AZAT MARD is a contemporary menswear brand specialising in luxury clothing and outerwear for the fashion-forward, powerful modern man.

Co-founded by Garen Tchobanian and Neil Malhotra in 2018, with respective professional business and fashion backgrounds.

Tchobanian previously represented his country playing for the Armenian National football team, whilst Malhotra holds a Fashion Management degree from the prestigious Istituto Marangoni in Milan. It is this blend of backgrounds, cultures and experiences that impressed upon the young duo and inspired them to create AZAT MARD.

“Creating our first line has been a journey. The outcome is a season that speaks of both our individual styles, as well as understanding our audience and builds recognition and confidence in the brand.

“We have created a collection that tells the first chapter of the AZAT MARD story. We’re extremely excited about finalising Spring Summer – where we will be even more daring, expressive and free.”

The Meaning

The name, AZAT MARD, is from Armenia and translates as ‘Free Man’.

Freedom and self-expression are the driving forces behind the ethos of the brand, the AZAT MARD man is a leader, he is forward-thinking and not afraid to stand up and stand out.

Intricate, high-end fabrications and a strong attention to detail make up this debut collection. It is the first imprint from a brand that has a vision to be the luxury menswear label that distinguishes itself from the rest.