AZAT MARD X BACKES & STRAUSS 🕓
We are thrilled to announce our latest Collaboration with Armenian Owned Watchmakers @BackesandStrauss 🇦🇲
BACKES & STRAUSS are one of the world’s oldest diamond companies, established in 1789, and are proudly part of the Franck Muller Group, a Swiss Watchmaking company based in Geneva. 🇨🇭
This collaboration holds a special significance as Backes & Strauss are headed by father and son , Vartkess and Levon Knadjian, and they are of Armenian Heritage. A meaningful connection that makes this partnership with AZAT MARD very special. 🤝
The Knadjian family’s legacy in craftsmanship and innovation finds its fullest expression in Backes & Strauss, guided by three generations of passion and vision. 📜
