{"title":"THE LOST GUIDING LIGHT COLLECTION","description":"\u003cp\u003eA story inspired by legend, legacy and light.\u003c\/p\u003e","products":[{"product_id":"akhtamar-shorts","title":"THE LOST GUIDING LIGHT BLACK MESH SHORTS","description":"\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe Lost Guiding Light Collection — \u003c\/span\u003e\u003cspan\u003eInspired by the Armenian legend of Princess Tamar and Akhtamar Island, this collection draws from a story dating back to the early 10th century. Akhtamar Island is home to the historic Armenian Holy Cross Cathedral, once the seat of the Armenian Apostolic Catholicosate of Aghtamar.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe collection takes inspiration from the statue of Princess Tamar, which stands today at Lake Sevan in Armenia as a modern interpretation of the historic legend.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-end=\"275\" data-start=\"0\"\u003e \u003c\/p\u003e\n\u003cp data-end=\"275\" data-start=\"0\"\u003e“The Lost Guiding Light” Mesh Shorts in Black — a contemporary sportswear silhouette inspired by the heritage and storytelling of Princess Tamar. Designed through a refined AZAT MARD lens, the piece balances technical functionality with elevated everyday wear.\u003c\/p\u003e\n\u003cp data-end=\"622\" data-start=\"277\"\u003eCrafted from lightweight breathable mesh, the shorts feature the signature crest artwork embroidered at the lower left hem alongside custom typography, embroidery beneath the rear pocket. Finished with metal zip side pockets, a rear metal zip pocket, and branded drawcord waistband detailing for a considered elevated finish.\u003c\/p\u003e\n\u003cp data-end=\"686\" data-start=\"624\"\u003eDesigned in a relaxed fit for movement and everyday comfort.\u003c\/p\u003e\n\u003cp data-is-only-node=\"\" data-is-last-node=\"\" data-end=\"1118\" data-start=\"984\"\u003eProduct Care:\u003cbr data-end=\"1000\" data-start=\"997\"\u003eWash Cold\u003cbr data-end=\"1012\" data-start=\"1009\"\u003eWash Inside Out\u003cbr data-end=\"1030\" data-start=\"1027\"\u003eWash With Similar Colours\u003cbr data-is-only-node=\"\" data-end=\"1058\" data-start=\"1055\"\u003eDo Not Tumble Dry\u003cbr data-end=\"1078\" data-start=\"1075\"\u003eLine Dry In Shade\u003cbr data-end=\"1098\" data-start=\"1095\"\u003eCool Iron On Reverse\u003c\/p\u003e","brand":"Azat Mard","offers":[{"title":"S","offer_id":45093698896054,"sku":null,"price":120.0,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":45093698928822,"sku":null,"price":120.0,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":45093698961590,"sku":null,"price":120.0,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":45093698994358,"sku":null,"price":120.0,"currency_code":"GBP","in_stock":true},{"title":"XXL","offer_id":45093699027126,"sku":null,"price":120.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0175\/6626\/9494\/files\/260508_AZM_0380.jpg?v=1779106671"},{"product_id":"lost-guiding-light-t-shirt","title":"THE LOST GUIDING LIGHT WHITE T-SHIRT","description":"\u003cp\u003eInspired by the Armenian legend of Princess Tamar and Akhtamar Island, this special edition T-shirt honours one of Armenia's most enduring stories of love, devotion and heritage. Rooted in archival storytelling, the collection draws inspiration from the historic Holy Cross Cathedral and the modern statue of Princess Tamar overlooking Lake Sevan.\u003c\/p\u003e\n\u003cp\u003eThe front features the exclusive AZAT MARD graphic, while the back showcases The Lost Guiding Light artwork, reinterpreting vintage-inspired cigarette packaging through a contemporary AZAT MARD lens. Combining heritage typography with faded illustrative artwork, the design balances nostalgic influence with modern luxury.\u003c\/p\u003e\n\u003cp\u003eCrafted from premium organic cotton in AZAT MARD's signature oversized silhouette, the garment is finished with the signature Armenian flag tab, woven discreetly into the side seam as a symbol of heritage and identity.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProduct Care\u003c\/strong\u003e\u003cbr\u003eWash inside out.\u003cbr\u003eWash cold with similar colours.\u003cbr\u003eLine dry in the shade.\u003cbr\u003eCool iron on reverse.\u003cbr\u003eDo not tumble dry.\u003cbr\u003eDo not bleach.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDue to the detailed graphic print, wash as little as possible and avoid harsh chemicals to preserve the quality and longevity of the artwork.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Azat Mard","offers":[{"title":"S","offer_id":45106905448630,"sku":null,"price":118.0,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":45106905481398,"sku":null,"price":118.0,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":45106905514166,"sku":null,"price":118.0,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":45106905546934,"sku":null,"price":118.0,"currency_code":"GBP","in_stock":true},{"title":"XXL","offer_id":45106905579702,"sku":null,"price":118.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0175\/6626\/9494\/files\/260508_AZM_0410.jpg?v=1779107339"},{"product_id":"akhtamar-white-t-shirt-copy","title":"THE LOST GUIDING LIGHT BLACK CAP","description":"\u003cp\u003eThe Lost Guiding Light Collection — Inspired by the Armenian legend of Princess Tamar and Akhtamar Island, this collection draws from a story dating back to the early 10th century. Akhtamar Island is home to the historic Armenian Holy Cross Cathedral, once the seat of the Armenian Apostolic Catholicosate of Aghtamar.\u003c\/p\u003e\n\u003cp\u003eThe collection takes inspiration from the statue of Princess Tamar, which stands today at Lake Sevan in Armenia as a modern interpretation of the historic legend.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e“The Lost Guiding Light” Trucker Cap in Black — a heritage-led headwear piece inspired by the ancient Armenian legend of Princess Tamar. Rooted in identity, legacy, and Armenian storytelling, the design reinterprets cultural references through a contemporary AZAT MARD lens.\u003c\/p\u003e\n\u003cp\u003eThe front embroidery features a refined crest composition with custom heritage-inspired typography and contrasting blue accents referencing the waters of Lake Sevan. The rear mesh panel is finished with embroidery alongside the signature Armenian flag tab.\u003c\/p\u003e\n\u003cp\u003eCrafted with a structured front panel, breathable mesh rear construction, curved brim, and adjustable snapback fastening for an elevated everyday fit.\u003c\/p\u003e","brand":"Azat Mard","offers":[{"title":"Default Title","offer_id":45097402302646,"sku":null,"price":55.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0175\/6626\/9494\/files\/260508_AZM_1870.jpg?v=1781793858"},{"product_id":"lost-guiding-light-black-t-shirt","title":"THE LOST GUIDING LIGHT BLACK T-SHIRT","description":"\u003cp\u003eThe Lost Guiding Light T-Shirt, inspired by one of Armenia's most enduring legends. Rooted in themes of devotion, identity and resilience, this special edition piece reimagines centuries of Armenian storytelling through contemporary AZAT MARD design.\u003c\/p\u003e\n\u003cp\u003eThe front is kept clean, allowing the back to showcase a refined crest-inspired graphic that combines heritage-led typography with symbolic artwork inspired by the legend of The Lost Guiding Light. Executed in a monochromatic palette with contrasting blue detailing, the artwork balances Armenian cultural symbolism with modern luxury menswear aesthetics.\u003c\/p\u003e\n\u003cp\u003eCrafted from premium organic cotton in AZAT MARD's signature oversized fit, the garment delivers a substantial yet refined hand feel for elevated everyday wear. It is finished with the signature AZAT MARD Armenian flag tab, woven discreetly into the side seam as a symbol of heritage and identity.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProduct Care\u003c\/strong\u003e\u003cbr\u003eWash inside out.\u003cbr\u003eWash as little as possible on a cold wash cycle to preserve the artwork.\u003cbr\u003eWash with similar colours.\u003cbr\u003eLine dry in the shade.\u003cbr\u003eCool iron on reverse.\u003cbr\u003eDo not tumble dry.\u003cbr\u003eDo not bleach.\u003c\/p\u003e\n\u003cp data-start=\"1481\" data-end=\"1513\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e \u003c\/p\u003e","brand":"Azat Mard","offers":[{"title":"S","offer_id":45106905678006,"sku":null,"price":115.0,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":45106905710774,"sku":null,"price":115.0,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":45106905743542,"sku":null,"price":115.0,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":45106905776310,"sku":null,"price":115.0,"currency_code":"GBP","in_stock":true},{"title":"XXL","offer_id":45106905809078,"sku":null,"price":115.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0175\/6626\/9494\/files\/260508_AZM_0305.jpg?v=1779109238"}],"url":"https:\/\/azatmardofficial.com\/es\/collections\/the-lost-guiding-light-collection.oembed","provider":"AZAT MARD","version":"1.0","type":"link"}