe, PayPal, Klarna).

  • Marketing service providers.

  • Professional advisers (e.g., accountants, legal counsel).

  • Authorities if required by law.

We require all third parties to respect the security of your data and process it only according to our instructions.

10. International transfers
Some of our service providers are based outside the UK/EEA. Where we transfer your data internationally, we ensure appropriate safeguards are in place, such as UK/EEA adequacy decisions or standard contractual clauses.

11. Your rights
You have the right to:
  • Access the personal data we hold about you.

  • Request correction of inaccurate or incomplete data.

  • Request deletion of your personal data.

  • Object to processing where we rely on legitimate interests.

  • Withdraw consent where processing is based on consent.

  • Request transfer of your data to another provider.

  • Restrict how we process your data in certain circumstances.

To exercise your rights, please contact us using the details above.

12. Marketing preferences
You can opt out of marketing emails at any time by clicking the ‘unsubscribe’ link or emailing us at info@azatmardofficial.com

13. Cookies
We use cookies to improve your browsing experience. For more details, see our Cookie Policy.

14. Third-party links
Our website may contain links to third-party sites. We are not responsible for the privacy practices of those sites.

15. Complaints
Please let us know if you are unhappy with how we have used your personal data. You can contact us by email at info@azatmardofficial.com.

You have the right to make a complaint at any time to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk). We would, however, appreciate the chance to deal with your concerns before you approach the ICO, so please contact us in the first instance and we shall endeavour to resolve your complaint.

16. Governing Law

This Privacy Policy and any disputes or claims arising out of or in connection with it shall be governed by and construed in accordance with the laws of England and Wales.

Any disputes shall be subject to the exclusive jurisdiction of the courts of England and Wales.


COOKIES POLICY

1. Introduction
This Cookies Policy explains how NOTOIRE LTD (company number 10643012), trading as AZAT MARD, uses cookies and similar technologies when you visit our website or use any of our online services.

Our website uses cookies to distinguish you from other users. This helps us to provide you with a better experience when you browse our website and also allows us to improve our site, products, and services.

For further details on how we use, store, and protect your personal data, please read our Privacy Policy.

2. What are cookies?
Cookies are small data files that are placed on your computer or mobile device when you visit a website. Cookies are widely used by online service providers to make their websites or services work, or to work more efficiently, as well as to provide reporting information.

 

Cookies set by the website owner (in this case, AZAT MARD) are called “first-party cookies.” Cookies set by parties other than the website owner are called “third-party cookies.” Third-party cookies enable features or functionality provided on or through the website (such as advertising, interactive content, and analytics).

3. Types of cookies we use
We use the following types of cookies:
  • Strictly necessary cookies – Essential for the operation of our website. These include cookies that enable you to log into secure areas, use a shopping cart, or make use of e-billing services.

  • Analytical/performance cookies – Allow us to recognise and count the number of visitors and see how visitors move around our website. This helps us improve how our site works.

  • Functionality cookies – Used to recognise you when you return to our site, enabling us to remember your preferences (such as language or region).

  • Targeting cookies – Record your visit to our website, the pages you have visited, and the links you have followed. We use this information to make our site and our advertising more relevant to your interests.

4. Third-party cookies
Some cookies on our website are set by third parties, such as analytics providers, advertising networks, and social media platforms. For example:
  • Shopify – our ecommerce provider.

  • Google Analytics – to analyse site traffic and user behaviour.

  • Facebook/Meta – for targeted advertising and tracking engagement.

We do not control these third-party cookies. Please check the relevant third-party’s website for more information.

5. How to control cookies
You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. Please note: if you disable or refuse cookies, some parts of our website may become inaccessible or not function properly.

 

For more information on how to control cookies, visit:

You can opt out of Google Analytics tracking here: Google Analytics Opt-out Browser Add-on Download Page

6. Changes to this Cookies Policy
We may update this Cookies Policy from time to time. Any changes will be posted on this page with an updated “Last Updated” date.

Contact us about cookies:
By post: Ground Floor, Seneca House Links Point, Amy Johnson Way, Blackpool, Lancashire, England, FY4 2FF
By email: info@azatmardofficial.com

Last updated: December 2025