Originally founded in the late 1960s, Club 610 was an exclusive members' circle — a space where distinguished gentlemen came together in pursuit of freedom, camaraderie, and style.
The number 610 holds deep significance: it marks October 6th, the date our brand was born, and reflects the biblical meaning of 610 — freedom.
This spirit of liberation is the driving force behind everything we do.
Club 610 is more than a name.
It’s a legacy. A movement. A mindset.
AZAT MARD is a contemporary luxury brand for those who lead with strength, style, and purpose. Rooted in Armenian heritage—its name meaning Free People—the brand stands for freedom, self-expression, and bold individuality. Each design blends modern luxury with cultural pride, honouring Armenian heritage and its global diaspora.
Our goal is simple: to elevate the everyday through quality, considered materials, and meaningful design—made for all. Through our collections, we amplify the stories of Armenia, sharing its rich culture with the world and inspiring a deeper global understanding.
