{"title":"THE HERITAGE COLLECTION","description":"\u003cp\u003e\u003cspan\u003eA reflection of our journey, our people, and the bonds that tie us together across generations and across the world.\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"heritage-t-shirt-in-black","title":"HERITAGE T-SHIRT IN BLACK","description":"\u003cp class=\"isSelectedEnd\"\u003eThe AZAT MARD Heritage T-Shirt introduces a new expression of Armenian heritage through contemporary design. \u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003eThe Heritage front logo is creates from a slab-serif typeface, with custom edits made to reflect the form and distinctive identity of Armenian alphabet. Positioned beneath, the Armenian text translates to “From Stone and Sun” — a tribute to Armenia’s ancient stone civilisation and Arev, the Armenian sun symbol.\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003eThe logo sits above our AZAT MARD Heritage Emblem, inspired by the Armenian Eternal Wheel, one of Armenia’s most recognisable symbols. Its interwoven form represents the values that have always defined AZAT MARD — unity, community, and togetherness.\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003eFinished with the colours of the Armenian flag, this piece serves as a reflection of our heritage, our people, and the enduring connections that bind Armenians across generations and across the world.\u003c\/p\u003e\n\u003cp\u003eThe piece is completed with a leather back neck impact AZAT MARD logo at the back neck and our signature Armenian flag tab.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp data-start=\"1339\" data-end=\"1479\"\u003eProduct Care:\u003cbr data-start=\"1352\" data-end=\"1355\"\u003e\u003c\/p\u003e\n\u003cp data-start=\"1339\" data-end=\"1479\"\u003eWash Inside Out\u003cbr data-start=\"15\" data-end=\"18\"\u003eDue to the heavy graphic print and nature of the artwork, wash as little as possible on a cold wash cycle\u003cbr data-start=\"123\" data-end=\"126\"\u003eWash Cold\u003cbr data-start=\"135\" data-end=\"138\"\u003eWash With Similar Colours\u003cbr data-start=\"163\" data-end=\"166\"\u003eLine Dry In Shade\u003cbr data-start=\"183\" data-end=\"186\"\u003eCool Iron On Reverse\u003cbr data-start=\"206\" data-end=\"209\"\u003eDo Not Tumble Dry\u003cbr data-start=\"226\" data-end=\"229\"\u003eDo Not Bleach\u003c\/p\u003e\n\u003cp data-start=\"1481\" data-end=\"1513\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eProduct Style Code:\u003c\/p\u003e","brand":"Azat Mard","offers":[{"title":"S","offer_id":45154061811894,"sku":null,"price":115.0,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":45154061844662,"sku":null,"price":115.0,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":45154061877430,"sku":null,"price":115.0,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":45154061910198,"sku":null,"price":115.0,"currency_code":"GBP","in_stock":true},{"title":"XXL","offer_id":45154061942966,"sku":null,"price":115.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0175\/6626\/9494\/files\/260508_AZM_0707.jpg?v=1780338747"},{"product_id":"heritage-t-shirt-in-white","title":"HERITAGE T-SHIRT IN WHITE","description":"\u003cp class=\"isSelectedEnd\"\u003eThe AZAT MARD Heritage T-Shirt introduces a new expression of Armenian heritage through contemporary design. \u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003eThe Heritage front logo is creates from a slab-serif typeface, with custom edits made to reflect the form and distinctive identity of Armenian alphabet. Positioned beneath, the Armenian text translates to “From Stone and Sun” — a tribute to Armenia’s ancient stone civilisation and Arev, the Armenian sun symbol.\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003eThe logo sits above our AZAT MARD Heritage Emblem, inspired by the Armenian Eternal Wheel, one of Armenia’s most recognisable symbols. Its interwoven form represents the values that have always defined AZAT MARD — unity, community, and togetherness.\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003eFinished with the colours of the Armenian flag, this piece serves as a reflection of our heritage, our people, and the enduring connections that bind Armenians across generations and across the world.\u003c\/p\u003e\n\u003cp\u003eThe piece is completed with a leather back neck impact AZAT MARD logo at the back neck and our signature Armenian flag tab.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp data-start=\"1339\" data-end=\"1479\"\u003eProduct Care:\u003cbr data-start=\"1352\" data-end=\"1355\"\u003e\u003c\/p\u003e\n\u003cp data-start=\"1339\" data-end=\"1479\"\u003eWash Inside Out\u003cbr data-start=\"15\" data-end=\"18\"\u003eDue to the heavy graphic print and nature of the artwork, wash as little as possible on a cold wash cycle\u003cbr data-start=\"123\" data-end=\"126\"\u003eWash Cold\u003cbr data-start=\"135\" data-end=\"138\"\u003eWash With Similar Colours\u003cbr data-start=\"163\" data-end=\"166\"\u003eLine Dry In Shade\u003cbr data-start=\"183\" data-end=\"186\"\u003eCool Iron On Reverse\u003cbr data-start=\"206\" data-end=\"209\"\u003eDo Not Tumble Dry\u003cbr data-start=\"226\" data-end=\"229\"\u003eDo Not Bleach\u003c\/p\u003e\n\u003cp data-start=\"1481\" data-end=\"1513\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eProduct Style Code:\u003c\/p\u003e","brand":"Azat Mard","offers":[{"title":"S","offer_id":45154070167734,"sku":null,"price":115.0,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":45154070200502,"sku":null,"price":115.0,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":45154070233270,"sku":null,"price":115.0,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":45154070266038,"sku":null,"price":115.0,"currency_code":"GBP","in_stock":true},{"title":"XXL","offer_id":45154070298806,"sku":null,"price":115.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0175\/6626\/9494\/files\/260508_AZM_0750.jpg?v=1780339067"},{"product_id":"heritage-t-shirt-in-olive","title":"HERITAGE T-SHIRT IN OLIVE","description":"\u003cp class=\"isSelectedEnd\"\u003eThe AZAT MARD Heritage T-Shirt introduces a new expression of Armenian heritage through contemporary design. \u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003eThe Heritage front logo is creates from a slab-serif typeface, with custom edits made to reflect the form and distinctive identity of Armenian alphabet. Positioned beneath, the Armenian text translates to “From Stone and Sun” — a tribute to Armenia’s ancient stone civilisation and Arev, the Armenian sun symbol.\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003eThe logo sits above our AZAT MARD Heritage Emblem, inspired by the Armenian Eternal Wheel, one of Armenia’s most recognisable symbols. Its interwoven form represents the values that have always defined AZAT MARD — unity, community, and togetherness.\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003eFinished with the colours of the Armenian flag, this piece serves as a reflection of our heritage, our people, and the enduring connections that bind Armenians across generations and across the world.\u003c\/p\u003e\n\u003cp\u003eThe piece is completed with a leather back neck impact AZAT MARD logo at the back neck and our signature Armenian flag tab.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp data-start=\"1339\" data-end=\"1479\"\u003eProduct Care:\u003cbr data-start=\"1352\" data-end=\"1355\"\u003e\u003c\/p\u003e\n\u003cp data-start=\"1339\" data-end=\"1479\"\u003eWash Inside Out\u003cbr data-start=\"15\" data-end=\"18\"\u003eDue to the heavy graphic print and nature of the artwork, wash as little as possible on a cold wash cycle\u003cbr data-start=\"123\" data-end=\"126\"\u003eWash Cold\u003cbr data-start=\"135\" data-end=\"138\"\u003eWash With Similar Colours\u003cbr data-start=\"163\" data-end=\"166\"\u003eLine Dry In Shade\u003cbr data-start=\"183\" data-end=\"186\"\u003eCool Iron On Reverse\u003cbr data-start=\"206\" data-end=\"209\"\u003eDo Not Tumble Dry\u003cbr data-start=\"226\" data-end=\"229\"\u003eDo Not Bleach\u003c\/p\u003e\n\u003cp data-start=\"1481\" data-end=\"1513\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eProduct Style Code:\u003c\/p\u003e","brand":"Azat Mard","offers":[{"title":"S","offer_id":45154101854390,"sku":null,"price":115.0,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":45154101887158,"sku":null,"price":115.0,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":45154101919926,"sku":null,"price":115.0,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":45154101952694,"sku":null,"price":115.0,"currency_code":"GBP","in_stock":true},{"title":"XXL","offer_id":45154101985462,"sku":null,"price":115.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0175\/6626\/9494\/files\/260508_AZM_0663.jpg?v=1780339363"},{"product_id":"core-eternal-emblem-t-shirt-in-white","title":"CORE HERITAGE EMBLEM T-SHIRT IN BLACK","description":"\u003cp class=\"isSelectedEnd\"\u003eThe AZAT MARD Core Heritage Emblem T-Shirt introduces a new symbol woven throughout our collections.\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003eInspired by the Armenian Eternal Wheel, one of Armenia’s most recognisable symbols, the interlocking form of the Heritage Emblem represents the values that have always defined AZAT MARD — unity, community, and togetherness.\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003eEmbroidered at the centre chest using premium silk thread, the Heritage Emblem serves as a reflection of our journey, our people, and the bonds that connect Armenians across generations and across the world.\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003eCrafted from a lighter-weight premium organic cotton jersey, this piece offers an exceptionally soft hand feel and effortless drape while maintaining a refined, premium finish.\u003c\/p\u003e\n\u003cp\u003eThe piece is completed with our new embroidered AZAT MARD Heritage logo at the back neck and our signature Armenian flag tab.\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e \u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003eProduct Care:\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003eTo preserve the quality, softness, and drape of this garment:\u003c\/p\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003eWash Inside Out\u003c\/li\u003e\n\u003cli\u003eWash Cold\u003c\/li\u003e\n\u003cli\u003eWash With Similar Colours\u003c\/li\u003e\n\u003cli\u003eUse Mild Detergent\u003c\/li\u003e\n\u003cli\u003eLine Dry In Shade\u003c\/li\u003e\n\u003cli\u003eCool Iron On Reverse\u003c\/li\u003e\n\u003cli\u003eDo Not Tumble Dry\u003c\/li\u003e\n\u003cli\u003eDo Not Bleach\u003c\/li\u003e\n\u003cli\u003eDo Not Dry Clean\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eDue to the refined nature of the fabric, we recommend washing only when necessary to maintain the garment's appearance and longevity.\u003c\/p\u003e","brand":"Azat Mard","offers":[{"title":"S","offer_id":45154245410998,"sku":null,"price":107.0,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":45154245443766,"sku":null,"price":107.0,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":45154245476534,"sku":null,"price":107.0,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":45154245509302,"sku":null,"price":107.0,"currency_code":"GBP","in_stock":true},{"title":"XXL","offer_id":45154245542070,"sku":null,"price":107.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0175\/6626\/9494\/files\/260508_AZM_0027.jpg?v=1780342383"},{"product_id":"core-heritage-emblem-t-shirt-in-white","title":"CORE HERITAGE EMBLEM T-SHIRT IN WHITE","description":"\u003cp class=\"isSelectedEnd\"\u003eThe AZAT MARD Core Heritage Emblem T-Shirt introduces a new symbol woven throughout our collections.\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003eInspired by the Armenian Eternal Wheel, one of Armenia’s most recognisable symbols, the interlocking form of the Heritage Emblem represents the values that have always defined AZAT MARD — unity, community, and togetherness.\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003eEmbroidered at the centre chest using premium silk thread, the Heritage Emblem serves as a reflection of our journey, our people, and the bonds that connect Armenians across generations and across the world.\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003eCrafted from a lighter-weight premium organic cotton jersey, this piece offers an exceptionally soft hand feel and effortless drape while maintaining a refined, premium finish.\u003c\/p\u003e\n\u003cp\u003eThe piece is completed with our new embroidered AZAT MARD Heritage logo at the back neck and our signature Armenian flag tab.\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e \u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003eProduct Care:\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003eTo preserve the quality, softness, and drape of this garment:\u003c\/p\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003eWash Inside Out\u003c\/li\u003e\n\u003cli\u003eWash Cold\u003c\/li\u003e\n\u003cli\u003eWash With Similar Colours\u003c\/li\u003e\n\u003cli\u003eUse Mild Detergent\u003c\/li\u003e\n\u003cli\u003eLine Dry In Shade\u003c\/li\u003e\n\u003cli\u003eCool Iron On Reverse\u003c\/li\u003e\n\u003cli\u003eDo Not Tumble Dry\u003c\/li\u003e\n\u003cli\u003eDo Not Bleach\u003c\/li\u003e\n\u003cli\u003eDo Not Dry Clean\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eDue to the refined nature of the fabric, we recommend washing only when necessary to maintain the garment's appearance and longevity.\u003c\/p\u003e","brand":"Azat Mard","offers":[{"title":"S","offer_id":45154486321334,"sku":null,"price":107.0,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":45154486354102,"sku":null,"price":107.0,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":45154486386870,"sku":null,"price":107.0,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":45154486419638,"sku":null,"price":107.0,"currency_code":"GBP","in_stock":true},{"title":"XXL","offer_id":45154486452406,"sku":null,"price":107.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0175\/6626\/9494\/files\/260508_AZM_0075.jpg?v=1780341757"},{"product_id":"core-heritage-emblem-t-shirt-in-beige","title":"CORE HERITAGE EMBLEM T-SHIRT IN BEIGE","description":"\u003cp class=\"isSelectedEnd\"\u003eThe AZAT MARD Core Heritage Emblem T-Shirt introduces a new symbol woven throughout our collections.\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003eInspired by the Armenian Eternal Wheel, one of Armenia’s most recognisable symbols, the interlocking form of the Heritage Emblem represents the values that have always defined AZAT MARD — unity, community, and togetherness.\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003eEmbroidered at the centre chest using premium silk thread, the Heritage Emblem serves as a reflection of our journey, our people, and the bonds that connect Armenians across generations and across the world.\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003eCrafted from a lighter-weight premium organic cotton jersey, this piece offers an exceptionally soft hand feel and effortless drape while maintaining a refined, premium finish.\u003c\/p\u003e\n\u003cp\u003eThe piece is completed with our new embroidered AZAT MARD Heritage logo at the back neck and our signature Armenian flag tab.\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e \u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003eProduct Care:\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003eTo preserve the quality, softness, and drape of this garment:\u003c\/p\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003eWash Inside Out\u003c\/li\u003e\n\u003cli\u003eWash Cold\u003c\/li\u003e\n\u003cli\u003eWash With Similar Colours\u003c\/li\u003e\n\u003cli\u003eUse Mild Detergent\u003c\/li\u003e\n\u003cli\u003eLine Dry In Shade\u003c\/li\u003e\n\u003cli\u003eCool Iron On Reverse\u003c\/li\u003e\n\u003cli\u003eDo Not Tumble Dry\u003c\/li\u003e\n\u003cli\u003eDo Not Bleach\u003c\/li\u003e\n\u003cli\u003eDo Not Dry Clean\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eDue to the refined nature of the fabric, we recommend washing only when necessary to maintain the garment's appearance and longevity.\u003c\/p\u003e","brand":"Azat Mard","offers":[{"title":"S","offer_id":45154581217462,"sku":null,"price":107.0,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":45154581250230,"sku":null,"price":107.0,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":45154581282998,"sku":null,"price":107.0,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":45154581315766,"sku":null,"price":107.0,"currency_code":"GBP","in_stock":true},{"title":"XXL","offer_id":45154581348534,"sku":null,"price":107.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0175\/6626\/9494\/files\/260508_AZM_0124.jpg?v=1780342495"}],"url":"https:\/\/azatmardofficial.com\/en-ie\/collections\/the-heritage-collection.oembed","provider":"Azat Mard","version":"1.0","type":"link"}