{"title":"BEST SELLERS","description":"","products":[{"product_id":"balian-armenian-ceramics-t-shirt","title":"T-SHIRT BLANC EN CÉRAMIQUE ARMÉNIENNE BALIAN","description":"\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong\u003eHistoire derrière la collaboration :\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp data-mce-fragment=\"1\"\u003e Notre dernière collaboration est avec la famille Balian qui a fondé Balian Armenian Ceramics de Jérusalem.\u003c\/p\u003e\n\n\u003cp data-mce-fragment=\"1\"\u003e En 1964, avec l'arrivée de l'incomparable Marie Balian, une artiste de formation classique, dont la famille avait échappé au génocide arménien en 1915, les Balian révolutionnèrent la forme d'art, imprégnant leurs motifs de motifs vivants et réalistes, avec une reconnaissance notable du Smithsonian à Washington DC ainsi que du Victoria and Albert Museum, marquant par la suite leur impact culturel sur l'histoire artistique de Jérusalem.\u003c\/p\u003e\n\n\u003cp data-mce-fragment=\"1\"\u003e Depuis plus d'un siècle, ils produisent des carreaux et des poteries authentiques, du façonnage de l'argile à son raffinement artistique, chaque étape est soigneusement réalisée par leur équipe d'artisans et d'artistes qualifiés, en utilisant des méthodes traditionnelles de fabrication et de peinture à la main transmises de génération en génération.\u003c\/p\u003e\n\n\u003cp data-mce-fragment=\"1\"\u003e Leur perpétuité aujourd’hui témoigne de la résilience de l’esprit arménien face à une adversité écrasante.\u003c\/p\u003e\n\n \u003cp data-mce-fragment=\"1\"\u003e\u003cstrong\u003eDescription du produit :\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp data-mce-fragment=\"1\"\u003e Sur le devant du T-shirt, nous avons placé le logo Balian sur la poitrine gauche avec le texte AZAT MARD imprimé dans une typographie sur mesure sous le logo.\u003c\/p\u003e\n\n\u003cp data-mce-fragment=\"1\"\u003e Au dos, nous avons placé un motif représentant une fresque murale créée par Marie Balian en 1982. Le t-shirt est légèrement oversize et arbore notre étiquette rouge, bleu et orange emblématique, ajoutée sur le côté du vêtement. Elle représente le drapeau national arménien.\u003c\/p\u003e\n\n\u003cp data-mce-fragment=\"1\"\u003e \u003cstrong data-mce-fragment=\"1\"\u003eMATÉRIEL:\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cspan data-mce-fragment=\"1\"\u003e100% COTON BIOLOGIQUE, COTON, COTON\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp data-mce-fragment=\"1\"\u003e \u003cstrong data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eFabriqué au Portugal\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"Azat Mard","offers":[{"title":"S","offer_id":42935481467062,"sku":"BALIAN1","price":115.0,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":42935481499830,"sku":"BALIAN2","price":115.0,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":42935481532598,"sku":"BALIAN3","price":115.0,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":42935481565366,"sku":"BALIAN4","price":115.0,"currency_code":"GBP","in_stock":true},{"title":"XXL","offer_id":42935481598134,"sku":"BALIAN5","price":115.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0175\/6626\/9494\/files\/BALIANTEE5.jpg?v=1768229476"},{"product_id":"les-gens-signature-white-t-shirt","title":"LES GENS SIGNATURE WHITE T-SHIRT","description":"\u003cdiv\u003eIntroducing the Signature Les Gens Cotton T-Shirt in White, designed as part of the next era of Les Gens d’Arménie.\n\u003cp\u003eCrafted from premium cotton, the T-shirt delivers a soft, breathable feel with a clean structure designed for everyday wear. Cut to a relaxed silhouette, it balances comfort with a refined, modern finish.\u003c\/p\u003e\n\u003cp\u003eThe piece is detailed with a small, stitched Signature Les Gens logo at the right front chest in deep khaki, offering a subtle, considered expression of the new identity. At the back, a large, centrally placed Signature Les Gens logo makes a confident statement — reinforcing the evolution of the collection while remaining rooted in the same story.\u003c\/p\u003e\n\u003cp\u003eFurther detailed with our Armenian flag tab along the bottom right seam.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e \u003c\/div\u003e\n\u003cdiv\u003e\u003cb\u003eDetails:\u003c\/b\u003e\u003c\/div\u003e\n\u003cul\u003e\n\u003cli data-end=\"946\" data-start=\"923\"\u003e\n\u003cp data-end=\"946\" data-start=\"925\"\u003eWhite cotton jersey\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"962\" data-start=\"947\"\u003e\n\u003cp data-end=\"962\" data-start=\"949\"\u003eRelaxed fit\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"993\" data-start=\"963\"\u003e\n\u003cp data-end=\"993\" data-start=\"965\"\u003eSoft, breathable hand feel\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1070\" data-start=\"994\"\u003e\n\u003cp data-end=\"1070\" data-start=\"996\"\u003eSmall stitched Signature Les Gens logo at right front chest (deep khaki)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1120\" data-start=\"1071\"\u003e\n\u003cp data-end=\"1120\" data-start=\"1073\"\u003eLarge centred Signature Les Gens logo at back (deep khaki)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1146\" data-start=\"1121\"\u003e\n\u003cp data-end=\"1146\" data-start=\"1123\"\u003eClean neckline finish\u003cbr\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1166\" data-start=\"1147\"\u003eArmenian Flag Tab\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv\u003eComposition: 100% Cotton\u003c\/div\u003e\n\u003cdiv\u003eProduct Care: Wash inside out at 20°C (no chemicals)\u003cbr\u003eDo not tumble dry\u003cbr\u003eCool iron on reverse\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003eProduct Style Code: XXX\u003c\/div\u003e","brand":"Azat Mard","offers":[{"title":"S","offer_id":44664656298166,"sku":null,"price":112.0,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":44664656330934,"sku":null,"price":112.0,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":44664656363702,"sku":null,"price":112.0,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":44664656396470,"sku":null,"price":112.0,"currency_code":"GBP","in_stock":true},{"title":"XXL","offer_id":44664656429238,"sku":null,"price":112.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0175\/6626\/9494\/files\/251202_AZM_1020.jpg?v=1769942228"},{"product_id":"les-gens-washed-charcoal-relaxed-straight-leg-joggers","title":"LES GENS WASHED CHARCOAL RELAXED STRAIGHT LEG JOGGERS","description":"\u003cp\u003e\u003cspan\u003eOur LES GENS D'ARMÉNIE (translation: \u003c\/span\u003e\u003cem data-start=\"182\" data-end=\"207\"\u003e“The People of Armenia”\u003c\/em\u003e\u003cspan\u003e) Washed Charcoal Grey Relaxed Straight-Leg Joggers\u003c\/span\u003e deliver a soft yet structured feel, balancing everyday comfort with a modern, elevated finish. Cut to a straight-leg silhouette, the design features a subtle slit opening at the outer ankle seam, allowing the fabric to drape naturally over footwear while maintaining a clean, contemporary line.\u003c\/p\u003e\n\u003cp\u003eFunctional detailing includes front hand pockets at each side and back right-side pocket with AZAT MARD metal tab detail. The pocket is further detailed with our signature Armenian flag tab along the seam.\u003c\/p\u003e\n\u003cp\u003eAn elasticated waistband with concealed drawstrings ensures a comfortable, adjustable fit.\u003c\/p\u003e\n\u003cp\u003eProduct Care:\u003c\/p\u003e\n\u003cp\u003eWash inside out\u003c\/p\u003e\n\u003cp\u003eLine dry in the shade (indoors)\u003c\/p\u003e\n\u003cp\u003eCool iron on reverse\u003c\/p\u003e\n\u003cp\u003eDo not rub isolated stains\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDue to the washed nature of this garment, slight variations in colour and tone may occur between pieces. Avoid harsh chemicals and handle with care.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eProduct Style Code:\u003c\/p\u003e","brand":"Azat Mard","offers":[{"title":"S","offer_id":44898577776822,"sku":null,"price":145.0,"currency_code":"GBP","in_stock":false},{"title":"M","offer_id":44898577809590,"sku":null,"price":145.0,"currency_code":"GBP","in_stock":false},{"title":"L","offer_id":44898577842358,"sku":null,"price":145.0,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":44898577875126,"sku":null,"price":145.0,"currency_code":"GBP","in_stock":true},{"title":"XXL","offer_id":44898577907894,"sku":null,"price":145.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0175\/6626\/9494\/files\/IMG-2157.jpg?v=1771240779"},{"product_id":"les-gens-washed-charcoal-twill-overshirt","title":"LES GENS WASHED CHARCOAL TWILL JACKET","description":"\u003cp\u003eIntroducing LES GENS D'ARMÈNIE WASHED CHARCOAL TWILL OVERSHIRT\u003c\/p\u003e\n\u003cp data-end=\"434\" data-start=\"174\"\u003eThis collared zip-through jacket balances structure with everyday wearability. Designed with a central zip closure, it is finished with our signature Armenian Khachkar AZAT MARD zip head — a subtle nod to Armenian heritage.\u003c\/p\u003e\n\u003cp data-end=\"753\" data-start=\"436\"\u003eThe front features two chest flap pockets: one printed with the \u003cstrong data-end=\"522\" data-start=\"500\"\u003eLES GENS D’ARMÈNIE\u003c\/strong\u003e logo on the left, and a clean, unbranded flap pocket on the opposite side for a balanced, utilitarian finish. The washed treatment gives each piece a soft, worn-in feel, with natural variations in tone making every garment unique.\u003c\/p\u003e\n\u003cp data-end=\"855\" data-start=\"755\"\u003eFinished with refined detailing throughout, this piece is designed to be worn layered or standalone.\u003c\/p\u003e\n\u003cp data-end=\"868\" data-start=\"857\"\u003e\u003cstrong data-end=\"868\" data-start=\"857\"\u003eDetails\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-end=\"1112\" data-start=\"869\"\u003e\n\u003cli data-end=\"906\" data-start=\"869\"\u003e\n\u003cp data-end=\"906\" data-start=\"871\"\u003eWashed charcoal grey cotton twill\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"951\" data-start=\"907\"\u003e\n\u003cp data-end=\"951\" data-start=\"909\"\u003eCollared design with central zip closure\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"983\" data-start=\"952\"\u003e\n\u003cp data-end=\"983\" data-start=\"954\"\u003eKhachkar AZAT MARD zip head\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1045\" data-start=\"984\"\u003e\n\u003cp data-end=\"1045\" data-start=\"986\"\u003eLES GENS D’ARMÈNIE logo printed on left chest flap pocket\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1085\" data-start=\"1046\"\u003e\n\u003cp data-end=\"1085\" data-start=\"1048\"\u003eBlank flap pocket on opposite chest\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1112\" data-start=\"1086\"\u003e\n\u003cp data-end=\"1112\" data-start=\"1088\"\u003eRelaxed, oversized fit\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-end=\"1236\" data-start=\"1114\"\u003e\u003cstrong data-end=\"1130\" data-start=\"1114\"\u003eProduct Care\u003c\/strong\u003e\u003cbr data-end=\"1133\" data-start=\"1130\"\u003eWash inside out\u003cbr data-end=\"1151\" data-start=\"1148\"\u003eLine dry in the shade (indoors)\u003cbr data-end=\"1185\" data-start=\"1182\"\u003eCool iron on reverse\u003cbr data-end=\"1208\" data-start=\"1205\"\u003eDo not rub isolated stains\u003c\/p\u003e\n\u003cp data-end=\"1383\" data-start=\"1238\"\u003e\u003cstrong\u003eDue to the washed nature of this garment, slight variations in colour and tone may occur between pieces. Avoid harsh chemicals. Handle with care.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"1410\" data-start=\"1385\"\u003e\u003cstrong data-end=\"1408\" data-start=\"1385\"\u003eProduct Style Code:\u003c\/strong\u003e\u003c\/p\u003e","brand":"Azat Mard","offers":[{"title":"S","offer_id":44898786640054,"sku":null,"price":187.0,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":44898786672822,"sku":null,"price":187.0,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":44898786705590,"sku":null,"price":187.0,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":44898786738358,"sku":null,"price":187.0,"currency_code":"GBP","in_stock":true},{"title":"XXL","offer_id":44898786771126,"sku":null,"price":187.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0175\/6626\/9494\/files\/TwillJacketEdit1.jpg?v=1773314993"},{"product_id":"armenian-khachkar-black-cap","title":"ARMENIAN KHACHKAR BLACK CAP","description":"\u003cp\u003eIntroducing The AZAT MARD Armenian Khachkar Black Cap\u003c\/p\u003e\n\u003cp\u003eThe AZAT MARD Armenian Khachkar Cap is inspired by Armenian heritage and the enduring symbol of the Khachkar (Armenian Cross)— representing faith, protection, identity, and freedom.\u003c\/p\u003e\n\u003cp\u003eCrafted from premium cotton, the cap features bold 3D light grey embroidered artwork, including our AZAT MARD Khachkar emblem and signature detailing. Designed for everyday wear, it includes embroidered eyelets for breathability and an adjustable strap with fastening for a comfortable, custom fit.\u003c\/p\u003e\n\u003cp\u003eA timeless statement piece rooted in culture and resilience.\u003c\/p\u003e","brand":"Azat Mard","offers":[{"title":"Default Title","offer_id":45073546870966,"sku":null,"price":55.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0175\/6626\/9494\/files\/7604A9D9-7C3A-46EA-BF7F-F46CFEEBB9AF.jpg?v=1770979215"},{"product_id":"armenian-khachkar-black-t-shirt","title":"ARMENIAN KHACHKAR BLACK T-SHIRT","description":"\u003cp data-start=\"97\" data-end=\"488\"\u003e\u003cstrong\u003e \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"97\" data-end=\"488\"\u003eInspired by the Armenian Khachkar, this special edition t-shirt honours one of Armenia’s most powerful cultural symbols. Traditionally carved in stone as memorials of faith and identity, the Khachkar is reinterpreted through contemporary AZAT MARD design — a tribute to Armenian heritage past, present, and future, carrying the spirit of AZAT MARD and its ethos of Eternal Freedom.\u003c\/p\u003e\n\u003cp data-start=\"490\" data-end=\"703\"\u003eThe front features a white embroidered chest logo in the special edition AZAT MARD Khachkar font, incorporating three Khachkars from the collection’s design, finished with the slogan “Eternal Freedom.”\u003c\/p\u003e\n\u003cp data-start=\"705\" data-end=\"939\"\u003eThe back features a graphic print of the AZAT MARD Khachkar, hand-drawn exclusively for this collection, accompanied by Khachkar AZAT MARD typography and the signature “Armenian Khachkar,” showcasing our heritage globally.\u003c\/p\u003e\n\u003cp data-start=\"941\" data-end=\"1135\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eThe back neck is finished with the AZAT MARD Impact leather logo, alongside our signature Armenian flag stitch woven discreetly into the side seam as a mark of heritage and identity.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eProduct Care:\u003c\/p\u003e\n\u003cp\u003eWash inside out\u003c\/p\u003e\n\u003cp\u003eLine dry in the shade (indoors)\u003c\/p\u003e\n\u003cp\u003eCool iron on reverse\u003c\/p\u003e\n\u003cp\u003eDo not rub isolated stains\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDue to the heavy graphic of this garment, avoid harsh chemicals, heat and handle with care.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eProduct Style Code:\u003c\/p\u003e\n\u003cp data-start=\"777\" data-end=\"835\"\u003e \u003c\/p\u003e","brand":"Azat Mard","offers":[{"title":"S","offer_id":44952667160758,"sku":null,"price":115.0,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":44952667193526,"sku":null,"price":115.0,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":44952667226294,"sku":null,"price":115.0,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":44952667259062,"sku":null,"price":115.0,"currency_code":"GBP","in_stock":true},{"title":"XXL","offer_id":44952667291830,"sku":null,"price":115.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0175\/6626\/9494\/files\/251202_AZM_0825.jpg?v=1773160857"},{"product_id":"special-edition-armenian-khachkar-washed-grey","title":"SPECIAL EDITION ARMENIAN KHACHKAR WASHED GREY T-SHIRT","description":"\u003cp data-start=\"195\" data-end=\"586\"\u003eThis special edition piece of the Armenian Azat Mard Collection features embroidered patch detailing, elevating the collection through textured craftsmanship and tonal depth. \u003c\/p\u003e\n\u003cp data-start=\"195\" data-end=\"586\"\u003e — a tribute to Armenian heritage past, present, and future, carrying the spirit of AZAT MARD and its ethos of Eternal Freedom.\u003c\/p\u003e\n\u003cp data-start=\"771\" data-end=\"981\"\u003eThe front features a white embroidered chest logo in the special edition AZAT MARD Khachkar font, incorporating three Khachkars from the collection’s design and finished with our ethos slogan “Eternal Freedom.”\u003c\/p\u003e\n\u003cp data-start=\"993\" data-end=\"1317\"\u003eThe back showcases a large embroidered patch artwork of the AZAT MARD Armenian Khachkar, paired with tonal AZAT MARD Khachkar typography across the shoulders. The raised embroidery adds depth to the hand-drawn Khachkar design, highlighting the intricate detailing inspired by traditional Armenian stone carvings.\u003c\/p\u003e\n\u003cp data-start=\"993\" data-end=\"1317\"\u003e \u003c\/p\u003e\n\u003cp\u003eProduct Care:\u003c\/p\u003e\n\u003cp\u003eWash inside out\u003c\/p\u003e\n\u003cp\u003eLine dry in the shade (indoors)\u003c\/p\u003e\n\u003cp\u003eCool iron on reverse\u003c\/p\u003e\n\u003cp\u003eDo not rub isolated stains\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDue to the washed nature of this garment, slight variations in colour and tone may occur between pieces. Avoid harsh chemicals and handle with care.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eProduct Style Code:\u003c\/p\u003e\n\u003cp data-end=\"835\" data-start=\"777\"\u003e \u003c\/p\u003e","brand":"Azat Mard","offers":[{"title":"S","offer_id":44952684200118,"sku":null,"price":117.0,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":44952684232886,"sku":null,"price":117.0,"currency_code":"GBP","in_stock":false},{"title":"L","offer_id":44952684265654,"sku":null,"price":117.0,"currency_code":"GBP","in_stock":false},{"title":"XL","offer_id":44952684298422,"sku":null,"price":117.0,"currency_code":"GBP","in_stock":false},{"title":"XXL","offer_id":44952684331190,"sku":null,"price":117.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0175\/6626\/9494\/files\/251202_AZM_0942.jpg?v=1775763394"},{"product_id":"limited-edition-minas-x-narek-avetisyan-t-shirt","title":"LIMITED EDITION AZAT MARD X MINAS X NAREK AVETISYAN T-SHIRT","description":"\u003cp data-start=\"171\" data-end=\"300\"\u003eThis iconic AZAT MARD × MINAS × NAREK collaboration brings together legacy, artistry, and the modern world — rooted in Armenian identity.\u003c\/p\u003e\n\u003cp data-start=\"302\" data-end=\"537\"\u003eAt its centre is \u003cem data-start=\"319\" data-end=\"345\"\u003eThe Artist and the Model\u003c\/em\u003e, originally painted by Minas Avetisyan and lost in the 1972 fire at his Yerevan studio. 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