HERITAGE. FREEDOM.
AZAT MARD is a contemporary luxury brand for those who lead with strength, style, and purpose. Rooted in Armenian heritage—its name meaning Free People—the brand stands for freedom, self-expression, and bold individuality. Each design blends modern luxury with cultural pride, honouring Armenian heritage and its global diaspora.
Our goal is simple: to elevate the everyday through quality, considered materials, and meaningful design—made for all. Through our collections, we amplify the stories of Armenia, sharing its rich culture with the world and inspiring a deeper global understanding.
