About The Brand

AZAT MARD is a contemporary menswear brand specialising in luxury clothing for the fashion-forward, powerful man.

The name, AZAT MARD, is from Armenia and translates as both ‘Free Man’ and “Free People” in the Armenian language.

Freedom and self-expression are the driving forces behind the ethos of the brand.

There are approximately 3 million people in Armenia and almost 10 million worldwide. The AZAT MARD brand celebrates the Armenian diaspora around the world.

Together, we can make a difference and bring positivity to the world through our unique designs, inspired by the motherland.

Co- Founded by Garen Tchobanian and Neil Malhotra in 2018.