{"title":"THE LOST GUIDING LIGHT COLLECTION","description":"\u003cp\u003eA story inspired by legend, legacy and light.\u003c\/p\u003e","products":[{"product_id":"akhtamar-shorts","title":"THE LOST GUIDING LIGHT BLACK MESH SHORTS","description":"\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe Lost Guiding Light Collection — \u003c\/span\u003e\u003cspan\u003eInspired by the Armenian legend of Princess Tamar and Akhtamar Island, this collection draws from a story dating back to the early 10th century. Akhtamar Island is home to the historic Armenian Holy Cross Cathedral, once the seat of the Armenian Apostolic Catholicosate of Aghtamar.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe collection takes inspiration from the statue of Princess Tamar, which stands today at Lake Sevan in Armenia as a modern interpretation of the historic legend.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-end=\"275\" data-start=\"0\"\u003e \u003c\/p\u003e\n\u003cp data-end=\"275\" data-start=\"0\"\u003e“The Lost Guiding Light” Mesh Shorts in Black — a contemporary sportswear silhouette inspired by the heritage and storytelling of Princess Tamar. Designed through a refined AZAT MARD lens, the piece balances technical functionality with elevated everyday wear.\u003c\/p\u003e\n\u003cp data-end=\"622\" data-start=\"277\"\u003eCrafted from lightweight breathable mesh, the shorts feature the signature crest artwork embroidered at the lower left hem alongside custom typography, embroidery beneath the rear pocket. Finished with metal zip side pockets, a rear metal zip pocket, and branded drawcord waistband detailing for a considered elevated finish.\u003c\/p\u003e\n\u003cp data-end=\"686\" data-start=\"624\"\u003eDesigned in a relaxed fit for movement and everyday comfort.\u003c\/p\u003e\n\u003cp data-is-only-node=\"\" data-is-last-node=\"\" data-end=\"1118\" data-start=\"984\"\u003eProduct Care:\u003cbr data-end=\"1000\" data-start=\"997\"\u003eWash Cold\u003cbr data-end=\"1012\" data-start=\"1009\"\u003eWash Inside Out\u003cbr data-end=\"1030\" data-start=\"1027\"\u003eWash With Similar Colours\u003cbr data-is-only-node=\"\" data-end=\"1058\" data-start=\"1055\"\u003eDo Not Tumble Dry\u003cbr data-end=\"1078\" data-start=\"1075\"\u003eLine Dry In Shade\u003cbr data-end=\"1098\" data-start=\"1095\"\u003eCool Iron On Reverse\u003c\/p\u003e","brand":"Azat Mard","offers":[{"title":"S","offer_id":45093698896054,"sku":null,"price":120.0,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":45093698928822,"sku":null,"price":120.0,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":45093698961590,"sku":null,"price":120.0,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":45093698994358,"sku":null,"price":120.0,"currency_code":"GBP","in_stock":true},{"title":"XXL","offer_id":45093699027126,"sku":null,"price":120.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0175\/6626\/9494\/files\/260508_AZM_0380.jpg?v=1779106671"},{"product_id":"akhtamar-white-t-shirt","title":"THE LOST GUIDING LIGHT WHITE T-SHIRT","description":"\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe Lost Guiding Light Collection — \u003c\/span\u003e\u003cspan\u003eInspired by the Armenian legend of Princess Tamar and Akhtamar Island, this collection draws from a story dating back to the early 10th century. Akhtamar Island is home to the historic Armenian Holy Cross Cathedral, once the seat of the Armenian Apostolic Catholicosate of Aghtamar.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe collection takes inspiration from the statue of Princess Tamar, which stands today at Lake Sevan in Armenia as a modern interpretation of the historic legend.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-end=\"273\" data-start=\"0\"\u003e \u003c\/p\u003e\n\u003cp data-end=\"273\" data-start=\"0\"\u003e“The Lost Guiding Light” T-Shirt in White — a contemporary graphic piece rooted in Armenian heritage and archival storytelling. Inspired by the legend of Princess Tamar, the artwork reflects themes of devotion and identity carried through generations.\u003c\/p\u003e\n\u003cp data-end=\"640\" data-start=\"275\"\u003eThe back graphic reinterprets a vintage inspired cigarette packaging through a refined AZAT MARD lens, combining heritage-inspired typography with faded illustrative artwork. Designed with a softly aged visual finish, the piece balances nostalgic influence with modern luxury menswear design.\u003c\/p\u003e\n\u003cp data-end=\"932\" data-start=\"642\"\u003eCrafted from premium organic cotton with a substantial yet refined hand feel, the T-shirt is cut in AZAT MARD’s signature oversized silhouette for a relaxed drape and elevated everyday wear. Finished with clean rib collar construction and the signature Armenian flag tab at the side seam.\u003c\/p\u003e\n\u003cp data-end=\"1479\" data-start=\"1339\"\u003eProduct Care:\u003cbr data-end=\"1355\" data-start=\"1352\"\u003e\u003c\/p\u003e\n\u003cp data-end=\"1479\" data-start=\"1339\"\u003eWash Inside Out\u003cbr data-end=\"18\" data-start=\"15\"\u003eDue to the heavy graphic print and nature of the artwork, wash as little as possible on a cold wash cycle\u003cbr data-end=\"126\" data-start=\"123\"\u003eWash Cold\u003cbr data-end=\"138\" data-start=\"135\"\u003eWash With Similar Colours\u003cbr data-end=\"166\" data-start=\"163\"\u003eLine Dry In Shade\u003cbr data-end=\"186\" data-start=\"183\"\u003eCool Iron On Reverse\u003cbr data-end=\"209\" data-start=\"206\"\u003eDo Not Tumble Dry\u003cbr data-end=\"229\" data-start=\"226\"\u003eDo Not Bleach\u003c\/p\u003e\n\u003cp data-is-only-node=\"\" data-is-last-node=\"\" data-end=\"1513\" data-start=\"1481\"\u003eProduct Style Code:\u003c\/p\u003e","brand":"Azat Mard","offers":[{"title":"S","offer_id":45106905448630,"sku":null,"price":117.0,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":45106905481398,"sku":null,"price":117.0,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":45106905514166,"sku":null,"price":117.0,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":45106905546934,"sku":null,"price":117.0,"currency_code":"GBP","in_stock":true},{"title":"XXL","offer_id":45106905579702,"sku":null,"price":117.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0175\/6626\/9494\/files\/260508_AZM_0410.jpg?v=1779107339"},{"product_id":"akhtamar-white-t-shirt-copy","title":"THE LOST GUIDING LIGHT BLACK CAP","description":"\u003cp\u003eThe Lost Guiding Light Collection — Inspired by the Armenian legend of Princess Tamar and Akhtamar Island, this collection draws from a story dating back to the early 10th century. Akhtamar Island is home to the historic Armenian Holy Cross Cathedral, once the seat of the Armenian Apostolic Catholicosate of Aghtamar.\u003c\/p\u003e\n\u003cp\u003eThe collection takes inspiration from the statue of Princess Tamar, which stands today at Lake Sevan in Armenia as a modern interpretation of the historic legend.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e“The Lost Guiding Light” Trucker Cap in Black — a heritage-led headwear piece inspired by the ancient Armenian legend of Princess Tamar. Rooted in identity, legacy, and Armenian storytelling, the design reinterprets cultural references through a contemporary AZAT MARD lens.\u003c\/p\u003e\n\u003cp\u003eThe front embroidery features a refined crest composition with custom heritage-inspired typography and contrasting blue accents referencing the waters of Lake Sevan. The rear mesh panel is finished with embroidery alongside the signature Armenian flag tab.\u003c\/p\u003e\n\u003cp\u003eCrafted with a structured front panel, breathable mesh rear construction, curved brim, and adjustable snapback fastening for an elevated everyday fit.\u003c\/p\u003e","brand":"Azat Mard","offers":[{"title":"Default Title","offer_id":45097402302646,"sku":null,"price":55.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0175\/6626\/9494\/files\/260508_AZM_1870.jpg?v=1778682203"},{"product_id":"lost-guiding-light-white-t-shirt-copy","title":"THE LOST GUIDING LIGHT BLACK T-SHIRT","description":"\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eThe Lost Guiding Light Collection — Inspired by the Armenian legend of Princess Tamar and Akhtamar Island, this collection draws from a story dating back to the early 10th century. Akhtamar Island is home to the historic Armenian Holy Cross Cathedral, once the seat of the Armenian Apostolic Catholicosate of Aghtamar.\u003c\/p\u003e\n\u003cp\u003eThe collection takes inspiration from the statue of Princess Tamar, which stands today at Lake Sevan in Armenia as a modern interpretation of the historic legend.\u003c\/p\u003e\n\u003cp data-start=\"0\" data-end=\"273\"\u003e \u003c\/p\u003e\n\u003cp data-start=\"0\" data-end=\"273\"\u003e“The Lost Guiding Light” T-Shirt in Black — a contemporary graphic piece rooted in Armenian heritage and archival storytelling. Inspired by the legend Princess Tamar, the artwork reflects themes of devotion, loss, and identity carried through generations.\u003c\/p\u003e\n\u003cp data-start=\"275\" data-end=\"678\"\u003eThe back graphic features a refined crest-inspired composition, combining heritage-led typography with symbolic artwork drawn from the story of Princess Tamar and the guiding light legend. Executed through a clean monochromatic approach with contrasting blue detailing, the design balances Armenian cultural references with modern luxury menswear aesthetics.\u003c\/p\u003e\n\u003cp data-start=\"680\" data-end=\"970\"\u003eCrafted from premium organic cotton with a substantial yet refined hand feel, the T-shirt is cut in AZAT MARD’s signature oversized silhouette for a relaxed drape and elevated everyday wear. Finished with clean rib collar construction and the signature Armenian flag tab at the side seam.\u003c\/p\u003e\n\u003cp data-start=\"1339\" data-end=\"1479\"\u003eProduct Care:\u003c\/p\u003e\n\u003cp data-start=\"1339\" data-end=\"1479\"\u003eWash Inside Out\u003cbr data-start=\"15\" data-end=\"18\"\u003eDue to the heavy graphic print and nature of the artwork, wash as little as possible on a cold wash cycle\u003cbr data-start=\"123\" data-end=\"126\"\u003eWash Cold\u003cbr data-start=\"135\" data-end=\"138\"\u003eWash With Similar Colours\u003cbr data-start=\"163\" data-end=\"166\"\u003eLine Dry In Shade\u003cbr data-start=\"183\" data-end=\"186\"\u003eCool Iron On Reverse\u003cbr data-start=\"206\" data-end=\"209\"\u003eDo Not Tumble Dry\u003cbr data-start=\"226\" data-end=\"229\"\u003eDo Not Bleach\u003c\/p\u003e\n\u003cp data-start=\"1481\" data-end=\"1513\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eProduct Style Code:\u003c\/p\u003e","brand":"Azat Mard","offers":[{"title":"S","offer_id":45106905678006,"sku":null,"price":115.0,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":45106905710774,"sku":null,"price":115.0,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":45106905743542,"sku":null,"price":115.0,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":45106905776310,"sku":null,"price":115.0,"currency_code":"GBP","in_stock":true},{"title":"XXL","offer_id":45106905809078,"sku":null,"price":115.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0175\/6626\/9494\/files\/260508_AZM_0305.jpg?v=1779109238"}],"url":"https:\/\/azatmardofficial.com\/ru\/collections\/the-lost-guiding-light-collection.oembed","provider":"Azat Mard","version":"1.0","type":"link"}