Founded in 2018 by Garen Tchobanian, it was built on a clear vision — to create a brand with meaning, identity, and lasting cultural legacy.

Each garment is shaped through a considered process of design, construction, and meaning.

Defined by precise silhouettes, elevated materials, and a commitment to quality that remains constant across every collection.

But beyond the product, AZAT MARD stands for something deeper.

A connection to heritage.
A reflection of legacy.
An expression of freedom.

The ambition is clear — a global brand with purpose, carried by an ever-growing community, connected by culture and identity.