Where Heritage Meets Modern Luxury
Born from Armenian heritage, AZAT MARD was founded by Garen Tchobanian- to honour Armenia’s rich history and share stories of resilience, artistry, and identity with the world.
Our name translates to “Free People”— Every decision and design is rooted in pride and purpose, crafted for our culture and our community.
AZAT MARD was created to showcase Armenian heritage worldwide — celebrating the depth of our history, our culture, and our identity.
Through our collections, we bring Armenia’s culture, art, and symbolism into the modern world, sharing stories that deserve to be seen, understood, and carried forward to each generation.
AZAT MARD is more than a brand.- We are a Movement.
Welcome to the AZAT MARD family.
