{"title":"WOMEN EDIT","description":"\u003cp\u003eEvery AZAT MARD garment is unisex, crafted to be worn by anyone. Explore our curated edit of women's top picks, featuring the pieces most loved by our female community.\u003c\/p\u003e","products":[{"product_id":"mount-ararat-trucker-cap","title":"MOUNT ARARAT BLACK TRUCKER CAP","description":"\u003cp\u003eAZAT MARD Black Mount Ararat trucker cap is constructed to consider simplicity and ease of wear.  Composed of a cotton composition, holding 3D embroidered art work inspired by the heritage of the brand. Mount Ararat is present on the front of the design with a silhouette of the Armenian flag behind. A material strap with metal adjustment has been added to enable to the perfect fit, while embroidered eyelets are present in the design for an increased airflow. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMaterial:\u003c\/strong\u003e 100% COTTON，COTON，COTONE\u003c\/p\u003e","brand":"AZAT","offers":[{"title":"ONE SIZE","offer_id":30263937597494,"sku":"MW190605","price":55.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0175\/6626\/9494\/products\/210507_AZM_0846.jpg?v=1622709946"},{"product_id":"azat-mard-impact-bomber-jacket","title":"AZAT MARD IMPACT BOMBER JACKET","description":"\u003cp\u003e\u003cspan lang=\"EN-GB\" class=\"TextRun SCXP168418492 BCX0\" data-contrast=\"none\" data-usefontface=\"true\" data-scheme-color=\"@000000,13,\"\u003e\u003cspan class=\"NormalTextRun SCXP168418492 BCX0\"\u003eAZAT MARD IMPACT BLACK BOMBER JACKET, A\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cspan lang=\"EN-GB\" class=\"TextRun SCXP168418492 BCX0\" data-contrast=\"none\" data-usefontface=\"true\" data-scheme-color=\"@000000,13,\"\u003e\u003cspan class=\"NormalTextRun SCXP168418492 BCX0\"\u003efresh bomber jacket that comes with front welt pockets with zips, ribbed\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cspan lang=\"EN-GB\" class=\"TextRun SCXP168418492 BCX0\" data-contrast=\"none\" data-usefontface=\"true\" data-scheme-color=\"@000000,13,\"\u003e\u003cspan class=\"NormalTextRun SCXP168418492 BCX0\"\u003ecuffs and front welt pockets with zips.\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP SCXP168418492 BCX0\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMaterial:\u003c\/strong\u003e 100% POLYESTER, POLIESTER, POLIESTERE\u003c\/p\u003e","brand":"Azat Mard","offers":[{"title":"S","offer_id":32855027154998,"sku":"MW20A130","price":195.0,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":32855027187766,"sku":"MW20A130","price":195.0,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":32855027220534,"sku":"MW20A130","price":195.0,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":32855027253302,"sku":"MW20A130","price":195.0,"currency_code":"GBP","in_stock":true},{"title":"XXL","offer_id":32855027286070,"sku":"MW20A130","price":195.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0175\/6626\/9494\/products\/Picture1.png?v=1664541315"},{"product_id":"maroon-and-white-impact-mesh-cap","title":"MAROON AND WHITE IMPACT MESH CAP","description":"\u003cp\u003e\u003cspan\u003eAZAT MARD Maroon and White trucker caps are constructed to consider simplicity and ease of wear. Composed of mesh paneling against a cotton front, holding contrasting Black PU logo on the front and a high-quality metal tab on the back. Essential touches such as metal eyelets for increased airflow, smooth ribbed detailing have been added to the visor along with a double adjustable blue popper strap to enable the perfect fit.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003e\u003cspan\u003eMaterial:\u003c\/span\u003e\u003c\/b\u003e\u003cspan\u003e100% POLYESTER, POLIESTER, POLIESTERE\u003c\/span\u003e\u003c\/p\u003e","brand":"Azat Mard","offers":[{"title":"ONE SIZE","offer_id":39651543941302,"sku":"JF0243","price":55.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0175\/6626\/9494\/products\/210507_AZM_0788.jpg?v=1621339107"},{"product_id":"special-blends-t-shirt","title":"SPECIAL BLENDS WHITE T-SHIRT","description":"\u003cp data-mce-fragment=\"1\"\u003eAZAT MARD special blends white t-shirt, the logo on the front chest resembles Mount Ararat and the graphic on the back is inspired by a vintage Ararat Tobacco Company cigarette packet which was made in Detroit circa 1930s.  The t-shirt is a slightly oversized fit and it includes metal log tab with is added to the bottom right of the garment to elevate design. \u003cspan data-mce-fragment=\"1\"\u003eThis t-shirt is \u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003eoversized for a relaxed fit.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eMaterial: \u003c\/strong\u003e100% ORGANIC COTTON, COTON, COTONE\u003cstrong data-mce-fragment=\"1\"\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"Azat Mard","offers":[{"title":"S","offer_id":41686943367350,"sku":"SS22079","price":112.0,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":41686943400118,"sku":"SS22079","price":112.0,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":41686943432886,"sku":"SS22079","price":112.0,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":41686943465654,"sku":"SS22079","price":112.0,"currency_code":"GBP","in_stock":true},{"title":"XXL","offer_id":41686943498422,"sku":"SS22079","price":112.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0175\/6626\/9494\/files\/240413_AZM_0193.jpg?v=1778677093"},{"product_id":"les-gens-white-t-shirt","title":"LES GENS WHITE\/BLACK T-SHIRT","description":"\u003cp data-mce-fragment=\"1\"\u003eOur latest graphic design \u003cstrong data-mce-fragment=\"1\"\u003eLES GENS D'ARMÉNIE \u003c\/strong\u003e(\u003cem data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003etranslation\u003c\/strong\u003e\u003c\/em\u003e) \"The People of Armenia\" short white sleeve t-shirt is a slightly oversized fit and features this print both on the front and back of the t-shirt. \u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eRib knit crewneck collar and extra\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003e features include our signature Red, Blue, Orange tab added to the side of the garment representing the national flag of Armenia. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eMaterial:\u003c\/span\u003e\u003c\/strong\u003e\u003cstrong data-mce-fragment=\"1\"\u003e \u003c\/strong\u003e\u003cspan data-mce-fragment=\"1\"\u003e100% ORGANIC COTTON, COTON, COTONE\u003c\/span\u003e\u003cstrong data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"Azat Mard","offers":[{"title":"S","offer_id":41835584553142,"sku":"SS23035","price":109.0,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":41835584585910,"sku":"SS23035","price":109.0,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":41835584618678,"sku":"SS23035","price":109.0,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":41835584651446,"sku":"SS23035","price":109.0,"currency_code":"GBP","in_stock":true},{"title":"XXL","offer_id":41835584684214,"sku":"SS23035","price":109.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0175\/6626\/9494\/files\/230517_AZM_002621.jpg?v=1770739208"},{"product_id":"les-gens-black-t-shirt","title":"LES GENS BLACK\/WHITE T-SHIRT","description":"\u003cp data-mce-fragment=\"1\"\u003eOur latest graphic design \u003cstrong data-mce-fragment=\"1\"\u003eLES GENS D'ARMÉNIE \u003c\/strong\u003e(\u003cem data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003etranslation\u003c\/strong\u003e\u003c\/em\u003e) \"The People of Armenia\" short black sleeve t-shirt is a slightly oversized fit and features this print both on the front and back of the t-shirt. Rib knit crewneck collar, along with extra details include signature flag stitched into the side of the garment to elevate design.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eMaterial:\u003c\/span\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003cstrong data-mce-fragment=\"1\"\u003e \u003c\/strong\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e100% ORGANIC COTTON, \u003c\/span\u003eCOTON, COTONE\u003c\/span\u003e\u003cstrong data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e \u003c\/p\u003e","brand":"Azat Mard","offers":[{"title":"S","offer_id":41835650777270,"sku":"FW22037-BLACK","price":109.0,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":41835650810038,"sku":"FW22037-BLACK-2","price":109.0,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":41835650842806,"sku":"FW22037-BLACK-3","price":109.0,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":41835650875574,"sku":"FW22037-BLACK-4","price":109.0,"currency_code":"GBP","in_stock":true},{"title":"XXL","offer_id":41835650908342,"sku":"FW22037-BLACK-5","price":109.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0175\/6626\/9494\/files\/240413_AZM_0308.jpg?v=1770738824"},{"product_id":"les-gens-black-zipper-hoodie","title":"LES GENS BLACK\/WHITE ZIPPER HOODIE","description":"\u003cp style=\"margin: 0cm 0cm 12.0pt 0cm;\"\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Helvetica Neue'; color: #212b36;\"\u003eOur latest graphic design \u003cstrong data-mce-fragment=\"1\"\u003e\u003cspan style=\"font-family: 'Helvetica Neue';\"\u003eLES GENS D'ARMÉNIE \u003c\/span\u003e\u003c\/strong\u003e(\u003cstrong data-mce-fragment=\"1\"\u003e\u003ci\u003e\u003cspan style=\"font-family: 'Helvetica Neue';\"\u003etranslation\u003c\/span\u003e\u003c\/i\u003e\u003c\/strong\u003e) \"The People of Armenia\" Black Double Zipped hoodie is crafted in a lightweight brushed back jersey cotton for increased softness. The shape of the hoodie is slightly oversized which features this print both on the front and back. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"font-variant-ligatures: normal; font-variant-caps: normal; orphans: 2; text-align: start; widows: 2; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; word-spacing: 0px; margin: 0cm 0cm 12.0pt 0cm;\"\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Helvetica Neue'; color: #212b36;\"\u003eAdditional details include 3 stitch circles red, blue, orange to represent the Armenian national flag on the back placed on the rear of the collar along with a metal logo tab which is added on the hood of the garment to elevate design.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\" style=\"font-variant-ligatures: normal; font-variant-caps: normal; orphans: 2; text-align: start; widows: 2; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; word-spacing: 0px; margin: 0cm 0cm 12.0pt 0cm;\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Helvetica Neue'; color: #212b36;\"\u003eMaterial:\u003c\/span\u003e\u003c\/strong\u003e\u003cstrong data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-size: 10.5pt; font-family: 'Helvetica Neue'; color: #212b36;\"\u003e \u003c\/span\u003e\u003c\/strong\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-size: 10.5pt; font-family: 'Helvetica Neue'; color: #212b36;\"\u003e100% COTTON, COTON, COTONE\u003c\/span\u003e\u003c\/span\u003e\u003cstrong data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-size: 10.5pt; font-family: 'Helvetica Neue'; color: #212b36;\"\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"Azat Mard","offers":[{"title":"S","offer_id":42178625142966,"sku":"SS23070","price":187.0,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":42178625175734,"sku":"SS23070","price":187.0,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":42178625208502,"sku":"SS23070","price":187.0,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":42178625241270,"sku":"SS23070","price":187.0,"currency_code":"GBP","in_stock":true},{"title":"XXL","offer_id":42178625274038,"sku":"SS23070","price":187.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0175\/6626\/9494\/files\/240413_AZM_0350_78673140-f7cd-4900-b26a-143ddd57b4e4.jpg?v=1715606084"},{"product_id":"les-gens-black-joggers","title":"LES GENS BLACK CUFFED JOGGERS","description":"\u003cp style=\"margin: 0cm 0cm 12.0pt 0cm;\"\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Helvetica Neue'; color: #212b36;\"\u003eOur latest graphic design \u003cstrong data-mce-fragment=\"1\"\u003e\u003cspan style=\"font-family: 'Helvetica Neue';\"\u003eLES GENS D'ARMÉNIE \u003c\/span\u003e\u003c\/strong\u003e(\u003cstrong data-mce-fragment=\"1\"\u003e\u003ci\u003e\u003cspan style=\"font-family: 'Helvetica Neue';\"\u003etranslation\u003c\/span\u003e\u003c\/i\u003e\u003c\/strong\u003e) \"The People of Armenia\" black joggers is designed for comfort and ease. Hosting elasticated hems and a drawstring waistband. Special features include white print logo on the right leg to add texture and dimension. Additional details include Armenian Flag tab placed on the rear pocket along a metal logo tab to elevate design.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\" style=\"font-variant-ligatures: normal; font-variant-caps: normal; orphans: 2; text-align: start; widows: 2; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; word-spacing: 0px; margin: 0cm 0cm 12.0pt 0cm;\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Helvetica Neue'; color: #212b36;\"\u003eMaterial:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-size: 10.5pt; font-family: 'Helvetica Neue'; color: #212b36;\"\u003e100% COTTON, COTON, COTONE\u003c\/span\u003e\u003c\/span\u003e\u003cstrong data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-size: 10.5pt; font-family: 'Helvetica Neue'; color: #212b36;\"\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"Azat Mard","offers":[{"title":"S","offer_id":42178626715830,"sku":"SS23071","price":137.0,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":42178626748598,"sku":"SS23071","price":137.0,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":42178626781366,"sku":"SS23071","price":137.0,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":42178626846902,"sku":"SSS23071","price":137.0,"currency_code":"GBP","in_stock":true},{"title":"XXL","offer_id":42178626879670,"sku":"SS23075","price":137.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0175\/6626\/9494\/files\/230517_AZM_00848.jpg?v=1684847905"},{"product_id":"special-blends-grey-t-shirt","title":"SPECIAL BLENDS WASHED BLACK T-SHIRT","description":"\u003cp\u003eOur latest t-shirt drop is the AZAT MARD special blends washed black t-shirt, the logo on the front chest resembles Mount Ararat and the graphic on the back is inspired by a vintage Ararat Tobacco Company cigarette packet which was made in Detroit circa 1930s.  The t-shirt is a slightly oversized fit and extra features include our signature Red, Blue, Orange tab added to the side of the garment representing the national flag of Armenia. This t-shirt is \u003cspan data-mce-fragment=\"1\"\u003eoversized for a relaxed fit.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eMaterial: \u003c\/strong\u003e100% ORGANIC COTTON, COTON, COTONE\u003cstrong data-mce-fragment=\"1\"\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"Azat Mard","offers":[{"title":"S","offer_id":42213880823990,"sku":"SS23025","price":112.0,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":42213880856758,"sku":"SS23026","price":112.0,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":42213880889526,"sku":"SS23027","price":112.0,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":42213880922294,"sku":"SS23028","price":112.0,"currency_code":"GBP","in_stock":true},{"title":"XXL","offer_id":42213880955062,"sku":"SS23029","price":112.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0175\/6626\/9494\/files\/241104AZM_1004.jpg?v=1778676984"},{"product_id":"limited-edition-azat-mard-x-ararat-brandy-t-shirt","title":"LIMITED EDITION AZAT MARD X ARARAT BRANDY T-SHIRT","description":"\u003cp data-mce-fragment=\"1\" style=\"margin: 0cm 0cm 12.0pt 0cm;\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-size: 10.5pt; font-family: Helvetica; color: #212b36;\"\u003eAZAT MARD X ARARAT BRANDY\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\" style=\"margin: 0cm 0cm 12.0pt 0cm;\"\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-size: 10.5pt; font-family: Helvetica; color: #212b36;\"\u003eThe Limited Edition AZAT MARD x ARARAT BRANDY T-shirt is crafted in a pure cotton jersey. This t-shirt is a relaxed fit which includes our apricot logo on the chest and a special graphic on the back. Extra features include our signature Red, Blue, Orange tab added to the side of the garment representing the national flag of Armenia. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\" style=\"margin: 0cm 0cm 12.0pt 0cm;\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-size: 10.5pt; font-family: Helvetica; color: #212b36;\"\u003eMaterial: \u003c\/span\u003e\u003c\/strong\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-size: 10.5pt; font-family: Helvetica; color: #212b36;\"\u003e100% ORGANIC COTTON, COTON, COTONE\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-size: 10.5pt; font-family: 'Helvetica Neue'; color: #1f2124;\"\u003e\u003c\/span\u003e\u003cstrong data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-size: 10.5pt; font-family: Helvetica; color: #212b36;\"\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"Azat Mard","offers":[{"title":"S","offer_id":42260138295478,"sku":"SS23048","price":115.0,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":42260138328246,"sku":"SS23049","price":115.0,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":42260138361014,"sku":"SS23050","price":115.0,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":42260138393782,"sku":"SS23051","price":115.0,"currency_code":"GBP","in_stock":true},{"title":"XXL","offer_id":42260138426550,"sku":"SS23052","price":115.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0175\/6626\/9494\/files\/230517_AZM_004071.jpg?v=1704455039"},{"product_id":"azat-mard-tennis-club-t-shirt","title":"WHITE TENNIS CLUB T-SHIRT","description":"\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eAZAT MARD TENNIS T-SHIRT\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eOur latest t-shirt is inspired by one of the most influential Armenians in Tennis, Andre Agassi. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eThis t-shirt is a relaxed fit crafted in a pure cotton jersey, and the graphic includes a silhouette of the former no.1 tennis player in the world serving it up on the AZAT MARD TENNIS COURT.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eExtra features include our signature Red, Blue, Orange tab added to the side of the garment representing the national flag of Armenia.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eIn his great career, Agassi won Four Australian Opens, One French Open, Two US Opens, Wimbledon in 1992, the Tour Finals in 1990 and the Olympic Games in 1996.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eThroughout his life, Andre Agassi has embraced his Armenian heritage and utilized his platform as a tennis icon to make a positive impact.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eMaterial: \u003c\/strong\u003e\u003cspan data-mce-fragment=\"1\"\u003e100% ORGANIC COTTON, COTON, COTONE\u003c\/span\u003e\u003cstrong data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"Azat Mard","offers":[{"title":"S","offer_id":42306685337782,"sku":"SS23150","price":112.0,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":42306685370550,"sku":"SS23151","price":112.0,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":42306685403318,"sku":"SS23152","price":112.0,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":42306685436086,"sku":"SS23153","price":112.0,"currency_code":"GBP","in_stock":true},{"title":"XXL","offer_id":42306685468854,"sku":"SS23154","price":112.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0175\/6626\/9494\/files\/230517_AZM_003951.jpg?v=1768131417"},{"product_id":"hotel-de-mard-t-shirt","title":"HOTEL DE MARD WHITE T-SHIRT","description":"\u003cp data-mce-fragment=\"1\"\u003e\u003cspan style=\"font-size: 10.5pt; font-family: Helvetica; color: #212b36;\" data-mce-fragment=\"1\"\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #1f2124;\" data-mce-fragment=\"1\"\u003eOur latest t-shirt is inspired by the iconic Negresco Hotel in Nice, the favourite destination of Armenians travelling to the South of France in the 1960s. \u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #1f2124;\" data-mce-fragment=\"1\"\u003eThis t-shirt is a relaxed fit crafted in a pure white cotton jersey, and the graphic includes a silhouette of the Hotel De Mard at the back of the t-shirt and the logo on the front.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eExtra features include our signature red, blue, orange tab added to the side of the garment representing the national flag of Armenia.\u003cbr\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #1f2124;\" data-mce-fragment=\"1\"\u003eFrance has been a popular destination for Armenian tourists because of its cultural ties and historical connections with Armenia. Many Armenians are attracted to France’s cultural heritage, art and architecture, making it an appealing destination for exploration and appreciation.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #1f2124;\" data-mce-fragment=\"1\"\u003eMaterial: \u003c\/span\u003e\u003c\/strong\u003e\u003cspan style=\"font-size: 10.5pt; font-family: Helvetica; color: #212b36;\" data-mce-fragment=\"1\"\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #1f2124;\" data-mce-fragment=\"1\"\u003e100% ORGANIC COTTON, COTON, COTONE\u003c\/span\u003e\u003c\/span\u003e\u003cstrong data-mce-fragment=\"1\"\u003e\u003cspan style=\"font-size: 10.5pt; font-family: Helvetica; color: #212b36;\" data-mce-fragment=\"1\"\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #1f2124;\" data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"Azat Mard","offers":[{"title":"S","offer_id":42328042143926,"sku":"SS23029","price":112.0,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":42328042176694,"sku":"SS23030","price":112.0,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":42328042209462,"sku":"SS23031","price":112.0,"currency_code":"GBP","in_stock":false},{"title":"XL","offer_id":42328042242230,"sku":"SS23032","price":112.0,"currency_code":"GBP","in_stock":false},{"title":"XXL","offer_id":42328042274998,"sku":"SS23033","price":112.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0175\/6626\/9494\/files\/241104AZM_0618.jpg?v=1730905892"},{"product_id":"nylon-les-gens-zipper-jacket","title":"NYLON LES GENS ZIPPER JACKET","description":"\u003cp\u003eOur Black Nylon Zipper Collar Jacket features our Les Gens D’Arménie logo printed in white on the front chest. The fabric exudes a subtle yet captivating shine, enhancing the overall look.\u003c\/p\u003e\n\u003cp data-start=\"280\" data-end=\"625\"\u003eThe silver YKK zippers at the front not only ensure easy closure but also add a modern touch to this classic piece. For added versatility, we have incorporated metal popper fastenings for the hand insert pockets and cuffs.\u003c\/p\u003e\n\u003cp data-start=\"280\" data-end=\"625\"\u003eAn inner pocket with a button on the upper left side provides a secure and practical detail for everyday essentials.\u003c\/p\u003e\n\u003cp data-start=\"627\" data-end=\"939\"\u003eAt the back of the jacket, you’ll find our signature metal tab, a mark of authenticity and quality that sets this garment apart. To tailor the fit to your preference, two lapel fastenings at the bottom of the jacket allow you to achieve the perfect silhouette, ensuring you stand out in both style and comfort.\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #1f2124;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-size: 10.5pt; font-family: Helvetica; color: #212b36;\"\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #1f2124;\"\u003eMaterial: \u003c\/span\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #1f2124;\"\u003e\u003cspan style=\"font-size: 10.5pt; font-family: Helvetica; color: #212b36;\"\u003e100% Polyester\u003c\/span\u003e\u003c\/span\u003e\u003cstrong\u003e\u003cspan style=\"font-size: 10.5pt; font-family: Helvetica; color: #212b36;\"\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #1f2124;\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"Azat Mard","offers":[{"title":"S","offer_id":42368576127158,"sku":"SS23004","price":195.0,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":42368576159926,"sku":"SS23005","price":195.0,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":42368576192694,"sku":"SS23006","price":195.0,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":42368576225462,"sku":"SS23007","price":195.0,"currency_code":"GBP","in_stock":true},{"title":"XXL","offer_id":42368576258230,"sku":"SS23008","price":195.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0175\/6626\/9494\/files\/AzatMardEcomm_21.09.23_13631.jpg?v=1777555500"},{"product_id":"black-yerevan-racing-t-shirt","title":"BLACK YEREVAN RACING T-SHIRT","description":"\u003cp data-mce-fragment=\"1\"\u003eOur latest Racing Black T-shirt is inspired by the legendary F1 driver Alain Prost conquering the streets of Yerevan. Crafted with passion and precision, this t-shirt is a tribute to Prost’s racing prowess and the vibrant energy of Armenia’s capital.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e With a dynamic print showcasing the AZAT MARD Formula One car against the backdrop of Republic Square, Yerevan, this t-shirt is conversation starter and a symbol of your love for motorsport and Armenia. Whether you’re at the racetrack or exploring the city, this t-shirt is your statement of support for both Prost and Yerevan.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eAlain is a 4-time world F1 Drivers champion (1985, 1986, 1989, 1993). In the late 1980s and early 1990s, Prost set several records and only Michael Schumacher managed to break them a decade later.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eToday Prost is one of the most prominent and active representatives of the Armenian Diaspora. He also remains \"the fastest Armenian of the world.\"\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eThe t-shirt is a slightly oversized fit and it includes our signature red, blue, orange tab added to the side of the garment representing the national flag of Armenia.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eMaterial: \u003c\/strong\u003e100% ORGANIC COTTON, COTON, COTONE\u003cstrong data-mce-fragment=\"1\"\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"Azat Mard","offers":[{"title":"S","offer_id":42424388419766,"sku":"FW23033","price":112.0,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":42424388452534,"sku":"FW23034","price":112.0,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":42424388485302,"sku":"FW23035","price":112.0,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":42424388518070,"sku":"FW23036","price":112.0,"currency_code":"GBP","in_stock":true},{"title":"XXL","offer_id":42424388550838,"sku":"FW23037","price":112.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0175\/6626\/9494\/files\/240413_AZM_0173.jpg?v=1713277898"},{"product_id":"eternal-freedom-t-shirt","title":"ETERNAL FREEDOM T-SHIRT","description":"\u003cp style=\"background: white; margin: 0cm 0cm 12.0pt 0cm;\"\u003e\u003cstrong\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #212b36; letter-spacing: .45pt; font-weight: normal;\"\u003eOur “Eternal Freedom” Black t-shirt, is a symbol of style, meaning and unity. This graphic features both at the front chest and at the back of the t-shirt. Additional details include the Armenia Flag stitched to the side, this small detail represents the rich heritage and culture of Armenia, adding depth and significance to the t-shirt.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"background: white; margin: 0cm 0cm 12.0pt 0cm;\"\u003e\u003cstrong\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #212b36; letter-spacing: .45pt; font-weight: normal;\"\u003eThe graphic itself is a symbol of freedom, featuring the Armenian Wheel of Eternity and the words “Diaspora Goods” paying homage to the global Armenian Community.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"background: white; margin: 0cm 0cm 12.0pt 0cm;\"\u003e\u003cstrong\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #212b36; letter-spacing: .45pt; font-weight: normal;\"\u003eThe “610” on the t-shirt, not only marks the date of the brands creation, 6\u003csup\u003eth\u003c\/sup\u003e October, but it carries a biblical significance- the symbol of freedom. Symbolising the spirit of “Eternal Freedom”\u003c\/span\u003e\u003c\/strong\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; letter-spacing: .45pt;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"background: white; margin: 0cm 0cm 12.0pt 0cm;\"\u003e\u003cstrong\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #212b36; letter-spacing: .45pt;\"\u003eMaterial:\u003c\/span\u003e\u003c\/strong\u003e\u003cstrong data-mce-fragment=\"1\" style=\"box-sizing: inherit;\"\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-size: 10.5pt; font-family: 'Helvetica Neue'; color: #212b36;\"\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #212b36; letter-spacing: .45pt;\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003cspan data-mce-fragment=\"1\" style=\"box-sizing: inherit;\"\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-size: 10.5pt; font-family: 'Helvetica Neue'; color: #212b36;\"\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #212b36; letter-spacing: .45pt;\"\u003e100% COTTON, COTON, COTONE\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; letter-spacing: .45pt;\"\u003e\u003c\/span\u003e\u003cstrong data-mce-fragment=\"1\" style=\"box-sizing: inherit;\"\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-size: 10.5pt; font-family: 'Helvetica Neue'; color: #212b36;\"\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #212b36; letter-spacing: .45pt;\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"Azat Mard","offers":[{"title":"S","offer_id":42424333271222,"sku":"FW23018","price":112.0,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":42424333303990,"sku":"FW23018","price":112.0,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":42424333336758,"sku":"FW23018","price":112.0,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":42424333369526,"sku":"FW23018","price":112.0,"currency_code":"GBP","in_stock":true},{"title":"XXL","offer_id":43294229233846,"sku":"","price":112.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0175\/6626\/9494\/files\/250416_AZM_0552.jpg?v=1745514010"},{"product_id":"sergei-parajanov-t-shirt","title":"SERGEI PARAJANOV T-SHIRT","description":"\u003cp data-mce-fragment=\"1\"\u003eThe AZAT MARD X SERGEI PARAJANOV is crafted in a pure cotton jersey. This t-shirt is a relaxed fit which includes our signature organic leather logo at the chest, with Parajanov’s signature stitched in white underneath. Drawing inspiration from his legendary reinterpretation of the Mona Lisa showcased in “Parajanov’s The Last Spring”, we have crafted a captivating collage for the back of the T-shirt as well as a picture of Mona Lisa printed on the front right chest.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eThe Armenian film director and screenwriter Sergei Parajanov is regarded by film critics, historians and filmmakers to be one of the greatest and most influential in cinema history.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eWe honour the timeless values of freedom of thought, and the authentic representation of one's homeland, all combining exquisitely with the style of AZAT MARD.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eExtra features include our signature Red, Blue, Orange tab added to the side of the garment representing the national flag of Armenia.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eMaterial: \u003c\/strong\u003e100% ORGANIC COTTON, COTON, COTONE\u003cstrong data-mce-fragment=\"1\"\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"Azat Mard","offers":[{"title":"S","offer_id":42821719130294,"sku":"","price":115.0,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":42821719163062,"sku":"","price":115.0,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":42821719195830,"sku":"","price":115.0,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":42821719228598,"sku":"","price":115.0,"currency_code":"GBP","in_stock":true},{"title":"XXL","offer_id":42821719261366,"sku":"","price":115.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0175\/6626\/9494\/files\/MONA_LISA_ECOM_2.jpg?v=1755625641"},{"product_id":"balian-armenian-ceramics-t-shirt","title":"WHITE BALIAN ARMENIAN CERAMICS T-SHIRT","description":"\u003cp\u003eThe Balian Collaboration celebrates one of the most influential names in Armenian ceramic artistry. Inspired by over a century of craftsmanship, the collaboration honours the Balian family's enduring legacy and their contribution to preserving Armenian heritage through art.\u003c\/p\u003e\n\u003cp\u003eThe front features the iconic Balian logo on the left chest, accompanied by bespoke AZAT MARD typography, symbolising the union of two brands dedicated to celebrating Armenian culture and craftsmanship.\u003c\/p\u003e\n\u003cp\u003eThe back showcases a graphic interpretation of a mural created by Marie Balian in 1982, reimagined exclusively for this collaboration. The garment is finished with the signature AZAT MARD Armenian flag tab, woven discreetly into the side seam as a symbol of heritage and identity.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProduct Care\u003c\/strong\u003e\u003cbr\u003eWash inside out.\u003cbr\u003eLine dry in the shade (indoors).\u003cbr\u003eCool iron on reverse.\u003cbr\u003eDo not rub isolated stains.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTo preserve the quality of the printed artwork, avoid harsh chemicals and excessive heat. Handle with care for long-lasting wear.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Azat Mard","offers":[{"title":"S","offer_id":42935481467062,"sku":"BALIAN1","price":118.0,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":42935481499830,"sku":"BALIAN2","price":118.0,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":42935481532598,"sku":"BALIAN3","price":118.0,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":42935481565366,"sku":"BALIAN4","price":118.0,"currency_code":"GBP","in_stock":true},{"title":"XXL","offer_id":42935481598134,"sku":"BALIAN5","price":118.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0175\/6626\/9494\/files\/BALIANTEE5.jpg?v=1768229476"},{"product_id":"white-blue-les-gens-t-shirt","title":"LES GENS WHITE\/BLUE  T-SHIRT","description":"\u003cp style=\"background: white;\"\u003e\u003cspan style=\"font-family: Assistant; color: black; mso-color-alt: windowtext; letter-spacing: .45pt;\"\u003eOur latest graphic design \u003cstrong data-mce-fragment=\"1\" style=\"box-sizing: inherit;\"\u003e\u003cspan style=\"font-family: Assistant;\"\u003eLES GENS D'ARMÉNIE \u003c\/span\u003e\u003c\/strong\u003e(\u003cstrong data-mce-fragment=\"1\" style=\"box-sizing: inherit;\"\u003e\u003ci\u003e\u003cspan style=\"font-family: Assistant;\"\u003etranslation\u003c\/span\u003e\u003c\/i\u003e\u003c\/strong\u003e) \"The People of Armenia\" White with Blue Les Gens short sleeve t-shirt is a slightly oversized fit and features this print both on the front and back of the t-shirt. Rib knit crewneck collar, along with extra details include signature flag stitched into the side of the garment to elevate design.\u003c\/span\u003e\u003cspan style=\"font-family: Assistant; letter-spacing: .45pt;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\" style=\"background: white; box-sizing: inherit; color: rgba(18, 18, 18, 0.75); font-variant-ligatures: normal; font-variant-caps: normal; orphans: 2; text-align: start; widows: 2; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; word-spacing: 0px;\"\u003e\u003cstrong data-mce-fragment=\"1\" style=\"box-sizing: inherit;\"\u003e\u003cspan data-mce-fragment=\"1\" style=\"box-sizing: inherit;\"\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-size: 10.5pt; font-family: 'Helvetica Neue'; color: #212b36;\"\u003e\u003cspan style=\"font-family: Assistant; color: black; mso-color-alt: windowtext; letter-spacing: .45pt;\"\u003eMaterial:\u003c\/span\u003e\u003c\/span\u003e \u003c\/span\u003e\u003c\/strong\u003e\u003cspan data-mce-fragment=\"1\" style=\"box-sizing: inherit;\"\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-size: 10.5pt; font-family: 'Helvetica Neue'; color: #212b36;\"\u003e\u003cspan style=\"font-family: Assistant; color: black; mso-color-alt: windowtext; letter-spacing: .45pt;\"\u003e100% ORGANIC COTTON, \u003c\/span\u003eCOTON, COTONE\u003c\/span\u003e\u003c\/span\u003e\u003cspan style=\"font-family: Assistant; letter-spacing: .45pt;\"\u003e\u003c\/span\u003e\u003cstrong data-mce-fragment=\"1\" style=\"box-sizing: inherit;\"\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-size: 10.5pt; font-family: 'Helvetica Neue'; color: #212b36;\"\u003e\u003cspan style=\"font-family: Assistant; color: black; mso-color-alt: windowtext; letter-spacing: .45pt;\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"Azat Mard","offers":[{"title":"S","offer_id":43116695519414,"sku":"SS24060","price":109.0,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":43116695552182,"sku":"SS24061","price":109.0,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":43116695584950,"sku":"SS24062","price":109.0,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":43116695617718,"sku":"SS24063","price":109.0,"currency_code":"GBP","in_stock":true},{"title":"XXL","offer_id":43116695650486,"sku":"SS24064","price":109.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0175\/6626\/9494\/files\/240413_AZM_0454.jpg?v=1770738786"},{"product_id":"green-tennis-club-t-shirt","title":"GREEN TENNIS CLUB T-SHIRT","description":"\u003cp style=\"background: white; box-sizing: inherit; color: rgba(18, 18, 18, 0.75); font-variant-ligatures: normal; font-variant-caps: normal; orphans: 2; text-align: start; widows: 2; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; word-spacing: 0px;\" data-mce-fragment=\"1\"\u003e\u003cspan style=\"font-size: 10.5pt; font-family: Helvetica; color: #212b36;\" data-mce-fragment=\"1\"\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; mso-bidi-font-family: 'Times New Roman'; color: black; mso-color-alt: windowtext; letter-spacing: .45pt;\"\u003eOur Green Tennis t-shirt is inspired by one of the most influential Armenians in Tennis, Andre Agassi.\u003c\/span\u003e\u003c\/span\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; mso-bidi-font-family: 'Times New Roman'; letter-spacing: .45pt;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"background: white; box-sizing: inherit; color: rgba(18, 18, 18, 0.75); font-variant-ligatures: normal; font-variant-caps: normal; orphans: 2; text-align: start; widows: 2; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; word-spacing: 0px;\" data-mce-fragment=\"1\"\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; mso-bidi-font-family: 'Times New Roman'; color: black; mso-color-alt: windowtext; letter-spacing: .45pt;\"\u003eThis t-shirt is a relaxed fit crafted in a pure cotton jersey, and the graphic includes a silhouette of the former no.1 tennis player in the world serving it up on the AZAT MARD TENNIS COURT.\u003c\/span\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; mso-bidi-font-family: 'Times New Roman'; letter-spacing: .45pt;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"background: white; box-sizing: inherit; color: rgba(18, 18, 18, 0.75); font-variant-ligatures: normal; font-variant-caps: normal; orphans: 2; text-align: start; widows: 2; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; word-spacing: 0px;\" data-mce-fragment=\"1\"\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; mso-bidi-font-family: 'Times New Roman'; color: black; mso-color-alt: windowtext; letter-spacing: .45pt;\"\u003eExtra features include our signature Red, Blue, Orange tab added to the side of the garment representing the national flag of Armenia.\u003c\/span\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; mso-bidi-font-family: 'Times New Roman'; letter-spacing: .45pt;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"background: white; box-sizing: inherit; color: rgba(18, 18, 18, 0.75); font-variant-ligatures: normal; font-variant-caps: normal; orphans: 2; text-align: start; widows: 2; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; word-spacing: 0px;\" data-mce-fragment=\"1\"\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; mso-bidi-font-family: 'Times New Roman'; color: black; mso-color-alt: windowtext; letter-spacing: .45pt;\"\u003eIn his great career, Agassi won Four Australian Opens, One French Open, Two US Opens, Wimbledon in 1992, the Tour Finals in 1990 and the Olympic Games in 1996.\u003c\/span\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; mso-bidi-font-family: 'Times New Roman'; letter-spacing: .45pt;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"background: white; box-sizing: inherit; color: rgba(18, 18, 18, 0.75); font-variant-ligatures: normal; font-variant-caps: normal; orphans: 2; text-align: start; widows: 2; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; word-spacing: 0px;\" data-mce-fragment=\"1\"\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; mso-bidi-font-family: 'Times New Roman'; color: black; mso-color-alt: windowtext; letter-spacing: .45pt;\"\u003eThroughout his life, Andre Agassi has embraced his Armenian heritage and utilized his platform as a tennis icon to make a positive impact.\u003c\/span\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; mso-bidi-font-family: 'Times New Roman'; letter-spacing: .45pt;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"background: white; box-sizing: inherit; color: rgba(18, 18, 18, 0.75); font-variant-ligatures: normal; font-variant-caps: normal; orphans: 2; text-align: start; widows: 2; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; word-spacing: 0px;\" data-mce-fragment=\"1\"\u003e\u003cstrong style=\"box-sizing: inherit;\" data-mce-fragment=\"1\"\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; mso-bidi-font-family: 'Times New Roman'; color: black; mso-color-alt: windowtext; letter-spacing: .45pt;\"\u003eMaterial: \u003c\/span\u003e\u003c\/strong\u003e\u003cspan style=\"font-size: 10.5pt; font-family: Helvetica; color: #212b36;\" data-mce-fragment=\"1\"\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; mso-bidi-font-family: 'Times New Roman'; color: black; mso-color-alt: windowtext; letter-spacing: .45pt;\"\u003e100% ORGANIC COTTON, COTON, COTONE\u003c\/span\u003e\u003c\/span\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; mso-bidi-font-family: 'Times New Roman'; letter-spacing: .45pt;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"font-variant-ligatures: normal; font-variant-caps: normal; orphans: 2; text-align: start; widows: 2; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; word-spacing: 0px; margin: 0cm 0cm 12.0pt 0cm;\" data-mce-fragment=\"1\"\u003e \u003c\/p\u003e","brand":"Azat Mard","offers":[{"title":"S","offer_id":43126576775350,"sku":"","price":112.0,"currency_code":"GBP","in_stock":false},{"title":"M","offer_id":43126576808118,"sku":"","price":112.0,"currency_code":"GBP","in_stock":false},{"title":"L","offer_id":43126576840886,"sku":"","price":112.0,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":43126576873654,"sku":"","price":112.0,"currency_code":"GBP","in_stock":false},{"title":"XXL","offer_id":43126576906422,"sku":"","price":112.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0175\/6626\/9494\/files\/TENNIS_TEE_3.jpg?v=1715526171"},{"product_id":"hotel-de-mard-black-t-shirt","title":"HOTEL DE MARD BLACK T-SHIRT","description":"\u003cp data-mce-fragment=\"1\"\u003e\u003cspan style=\"font-size: 10.5pt; font-family: Helvetica; color: #212b36;\" data-mce-fragment=\"1\"\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #1f2124;\" data-mce-fragment=\"1\"\u003eOur latest t-shirt is inspired by the iconic Negresco Hotel in Nice, the favourite destination of Armenians travelling to the South of France in the 1960s. \u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #1f2124;\" data-mce-fragment=\"1\"\u003eThis t-shirt is a relaxed fit crafted in a pure black cotton jersey, and the graphic includes a silhouette of the Hotel De Mard at the back of the t-shirt and the logo on the front.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eExtra features include our signature red, blue, orange tab added to the side of the garment representing the national flag of Armenia.\u003cbr\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #1f2124;\" data-mce-fragment=\"1\"\u003eFrance has been a popular destination for Armenian tourists because of its cultural ties and historical connections with Armenia. Many Armenians are attracted to France’s cultural heritage, art and architecture, making it an appealing destination for exploration and appreciation.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #1f2124;\" data-mce-fragment=\"1\"\u003eMaterial: \u003c\/span\u003e\u003c\/strong\u003e\u003cspan style=\"font-size: 10.5pt; font-family: Helvetica; color: #212b36;\" data-mce-fragment=\"1\"\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #1f2124;\" data-mce-fragment=\"1\"\u003e100% ORGANIC COTTON, COTON, COTONE\u003c\/span\u003e\u003c\/span\u003e\u003cstrong data-mce-fragment=\"1\"\u003e\u003cspan style=\"font-size: 10.5pt; font-family: Helvetica; color: #212b36;\" data-mce-fragment=\"1\"\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #1f2124;\" data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003c!----\u003e","brand":"Azat Mard","offers":[{"title":"S","offer_id":43398272516278,"sku":"","price":112.0,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":43398272549046,"sku":"","price":112.0,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":43398272581814,"sku":"","price":112.0,"currency_code":"GBP","in_stock":false},{"title":"XL","offer_id":43398272614582,"sku":"","price":112.0,"currency_code":"GBP","in_stock":true},{"title":"XXL","offer_id":43398272647350,"sku":"","price":112.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0175\/6626\/9494\/files\/241104AZM_0608.jpg?v=1730905783"},{"product_id":"my-name-is-hay-black-t-shirt","title":"MY NAME IS HAY BLACK T-SHIRT","description":"\u003cp class=\"MsoNormal\"\u003eOur Black ‘My Name is HAY' T-shirt is inspired by the Resilience and Unity of Armenian Surnames is crafted from 100% pure cotton. The t-shirt is a relaxed fit with our AZAT MARD impact organic leather logo stitched in black at the chest. Extra features include our signature red, blue, orange tab added to the side of the garment representing the national flag of Armenia.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eThe graphic at the back of the t-shirt is written in Armenian, a tribute to the rich cultural heritage and identity of Armenians worldwide. The inspiration for this design stems from the unique Armenian surnames that end with the suffixes \"-yan\" or \"-ian,\" which carry deep historical significance.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eThese suffixes, meaning \"son of\" or \"descendant of,\" have been passed down through generations, signifying the strong familial bonds that define Armenian culture. Each surname tells a story, linking individuals to their ancestors, their homeland, and their enduring legacy.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eThe 'My Name is HAY' T-shirt is more than just a piece of clothing—it's a celebration of the Armenian spirit, resilience, and unity. It reflects the essence of AZAT MARD, which stands for the \"Free Man\"—a symbol of the freedom and determination that Armenians have fought for throughout history.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eBy wearing this T-shirt, you're not just embracing a piece of art, but also paying homage to the strength and perseverance of Armenians across the globe. This design is dedicated to the Armenian people, their rich history, and the shared pride that unites them. Whether you're in Armenia or part of the diaspora, this T-shirt is a way to honour your roots and proudly declare, \"My Name is HAY. Last Name is YAN\"\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cb\u003eMaterial: \u003c\/b\u003e100% ORGANIC COTTON, COTON, COTONE\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e","brand":"Azat Mard","offers":[{"title":"S","offer_id":43428874223798,"sku":"SS24037-BLACK-1","price":112.0,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":43428874289334,"sku":"SS24037-BLACK-2","price":112.0,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":43428874322102,"sku":"SS24037-BLACK-3","price":112.0,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":43428874354870,"sku":"SS24037-BLACK-4","price":112.0,"currency_code":"GBP","in_stock":true},{"title":"XXL","offer_id":43428874387638,"sku":"SS24037-BLACK-5","price":112.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0175\/6626\/9494\/files\/241104AZM_0993_1.jpg?v=1735914058"},{"product_id":"my-name-is-hay-white-t-shirt","title":"MY NAME IS HAY WHITE T-SHIRT","description":"\u003cp class=\"MsoNormal\"\u003eOur White ‘My Name is HAY' T-shirt is inspired by the Resilience and Unity of Armenian Surnames is crafted from 100% pure cotton. The t-shirt is a relaxed fit with our AZAT MARD impact organic leather logo stitched in white at the chest. Extra features include our signature red, blue, orange tab added to the side of the garment representing the national flag of Armenia.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eThe graphic at the back of the t-shirt is written in Armenian, a tribute to the rich cultural heritage and identity of Armenians worldwide. The inspiration for this design stems from the unique Armenian surnames that end with the suffixes \"-yan\" or \"-ian,\" which carry deep historical significance.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eThese suffixes, meaning \"son of\" or \"descendant of,\" have been passed down through generations, signifying the strong familial bonds that define Armenian culture. Each surname tells a story, linking individuals to their ancestors, their homeland, and their enduring legacy.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eThe 'My Name is HAY' T-shirt is more than just a piece of clothing—it's a celebration of the Armenian spirit, resilience, and unity. It reflects the essence of AZAT MARD, which stands for the \"Free Man\"—a symbol of the freedom and determination that Armenians have fought for throughout history.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eBy wearing this T-shirt, you're not just embracing a piece of art, but also paying homage to the strength and perseverance of Armenians across the globe. This design is dedicated to the Armenian people, their rich history, and the shared pride that unites them. Whether you're in Armenia or part of the diaspora, this T-shirt is a way to honour your roots and proudly declare, \"My Name is HAY. Last Name is YAN\"\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cb\u003eMaterial: \u003c\/b\u003e100% ORGANIC COTTON, COTON, COTONE\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e","brand":"Azat Mard","offers":[{"title":"S","offer_id":43428885299382,"sku":"SS24037-WHITE-1","price":112.0,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":43428885332150,"sku":"SS24037-WHITE-2","price":112.0,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":43428885364918,"sku":"SS24037-WHITE-3","price":112.0,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":43428885397686,"sku":"SS24037-WHITE-4","price":112.0,"currency_code":"GBP","in_stock":true},{"title":"XXL","offer_id":43428885430454,"sku":"SS24037-WHITE-5","price":112.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0175\/6626\/9494\/files\/241104AZM_0983_1.jpg?v=1754566183"},{"product_id":"les-gens-black-hoodie","title":"LES GENS BLACK\/WHITE HOODIE","description":"\u003cp class=\"MsoNormal\"\u003eOur \u003cb\u003eLES GENS D'ARMÉNIE \u003c\/b\u003e(\u003cb\u003e\u003ci\u003etranslation\u003c\/i\u003e\u003c\/b\u003e) \"The People of Armenia\" Black\/White hoodie is crafted in a lightweight brushed back jersey cotton for increased softness. The shape of the hoodie is slightly oversized which features this print both on the front and back. \u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eAdditional details include include our signature Armenian Flag stitched to the side along with a metal logo tab which is added on the hood of the garment to elevate design.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cb\u003eMaterial: \u003c\/b\u003e100% COTTON, COTON, COTONE\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e","brand":"Azat Mard","offers":[{"title":"S","offer_id":43603418611894,"sku":"FW24070","price":169.0,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":43603418644662,"sku":"FW24071","price":169.0,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":43603418677430,"sku":"FW24072","price":169.0,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":43603418710198,"sku":"FW24073","price":169.0,"currency_code":"GBP","in_stock":true},{"title":"XXL","offer_id":43603418742966,"sku":"FW24074","price":169.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0175\/6626\/9494\/files\/241104AZM_05581.jpg?v=1731345243"},{"product_id":"eternity-wheel-quarter-zip","title":"WHEEL OF ETERNITY BLACK QUARTER ZIP SWEATER","description":"\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; background: white;\"\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; color: black; mso-color-alt: windowtext;\"\u003eOur Wheel of Eternity \u003cspan style=\"letter-spacing: .45pt;\"\u003eQuarter Zip Sweater \u003c\/span\u003ein Black features at the front chest, a 3D silicone logo printed vertically in AZAT MARD’s signature impact lettering and next to this, is the brand’s name, written in Armenian lettering, paying homage to our cultural roots. The sweater is crafted in a lightweight brushed back jersey cotton for increased softness.\u003cspan style=\"letter-spacing: .45pt;\"\u003e Extra details include our new Armenian Wheel of Eternity shaped metal zip used on this sweater.\u003c\/span\u003e\u003c\/span\u003e\u003cspan style=\"font-family: 'Arial',sans-serif;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-family: 'Arial',sans-serif;\"\u003eAt the back of the hoodie features an intricate raised silicone print, inspired by the “Wheel of Eternity” an ancient Armenian symbol representing the infinite cycle of life, continuity and the eternal nature of existence. At the heart of this designs lies the “Arevakhach”, the sun cross, a powerful emblem of light, energy and perseverance. Encircling it, is our brand name in Armenian forming a revolving wheel.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; background: white;\"\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; color: black; mso-color-alt: windowtext; letter-spacing: .45pt;\"\u003eAdditional details include our signature Armenian Flag stitched to the side along.\u003c\/span\u003e\u003cspan style=\"font-family: 'Arial',sans-serif;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; background: white;\"\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; color: black; mso-color-alt: windowtext;\"\u003eFor AZAT MARD, the Wheel of Eternity is more than a symbol- it’s a philosophy. \u003c\/span\u003e\u003cspan style=\"font-family: 'Arial',sans-serif;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-family: 'Arial',sans-serif;\"\u003eFreedom is not just a Moment. It’s Eternal\u003cspan style=\"mso-spacerun: yes;\"\u003e  \u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; background: white;\"\u003e\u003cb\u003e\u003cu\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; color: black; mso-color-alt: windowtext; letter-spacing: .45pt;\"\u003eMaterial:\u003c\/span\u003e\u003c\/u\u003e\u003c\/b\u003e\u003cb\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; color: black; mso-color-alt: windowtext; letter-spacing: .45pt;\"\u003e \u003c\/span\u003e\u003c\/b\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; color: black; mso-color-alt: windowtext; letter-spacing: .45pt;\"\u003e100% COTTON, COTON, COTONE\u003c\/span\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; letter-spacing: .45pt;\"\u003e\u003c\/span\u003e\u003cb\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; letter-spacing: .45pt;\"\u003e\u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e","brand":"Azat Mard","offers":[{"title":"S","offer_id":43606560866486,"sku":"FW24105","price":165.0,"currency_code":"GBP","in_stock":false},{"title":"M","offer_id":43606560899254,"sku":"FW24106","price":165.0,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":43606560932022,"sku":"FW24107","price":165.0,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":43606560964790,"sku":"FW24108","price":165.0,"currency_code":"GBP","in_stock":false},{"title":"XXL","offer_id":43606560997558,"sku":"FW24109","price":165.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0175\/6626\/9494\/files\/241104AZM_06691_2b69012b-6b31-4c4d-9d83-72633f863ba6.jpg?v=1733849798"},{"product_id":"eternity-wheel-hoodie","title":"WHEEL OF ETERNITY BLACK HOODIE","description":"\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; background: white;\"\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; color: black; mso-color-alt: windowtext;\"\u003eOur Wheel of Eternity Hoodie in Black features at the front a 3D silicone logo printed vertically in AZAT MARD’s signature impact lettering and next to this, is the brand’s name written in Armenian lettering, paying homage to our cultural roots. The hoodie is crafted in a lightweight brushed back jersey cotton for increased softness.\u003c\/span\u003e\u003cspan style=\"font-family: 'Arial',sans-serif;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-family: 'Arial',sans-serif;\"\u003eAt the back of the hoodie features an intricate raised silicone print, inspired by the “Wheel of Eternity” an ancient Armenian symbol representing the infinite cycle of life, continuity and the eternal nature of existence. At the heart of this designs lies the “Arevakhach”, the sun cross, a powerful emblem of light, energy and perseverance. Encircling it, is our brand name in Armenian forming a revolving wheel.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; background: white;\"\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; color: black; mso-color-alt: windowtext; letter-spacing: .45pt;\"\u003eAdditional details include our signature Armenian Flag stitched to the side along with a metal logo tab which is added on the hood of the garment to elevate design.\u003c\/span\u003e\u003cspan style=\"font-family: 'Arial',sans-serif;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; background: white;\"\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; color: black; mso-color-alt: windowtext;\"\u003eFor AZAT MARD, the Wheel of Eternity is more than a symbol- it’s a philosophy. \u003c\/span\u003e\u003cspan style=\"font-family: 'Arial',sans-serif;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-family: 'Arial',sans-serif;\"\u003eFreedom is not just a Moment. It’s Eternal\u003cspan style=\"mso-spacerun: yes;\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cb\u003e\u003cu\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; color: black; mso-color-alt: windowtext; letter-spacing: .45pt;\"\u003eMaterial:\u003c\/span\u003e\u003c\/u\u003e\u003c\/b\u003e\u003cb\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; color: black; mso-color-alt: windowtext; letter-spacing: .45pt;\"\u003e \u003c\/span\u003e\u003c\/b\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; color: black; mso-color-alt: windowtext; letter-spacing: .45pt;\"\u003e100% COTTON, COTON, COTONE\u003c\/span\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; letter-spacing: .45pt;\"\u003e\u003c\/span\u003e\u003cb\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; letter-spacing: .45pt;\"\u003e\u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e","brand":"Azat Mard","offers":[{"title":"S","offer_id":43606570238134,"sku":"","price":187.0,"currency_code":"GBP","in_stock":false},{"title":"M","offer_id":43606570270902,"sku":"","price":187.0,"currency_code":"GBP","in_stock":false},{"title":"L","offer_id":43606570303670,"sku":"","price":187.0,"currency_code":"GBP","in_stock":false},{"title":"XL","offer_id":43606570336438,"sku":"","price":187.0,"currency_code":"GBP","in_stock":false},{"title":"XXL","offer_id":43606570369206,"sku":"","price":187.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0175\/6626\/9494\/files\/241104AZM_0700.jpg?v=1758641709"},{"product_id":"eternity-wheel-joggers","title":"WHEEL OF ETERNITY BLACK JOGGERS","description":"\u003cp style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; text-align: justify; background: white;\" class=\"MsoNormal\"\u003e\u003cspan style=\"font-family: 'Arial',sans-serif;\"\u003eOur Wheel of Eternity Jogging Pants in Black is designed for comfort and ease.\u003cspan style=\"color: #212b36; letter-spacing: .45pt; background: white;\"\u003e Hosting elasticated hems and a drawstring waistband. Special features include\u003c\/span\u003e\u003c\/span\u003e a 3D silicone logo printed vertically in AZAT MARD’s signature impact lettering and next to this, is the brand’s name, written in Armenian lettering, paying homage to our cultural roots on the right leg.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; color: #212b36; letter-spacing: .45pt; background: white;\"\u003eAdditional details include Armenian Flag tab placed on the rear pocket along with our \u003c\/span\u003e\u003cspan style=\"font-family: 'Arial',sans-serif;\"\u003eintricate raised silicone print, inspired by the “Wheel of Eternity” featured on the back pocket.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-family: 'Arial',sans-serif;\"\u003eThis ancient Armenian symbol representing the infinite cycle of life, continuity and the eternal nature of existence. At the heart of this designs lies the “Arevakhach”, the sun cross, a powerful emblem of light, energy and perseverance. Encircling it, is our brand name in Armenian forming a revolving wheel.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; text-align: justify; background: white;\" class=\"MsoNormal\"\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; color: black; mso-color-alt: windowtext;\"\u003eFor AZAT MARD, the Wheel of Eternity is more than a symbol- it’s a philosophy.\u003c\/span\u003e\u003cspan style=\"font-family: 'Arial',sans-serif;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: justify;\" class=\"MsoNormal\"\u003e\u003cspan style=\"font-family: 'Arial',sans-serif;\"\u003eFreedom is not just a Moment. It’s Eternal\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; text-align: justify; background: white;\" class=\"MsoNormal\"\u003e\u003cb\u003e\u003cu\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; color: black; mso-color-alt: windowtext; letter-spacing: .45pt;\"\u003eMaterial:\u003c\/span\u003e\u003c\/u\u003e\u003c\/b\u003e\u003cb\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; color: black; mso-color-alt: windowtext; letter-spacing: .45pt;\"\u003e \u003c\/span\u003e\u003c\/b\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; color: black; mso-color-alt: windowtext; letter-spacing: .45pt;\"\u003e100% COTTON, COTON, COTONE\u003c\/span\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; letter-spacing: .45pt;\"\u003e\u003c\/span\u003e\u003cb\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; letter-spacing: .45pt;\"\u003e\u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e","brand":"Azat Mard","offers":[{"title":"S","offer_id":43606576791734,"sku":"","price":137.0,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":43606576824502,"sku":"","price":137.0,"currency_code":"GBP","in_stock":false},{"title":"L","offer_id":43606576857270,"sku":"","price":137.0,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":43606576890038,"sku":"","price":137.0,"currency_code":"GBP","in_stock":false},{"title":"XXL","offer_id":43606576922806,"sku":"","price":137.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0175\/6626\/9494\/files\/241104AZM_0660.jpg?v=1731422507"},{"product_id":"eternity-wheel-t-shirt","title":"WHEEL OF ETERNITY BLACK T-SHIRT","description":"\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; text-align: justify; background: white;\"\u003e\u003cspan style=\"font-family: 'Arial',sans-serif;\"\u003eOur Wheel of Eternity T-shirt in Black features at the front chest, a 3D silicone logo printed vertically in AZAT MARD’s signature impact lettering and next to this, is the brand’s name, written in Armenian lettering, paying homage to our cultural roots.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"text-align: justify;\"\u003e\u003cspan style=\"font-family: 'Arial',sans-serif;\"\u003eAt the back of the t-shirt features an intricate raised silicone print, inspired by the “Wheel of Eternity” an ancient Armenian symbol representing the infinite cycle of life, continuity and the eternal nature of existence. At the heart of this designs lies the “Arevakhach”, the sun cross, a powerful emblem of light, energy and perseverance. Encircling it, is our brand name in Armenian forming a revolving wheel.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; text-align: justify; background: white;\"\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; color: black; mso-color-alt: windowtext;\"\u003eThe \u003cspan style=\"letter-spacing: .45pt; background: white;\"\u003et-shirt is a slightly oversized fit\u003c\/span\u003e with a rib knit crewneck collar. along with extra details include signature flag stitched into the side of the garment to elevate design.\u003c\/span\u003e For AZAT MARD, the Wheel of Eternity is more than a symbol- it’s a philosophy.\u003cspan style=\"font-family: 'Arial',sans-serif;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"text-align: justify;\"\u003e\u003cspan style=\"font-family: 'Arial',sans-serif;\"\u003eFreedom is not just a Moment. It’s Eternal\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; text-align: justify; background: white;\"\u003e\u003cb\u003e\u003cu\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; color: black; mso-color-alt: windowtext; letter-spacing: .45pt;\"\u003eMaterial:\u003c\/span\u003e\u003c\/u\u003e\u003c\/b\u003e\u003cb\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; color: black; mso-color-alt: windowtext; letter-spacing: .45pt;\"\u003e \u003c\/span\u003e\u003c\/b\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; color: black; mso-color-alt: windowtext; letter-spacing: .45pt;\"\u003e100% COTTON, COTON, COTONE\u003c\/span\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; letter-spacing: .45pt;\"\u003e\u003c\/span\u003e\u003cb\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; letter-spacing: .45pt;\"\u003e\u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e","brand":"Azat Mard","offers":[{"title":"S","offer_id":43606588719286,"sku":"","price":112.0,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":43606588752054,"sku":"","price":112.0,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":43606588784822,"sku":"","price":112.0,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":43606588817590,"sku":"","price":112.0,"currency_code":"GBP","in_stock":true},{"title":"XXL","offer_id":43606588850358,"sku":"","price":112.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0175\/6626\/9494\/files\/241104AZM_06541.jpg?v=1778678318"},{"product_id":"forget-me-not-white-t-shirt","title":"FORGET ME NOT WHITE T-SHIRT","description":"\u003cp class=\"MsoNormal\" style=\"mso-margin-bottom-alt: auto; background: white;\"\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Times New Roman'; letter-spacing: .45pt; mso-fareast-language: EN-GB;\"\u003eOur \u003cb\u003eFORGET ME NOT \u003c\/b\u003eWhite \u003c\/span\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman'; color: black; mso-color-alt: windowtext; letter-spacing: .45pt; background: white; mso-fareast-language: EN-GB;\"\u003eshort sleeve t-shirt is a slightly oversized fit and \u003c\/span\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Times New Roman'; letter-spacing: .45pt; mso-fareast-language: EN-GB;\"\u003efeatures at the front the date 1915 - a tribute to the resilience, remembrance, and the 1.5 million lives lost in the Armenian Genocide of 1915.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; background: white;\"\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Times New Roman'; color: black; mso-color-alt: windowtext; letter-spacing: .45pt; mso-fareast-language: EN-GB;\"\u003eAt the back, our adaptation of the Forget-Me-Not Flowers graphic, which holds a deep meaning for Armenians worldwide, symbolising memory, unity and hope. \u003c\/span\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Times New Roman'; letter-spacing: .45pt; mso-fareast-language: EN-GB;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman'; color: black; mso-color-alt: windowtext; letter-spacing: .45pt; background: white; mso-fareast-language: EN-GB;\"\u003eRib knit crewneck collar\u003c\/span\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Times New Roman'; letter-spacing: .45pt; mso-fareast-language: EN-GB;\"\u003e and additional details include our signature Armenian Flag stitched to the side\u003c\/span\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman'; color: black; mso-color-alt: windowtext; letter-spacing: .45pt; background: white; mso-fareast-language: EN-GB;\"\u003e of the garment to elevate design.\u003c\/span\u003e\u003cspan style=\"font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: EN-GB;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; background: white;\"\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Times New Roman'; color: black; mso-color-alt: windowtext; letter-spacing: .45pt; mso-fareast-language: EN-GB;\"\u003eThrough thoughtful colourways and design this collection honours the past while bringing awareness to the diaspora and the enduring strength of the people across the world.\u003c\/span\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Times New Roman'; letter-spacing: .45pt; mso-fareast-language: EN-GB;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; background: white;\"\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Times New Roman'; color: black; mso-color-alt: windowtext; letter-spacing: .45pt; mso-fareast-language: EN-GB;\"\u003eWe will be donating a percentage of each sale towards our chosen charity in Armenia.\u003c\/span\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Times New Roman'; letter-spacing: .45pt; mso-fareast-language: EN-GB;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; background: white;\"\u003e\u003cb\u003e\u003cu\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Times New Roman'; color: black; mso-color-alt: windowtext; letter-spacing: .45pt; mso-fareast-language: EN-GB;\"\u003eMaterial:\u003c\/span\u003e\u003c\/u\u003e\u003c\/b\u003e\u003cb\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Times New Roman'; color: black; mso-color-alt: windowtext; letter-spacing: .45pt; mso-fareast-language: EN-GB;\"\u003e \u003c\/span\u003e\u003c\/b\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Times New Roman'; color: black; mso-color-alt: windowtext; letter-spacing: .45pt; mso-fareast-language: EN-GB;\"\u003e100% COTTON, COTON, COTONE\u003c\/span\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Times New Roman'; letter-spacing: .45pt; mso-fareast-language: EN-GB;\"\u003e\u003c\/span\u003e\u003cb\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Times New Roman'; color: black; mso-color-alt: windowtext; letter-spacing: .45pt; mso-fareast-language: EN-GB;\"\u003e\u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e","brand":"Azat Mard","offers":[{"title":"S","offer_id":43606618669238,"sku":"","price":112.0,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":43606618702006,"sku":"","price":112.0,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":43606618734774,"sku":"","price":112.0,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":43606618767542,"sku":"","price":112.0,"currency_code":"GBP","in_stock":true},{"title":"XXL","offer_id":43606618800310,"sku":"","price":112.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0175\/6626\/9494\/files\/241104AZM_07221.jpg?v=1755531913"},{"product_id":"forget-me-not-plum-joggers","title":"FORGET ME NOT MIDNIGHT PLUM JOGGERS","description":"\u003cp style=\"mso-margin-bottom-alt: auto; background: white;\" class=\"MsoNormal\"\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman'; letter-spacing: .45pt; mso-fareast-language: EN-GB;\"\u003eOur \u003cb\u003eFORGET ME NOT Midnight \u003c\/b\u003ePlum joggers are designed for comfort and ease.\u003c\/span\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; color: #212b36; letter-spacing: .45pt;\"\u003e Hosting elasticated hems and a drawstring waistband. Special features include the AZAT MARD 1915 stitch at the front right leg \u003c\/span\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman'; letter-spacing: .45pt; mso-fareast-language: EN-GB;\"\u003e- a tribute to the resilience, remembrance, and the 1.5 million lives lost in the Armenian Genocide of 1915.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; color: black; mso-color-alt: windowtext; letter-spacing: .45pt;\"\u003eAt the back pocket we have stitched the Caucasus Mountains\/Forget-Me-Not logo in white thread, its reference to the flower, which holds a deep meaning for Armenians worldwide, symbolising memory, unity and hope. \u003c\/span\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; color: #212b36; letter-spacing: .45pt;\"\u003eAdditional details include Armenian Flag tab placed on the rear pocket.\u003c\/span\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; letter-spacing: .45pt;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; background: white; box-sizing: inherit; color: rgba(18, 18, 18, 0.75); font-variant-ligatures: normal; font-variant-caps: normal; orphans: 2; text-align: start; widows: 2; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; word-spacing: 0px;\" class=\"MsoNormal\"\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman'; color: black; mso-color-alt: windowtext; letter-spacing: .45pt; mso-fareast-language: EN-GB;\"\u003e\u003cspan style=\"box-sizing: inherit;\"\u003eThrough thoughtful colourways and design this collection honours the past while bringing awareness to the diaspora and the enduring strength of the people across the world.\u003c\/span\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman'; letter-spacing: .45pt; mso-fareast-language: EN-GB;\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; background: white;\" class=\"MsoNormal\"\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman'; color: black; mso-color-alt: windowtext; letter-spacing: .45pt; mso-fareast-language: EN-GB;\"\u003eWe will be donating a percentage of each sale towards our chosen charity in Armenia.\u003c\/span\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman'; letter-spacing: .45pt; mso-fareast-language: EN-GB;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; background: white;\" class=\"MsoNormal\"\u003e\u003cb\u003e\u003cu\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman'; color: black; mso-color-alt: windowtext; letter-spacing: .45pt; mso-fareast-language: EN-GB;\"\u003eMaterial:\u003c\/span\u003e\u003c\/u\u003e\u003c\/b\u003e\u003cb\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman'; color: black; mso-color-alt: windowtext; letter-spacing: .45pt; mso-fareast-language: EN-GB;\"\u003e \u003c\/span\u003e\u003c\/b\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman'; color: black; mso-color-alt: windowtext; letter-spacing: .45pt; mso-fareast-language: EN-GB;\"\u003e100% COTTON, COTON, COTONE\u003c\/span\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman'; letter-spacing: .45pt; mso-fareast-language: EN-GB;\"\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Azat Mard","offers":[{"title":"S","offer_id":43606623289526,"sku":"","price":137.0,"currency_code":"GBP","in_stock":false},{"title":"M","offer_id":43606623322294,"sku":"","price":137.0,"currency_code":"GBP","in_stock":false},{"title":"L","offer_id":43606623355062,"sku":"","price":137.0,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":43606623387830,"sku":"","price":137.0,"currency_code":"GBP","in_stock":false},{"title":"XXL","offer_id":43606623420598,"sku":"","price":137.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0175\/6626\/9494\/files\/241104AZM_0729.jpg?v=1731424423"},{"product_id":"hotel-de-mard-black-hoodie","title":"HOTEL DE MARD BLACK HOODIE","description":"\u003cp class=\"MsoNormal\"\u003eOur Hotel De Mard Black hoodie is crafted from 100% pure cotton, the hoodie is a relaxed fit which includes our Hotel De Mard logo printed on the left chest in classic typography, reminiscent of mid-century French design.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eAt the back of the hoodie is a graphic of the Hotel De Mard, inspired by the iconic Negresco Hotel in Nice, the favourite destination of Armenians travelling to the South of France in the 1960s. Designed in the style of a vintage travel poster, the illustration captures the grandeur of the hotel, with its famous address placed underneath, reminiscent of the era of Riviera.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eFrance has been a popular destination for Armenian tourists because of its cultural ties and historical connections with Armenia. Many Armenians are attracted to France’s cultural heritage, art and architecture, making it an appealing destination for exploration and appreciation.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eExtra details include our metal AZAT MARD tab at the hood and our signature tab of the Armenian flag added to side of the garment, paying homage to our heritage.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cb\u003e\u003cu\u003eMaterial:\u003c\/u\u003e \u003c\/b\u003e100% COTTON, COTON, COTONE\u003c\/p\u003e","brand":"Azat Mard","offers":[{"title":"S","offer_id":43606643441846,"sku":"","price":167.0,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":43606643474614,"sku":"","price":167.0,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":43606643507382,"sku":"","price":167.0,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":43606643540150,"sku":"","price":167.0,"currency_code":"GBP","in_stock":true},{"title":"XXL","offer_id":43606643572918,"sku":"","price":167.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0175\/6626\/9494\/files\/251202_AZM_1894.jpg?v=1769943516"},{"product_id":"hotel-de-mard-joggers","title":"HOTEL DE MARD JOGGERS","description":"\u003cp class=\"MsoNormal\"\u003eOur Hotel De Mard Collection is inspired by the Iconic Negresco Hotel in Nice, the favourite destination of Armenians travelling to the South of France in the 1960s. \u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eThe is Hotel De Mard black joggers is designed for comfort and ease. The elasticated drawstring waistband ensures a perfect fit, allowing you to adjust it to your preference with ease.  Special features include the Hotel De Mard logo printed on the right leg. Another feature is our signature metal plaque embedded into the pocket along with our signature red, blue, orange tab which is added to the side of the pocket representing the national flag of Armenia.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eFrance has been a popular destination for Armenian tourists because of its cultural ties and historical connections with Armenia. Many Armenians are attracted to France’s cultural heritage, art and architecture, making it an appealing destination for exploration and appreciation.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cb\u003e\u003cu\u003eMaterial:\u003c\/u\u003e \u003c\/b\u003e100% COTTON, COTON, COTONE\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e","brand":"Azat Mard","offers":[{"title":"S","offer_id":43606648717494,"sku":"","price":137.0,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":43606648750262,"sku":"","price":137.0,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":43606648783030,"sku":"","price":137.0,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":43606648815798,"sku":"","price":137.0,"currency_code":"GBP","in_stock":true},{"title":"XXL","offer_id":43606648848566,"sku":"","price":137.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0175\/6626\/9494\/files\/251202_AZM_1841.jpg?v=1764929706"},{"product_id":"les-gens-white-orange-t-shirt","title":"LES GENS WHITE\/ORANGE T-SHIRT","description":"\u003cp\u003e\u003cspan\u003eOur l \u003cstrong data-mce-fragment=\"1\"\u003eLES GENS D'ARMÉNIE \u003c\/strong\u003e(\u003cstrong data-mce-fragment=\"1\"\u003e\u003ci\u003etranslation\u003c\/i\u003e\u003c\/strong\u003e) \"The People of Armenia\" White with burnt orange Les Gens short sleeve t-shirt is a slightly oversized fit and features this print both on the front and back of the t-shirt. Rib knit crewneck collar, along with extra details include signature flag stitched into the side of the garment to elevate design.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Helvetica Neue'; color: #212b36;\" data-mce-fragment=\"1\"\u003e\u003cspan\u003eMaterial:\u003c\/span\u003e\u003c\/span\u003e \u003c\/span\u003e\u003c\/strong\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Helvetica Neue'; color: #212b36;\" data-mce-fragment=\"1\"\u003e\u003cspan\u003e100% ORGANIC COTTON, \u003c\/span\u003eCOTON, COTONE\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003cstrong data-mce-fragment=\"1\"\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Helvetica Neue'; color: #212b36;\" data-mce-fragment=\"1\"\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"Azat Mard","offers":[{"title":"S","offer_id":43606655631542,"sku":"","price":109.0,"currency_code":"GBP","in_stock":false},{"title":"M","offer_id":43606655664310,"sku":"","price":109.0,"currency_code":"GBP","in_stock":false},{"title":"L","offer_id":43606655697078,"sku":"","price":109.0,"currency_code":"GBP","in_stock":false},{"title":"XL","offer_id":43606655729846,"sku":"","price":109.0,"currency_code":"GBP","in_stock":false},{"title":"XXL","offer_id":43606655762614,"sku":"","price":109.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0175\/6626\/9494\/files\/B4304936-CBD8-44E4-B844-28DEE4F4BEB0.png?v=1732463681"},{"product_id":"beige-bucket-hat","title":"STONE BUCKET HAT","description":"\u003cp\u003e\u003cspan\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Helvetica Neue'; color: #1f2124;\"\u003eThe Stone Bucket Hat is made from 100% cotton for breathable, all-day comfort. Designed with eyelets for increased airflow. At the front is our signature AZAT MARD impact logo is embossed in silver, adding a bold yet refined finish.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Helvetica Neue'; color: #1f2124;\"\u003eMaterial\u003c\/span\u003e\u003c\/strong\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Helvetica Neue'; color: #1f2124;\"\u003e: 100% Cotton\u003c\/span\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Helvetica Neue'; color: #1f2124;\"\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Azat Mard","offers":[{"title":"One size","offer_id":43610611089590,"sku":"","price":40.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0175\/6626\/9494\/files\/27A39B80-EED6-48B0-A379-30799E694D48.png?v=1755765249"},{"product_id":"black-kochar-t-shirt","title":"BLACK KOCHAR T-SHIRT","description":"\u003cdiv\u003eIntroducing our latest collaboration with the legacy of Ervand Kochar — the pioneering Armenian artist and founder of “Painting in Space.”\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003eA visionary who saw art as a tool of resistance, freedom, and truth, Kochar’s defiant spirit continues to inspire generations.\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003eThis collaboration is a tribute to that ethos- expression as resilience, creativity as freedom, and strength as identity.\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003eCrafted from 100% organic cotton, Our Black Azat Mard X Kochar T-shirt features Ervand Kochar’s iconic 1930 artwork “Rebellion”—boldly printed on the back, echoing the monumental artwork displayed in the heart of Yerevan.\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eBack: Full-size Kochar “Rebellion – 1930” artwork\u003c\/li\u003e\n\u003cli\u003eDetails: Azat Mard impact logo (bottom left of graphic) and Kochar’s signature (bottom right)\u003c\/li\u003e\n\u003cli\u003eNeck: Signature Azat Mard Impact back neck Logo in organic white leather \u003c\/li\u003e\n\u003cli\u003eFront: Smaller “Rebellion” artwork on left chest with Azat Mard logo in black impact font\u003c\/li\u003e\n\u003cli\u003eSide Detail: Woven red, blue, and orange tab representing the Armenian national flag\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eMaterial:\u003c\/strong\u003e\u003c\/span\u003e100% Organic Cotton\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Azat Mard","offers":[{"title":"S","offer_id":43610772471990,"sku":"","price":112.0,"currency_code":"GBP","in_stock":false},{"title":"M","offer_id":43610772504758,"sku":"","price":112.0,"currency_code":"GBP","in_stock":false},{"title":"L","offer_id":43610772537526,"sku":"","price":112.0,"currency_code":"GBP","in_stock":false},{"title":"XL","offer_id":43610772570294,"sku":"","price":112.0,"currency_code":"GBP","in_stock":false},{"title":"XXL","offer_id":43610772603062,"sku":"","price":112.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0175\/6626\/9494\/files\/241104AZM_0891.jpg?v=1731521155"},{"product_id":"chess-olympiad-t-shirt","title":"YEREVAN CHESS OLYMPIAD T-SHIRT","description":"\u003cp\u003eIntroducing the AZAT MARD Chess T-Shirt-our latest tribute to the legacy of Armenian intellect and identity through the lens of the 1996 Yerevan Chess Olympiad.\u003c\/p\u003e\n\u003cp data-end=\"407\" data-start=\"268\"\u003eThis design honours the 32nd Chess Olympiad, a defining moment that showcased Armenia’s deep connection to the game and its global presence.\u003c\/p\u003e\n\u003cp data-end=\"570\" data-start=\"409\"\u003eInspired by the event’s official logo, the graphic features a stork standing over a chessboard — a symbol of good fortune and new beginnings.\u003c\/p\u003e\n\u003cp\u003eCrafted from 100% organic cotton, our White Azat Mard Chess Olympiad T-Shirt features a reimagined graphic inspired by the official 1996 event logo — a stork standing above a chessboard.\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eBack: Full-size stylized Olympiad stork \u0026amp; chessboard artwork\u003c\/li\u003e\n\u003cli\u003eDetails: Azat Mard impact logo (bottom left of graphic) and \"Yerevan 1996\" marking (bottom right)\u003c\/li\u003e\n\u003cli\u003eNeck: Signature Azat Mard Impact back neck logo in organic white leather\u003c\/li\u003e\n\u003cli\u003eFront: Smaller stork + board emblem on left chest with Azat Mard logo in black impact font\u003c\/li\u003e\n\u003cli\u003eSide Detail: Woven red, blue, and orange tab representing the Armenian national flag\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cb\u003eMaterial:\u003c\/b\u003e100% Organic Cotton\u003cbr\u003e\u003c\/p\u003e","brand":"Azat Mard","offers":[{"title":"S","offer_id":43610813071542,"sku":"","price":112.0,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":43610813104310,"sku":"","price":112.0,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":43610813137078,"sku":"","price":112.0,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":43610813169846,"sku":"","price":112.0,"currency_code":"GBP","in_stock":true},{"title":"XXL","offer_id":43610813202614,"sku":"","price":112.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0175\/6626\/9494\/files\/241104AZM_1115.jpg?v=1778679530"},{"product_id":"white-kochar-t-shirt","title":"WHITE KOCHAR T-SHIRT","description":"\u003cdiv\u003eIntroducing our latest collaboration with the legacy of Ervand Kochar — the pioneering Armenian artist and founder of “Painting in Space.”\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003eA visionary who saw art as a tool of resistance, freedom, and truth, Kochar’s defiant spirit continues to inspire generations.\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003eThis collaboration is a tribute to that ethos- expression as resilience, creativity as freedom, and strength as identity.\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003eCrafted from 100% organic cotton, Our White Azat Mard X Kochar T-shirt features Ervand Kochar’s iconic 1930 artwork “Rebellion”—boldly printed on the back, echoing the monumental artwork displayed in the heart of Yerevan.\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eBack: Full-size Kochar “Rebellion – 1930” artwork\u003c\/li\u003e\n\u003cli\u003eDetails: Azat Mard impact logo (bottom left of graphic) and Kochar’s signature (bottom right)\u003c\/li\u003e\n\u003cli\u003eNeck: Signature Azat Mard Impact back neck Logo in organic white leather \u003c\/li\u003e\n\u003cli\u003eFront: Smaller “Rebellion” artwork on left chest with Azat Mard logo in black impact font\u003c\/li\u003e\n\u003cli\u003eSide Detail: Woven red, blue, and orange tab representing the Armenian national flag\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eMaterial:\u003c\/strong\u003e\u003c\/span\u003e100% Organic Cotton\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Azat Mard","offers":[{"title":"S","offer_id":43610872643766,"sku":"","price":112.0,"currency_code":"GBP","in_stock":false},{"title":"M","offer_id":43610872676534,"sku":"","price":112.0,"currency_code":"GBP","in_stock":false},{"title":"L","offer_id":43610872709302,"sku":"","price":112.0,"currency_code":"GBP","in_stock":false},{"title":"XL","offer_id":43610872742070,"sku":"","price":112.0,"currency_code":"GBP","in_stock":false},{"title":"XXL","offer_id":43610872774838,"sku":"","price":112.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0175\/6626\/9494\/files\/241104AZM_0903.jpg?v=1731521907"},{"product_id":"fruits-darmenie-black-t-shirt","title":"FRUITS D'ARMÉNIE BLACK T-SHIRT","description":"\u003cp style=\"margin-bottom: 12.0pt; background: white;\" class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: 10.5pt; font-family: Helvetica; mso-bidi-font-family: Arial; color: #212b36; letter-spacing: .45pt;\"\u003eCelebrate the rich heritage of Armenia with our Fruits D’Arménie T-shirt in black. Crafted in a premium pure cotton jersey, this relaxed fit t-shirt is designed for comfort and ease.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"margin-bottom: 12.0pt; background: white;\" class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: 10.5pt; font-family: Helvetica; mso-bidi-font-family: Arial; color: #212b36; letter-spacing: .45pt;\"\u003eAt the front, our signature Fruits D’Arménie Logo translating to “The Fruits of Armenia”\u003cspan data-olk-copy-source=\"MailCompose\"\u003e features a vintage-style print. W\u003c\/span\u003ehile the back showcased the graphic in big, at the heart of the design is the apricot, a fruit deeply associated with Armenian culture and identity.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"margin-bottom: 12.0pt; background: white;\" class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: 10.5pt; font-family: Helvetica; mso-bidi-font-family: Arial; color: #212b36; letter-spacing: .45pt;\"\u003eExtra features include our signature Red, Blue, Orange tab added to the side of the garment representing the national flag of Armenia.\u003c\/span\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; letter-spacing: .45pt;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"margin-bottom: 12.0pt; background: white;\" class=\"MsoNormal\"\u003e\u003cb\u003e\u003cspan style=\"font-size: 10.5pt; font-family: Helvetica; mso-bidi-font-family: Arial; color: #212b36; letter-spacing: .45pt;\"\u003eMaterial: \u003c\/span\u003e\u003c\/b\u003e\u003cspan style=\"font-size: 10.5pt; font-family: Helvetica; mso-bidi-font-family: Arial; color: #212b36; letter-spacing: .45pt;\"\u003e100% ORGANIC COTTON, COTON, COTONE\u003c\/span\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; letter-spacing: .45pt;\"\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Azat Mard","offers":[{"title":"S","offer_id":43611814461622,"sku":"","price":112.0,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":43611814494390,"sku":"","price":112.0,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":43611814527158,"sku":"","price":112.0,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":43611814559926,"sku":"","price":112.0,"currency_code":"GBP","in_stock":true},{"title":"XXL","offer_id":43611814592694,"sku":"","price":112.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0175\/6626\/9494\/files\/241104AZM_1103.jpg?v=1742136744"},{"product_id":"fruits-darmenie-white-t-shirt","title":"FRUITS D'ARMÉNIE WHITE T-SHIRT","description":"\u003cp class=\"MsoNormal\" style=\"margin-bottom: 12.0pt; background: white;\"\u003e\u003cspan style=\"font-size: 10.5pt; font-family: Helvetica; mso-bidi-font-family: Arial; color: #212b36; letter-spacing: .45pt;\"\u003eCelebrate the rich heritage of Armenia with our Fruits D’Arménie T-shirt in white. Crafted in a premium pure cotton jersey, this relaxed fit t-shirt is designed for comfort and ease. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 12.0pt; background: white;\"\u003e\u003cspan style=\"font-size: 10.5pt; font-family: Helvetica; mso-bidi-font-family: Arial; color: #212b36; letter-spacing: .45pt;\"\u003eAt the front, our signature Fruits D’Arménie Logo translating to “The Fruits of Armenia”\u003cspan data-olk-copy-source=\"MailCompose\"\u003e features a vintage-style print,\u003c\/span\u003e while the back showcased the graphic in big, at the heart of the design is the apricot, a fruit deeply associated with Armenian culture and identity.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 12.0pt; background: white;\"\u003e\u003cspan style=\"font-size: 10.5pt; font-family: Helvetica; mso-bidi-font-family: Arial; color: #212b36; letter-spacing: .45pt;\"\u003eExtra features include our signature Red, Blue, Orange tab added to the side of the garment representing the national flag of Armenia.\u003c\/span\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; letter-spacing: .45pt;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 12.0pt; background: white;\"\u003e\u003cb\u003e\u003cspan style=\"font-size: 10.5pt; font-family: Helvetica; mso-bidi-font-family: Arial; color: #212b36; letter-spacing: .45pt;\"\u003eMaterial: \u003c\/span\u003e\u003c\/b\u003e\u003cspan style=\"font-size: 10.5pt; font-family: Helvetica; mso-bidi-font-family: Arial; color: #212b36; letter-spacing: .45pt;\"\u003e100% ORGANIC COTTON, COTON, COTONE\u003c\/span\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; letter-spacing: .45pt;\"\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Azat Mard","offers":[{"title":"S","offer_id":43837978738870,"sku":"","price":112.0,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":43837978771638,"sku":"","price":112.0,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":43837978804406,"sku":"","price":112.0,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":43837978837174,"sku":"","price":112.0,"currency_code":"GBP","in_stock":true},{"title":"XXL","offer_id":43837978869942,"sku":"","price":112.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0175\/6626\/9494\/files\/241104AZM_1091.jpg?v=1778679439"},{"product_id":"green-tennis-cap","title":"GREEN TENNIS CLUB CAP","description":"\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-outline-level: 3; background: white;\"\u003e\u003cspan style=\"font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-theme-font: minor-latin;\"\u003eThe AZAT MARD Tennis Club Green Cap is crafted from 100% cotton for a soft, breathable feel. This unstructured cap features our signature Tennis Logo embroidered at the front and the Tennis Club Logo stitched at the back. Designed for the perfect fit, it comes with an adjustable fabric strap and a metal buckle, \u003cspan style=\"color: black; mso-color-alt: windowtext; letter-spacing: .45pt; background: white;\"\u003ewhile embroidered eyelets are present in the design for an increased airflow\u003c\/span\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-outline-level: 3; background: white;\"\u003e\u003cb\u003e\u003cspan style=\"font-size: 13.5pt; font-family: 'var(--font-heading-family)',serif; color: black; mso-color-alt: windowtext; letter-spacing: .45pt;\"\u003eMaterial:\u003c\/span\u003e\u003c\/b\u003e\u003cb\u003e\u003cspan style=\"font-size: 13.5pt; font-family: 'var(--font-heading-family)',serif; letter-spacing: .45pt;\"\u003e\u003c\/span\u003e\u003c\/b\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; color: black; mso-color-alt: windowtext; letter-spacing: .45pt;\"\u003e100% COTTON\u003c\/span\u003e\u003cspan style=\"font-family: 'MS Gothic'; mso-bidi-font-family: 'MS Gothic'; color: black; mso-color-alt: windowtext; letter-spacing: .45pt;\"\u003e，\u003c\/span\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; color: black; mso-color-alt: windowtext; letter-spacing: .45pt;\"\u003eCOTON\u003c\/span\u003e\u003cspan style=\"font-family: 'MS Gothic'; mso-bidi-font-family: 'MS Gothic'; color: black; mso-color-alt: windowtext; letter-spacing: .45pt;\"\u003e，\u003c\/span\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; color: black; mso-color-alt: windowtext; letter-spacing: .45pt;\"\u003eCOTONE\u003c\/span\u003e\u003c\/p\u003e","brand":"Azat Mard","offers":[{"title":"One size","offer_id":43611838611638,"sku":"","price":55.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0175\/6626\/9494\/files\/241104AZM_1470.jpg?v=1731532461"},{"product_id":"les-gens-pink-white-t-shirt","title":"LES GENS PINK\/WHITE T-SHIRT","description":"\u003cp data-mce-fragment=\"1\"\u003eOur \u003cstrong data-mce-fragment=\"1\"\u003eLES GENS D'ARMÉNIE \u003c\/strong\u003e(\u003cem data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003etranslation\u003c\/strong\u003e\u003c\/em\u003e) \"The People of Armenia\" short Pink\/White sleeve t-shirt is a slightly oversized fit and features this print both on the front and back of the t-shirt. Rib knit crewneck collar, along with extra details include signature flag stitched into the side of the garment to elevate design.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-size: 10.5pt; font-family: 'Helvetica Neue'; color: #212b36;\"\u003eMaterial:\u003c\/span\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003cstrong data-mce-fragment=\"1\"\u003e \u003c\/strong\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-size: 10.5pt; font-family: 'Helvetica Neue'; color: #212b36;\"\u003e100% ORGANIC COTTON, \u003c\/span\u003eCOTON, COTONE\u003c\/span\u003e\u003c\/p\u003e","brand":"Azat Mard","offers":[{"title":"S","offer_id":43611935342774,"sku":"","price":107.0,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":43611935375542,"sku":"","price":107.0,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":43611935408310,"sku":"","price":107.0,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":43611935441078,"sku":"","price":107.0,"currency_code":"GBP","in_stock":true},{"title":"XXL","offer_id":43611935473846,"sku":"","price":107.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0175\/6626\/9494\/files\/241104AZM_0499.jpg?v=1731534653"},{"product_id":"les-gens-rainy-day-quarter-zip","title":"LES GENS STONE\/GREEN QUARTER ZIP","description":"\u003cp style=\"mso-margin-bottom-alt: auto; background: white;\" class=\"MsoNormal\"\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; color: black; mso-color-alt: windowtext; letter-spacing: .45pt;\"\u003eOur \u003cb style=\"box-sizing: inherit;\"\u003eLES GENS D'ARMÉNIE \u003c\/b\u003e(\u003cb style=\"box-sizing: inherit;\"\u003e\u003ci style=\"box-sizing: inherit;\"\u003etranslation\u003c\/i\u003e\u003c\/b\u003e) \"The People of Armenia\" Stone\/Green quarter zip sweater features which features this print both on the front and back and is crafted in a lightweight brushed back jersey cotton for increased softness. Extra details include our new Armenian Wheel of Eternity shaped metal zip used on this sweater.\u003c\/span\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; letter-spacing: .45pt;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; background: white;\" class=\"MsoNormal\"\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; color: black; mso-color-alt: windowtext; letter-spacing: .45pt;\"\u003eAdditional details include our signature Armenian Flag stitched to the side along with a metal logo tab which is added on the hood of the garment to elevate design.\u003c\/span\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; letter-spacing: .45pt;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; background: white; box-sizing: inherit; color: rgba(18, 18, 18, 0.75); font-variant-ligatures: normal; font-variant-caps: normal; orphans: 2; text-align: start; widows: 2; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; word-spacing: 0px;\" class=\"MsoNormal\"\u003e\u003cb style=\"box-sizing: inherit;\"\u003e\u003cspan style=\"box-sizing: inherit;\"\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; color: black; mso-color-alt: windowtext; letter-spacing: .45pt;\"\u003eMaterial:\u003c\/span\u003e\u003c\/span\u003e\u003c\/b\u003e\u003cb\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; color: black; mso-color-alt: windowtext; letter-spacing: .45pt;\"\u003e \u003c\/span\u003e\u003c\/b\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; color: black; mso-color-alt: windowtext; letter-spacing: .45pt;\"\u003e100% COTTON, COTON, COTONE\u003c\/span\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; letter-spacing: .45pt;\"\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Azat Mard","offers":[{"title":"S","offer_id":43611961131190,"sku":"","price":165.0,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":43611961163958,"sku":"","price":165.0,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":43611961196726,"sku":"","price":165.0,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":43611961229494,"sku":"","price":165.0,"currency_code":"GBP","in_stock":true},{"title":"XXL","offer_id":43611961262262,"sku":"","price":165.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0175\/6626\/9494\/files\/40982638-9EB2-4D20-A741-199FF6E81EC7.png?v=1747320504"},{"product_id":"les-gens-rainy-day-t-shirt","title":"LES GENS STONE\/GREEN T-SHIRT","description":"\u003cp\u003e\u003cspan\u003eOur \u003cstrong data-mce-fragment=\"1\"\u003eLES GENS D'ARMÉNIE \u003c\/strong\u003e(\u003cstrong data-mce-fragment=\"1\"\u003e\u003ci\u003etranslation\u003c\/i\u003e\u003c\/strong\u003e) \"The People of Armenia\" Stone with Sage Green Les Gens short sleeve t-shirt is a slightly oversized fit and features this print both on the front and back of the t-shirt. Rib knit crewneck collar, along with extra details include signature flag stitched into the side of the garment to elevate design.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Helvetica Neue'; color: #212b36;\" data-mce-fragment=\"1\"\u003e\u003cspan\u003eMaterial:\u003c\/span\u003e\u003c\/span\u003e \u003c\/span\u003e\u003c\/strong\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Helvetica Neue'; color: #212b36;\" data-mce-fragment=\"1\"\u003e\u003cspan\u003e100% ORGANIC COTTON, \u003c\/span\u003eCOTON, COTONE\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Azat Mard","offers":[{"title":"S","offer_id":43611964899510,"sku":"","price":109.0,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":43611964932278,"sku":"","price":109.0,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":43611964965046,"sku":"","price":109.0,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":43611964997814,"sku":"","price":109.0,"currency_code":"GBP","in_stock":true},{"title":"XXL","offer_id":43611965030582,"sku":"","price":109.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0175\/6626\/9494\/files\/7296036F-C9B7-4A32-A7DC-40ADBF79D5B9.png?v=1747312289"},{"product_id":"taupe-mount-ararat-cap","title":"MOUNT ARARAT TAUPE TRUCKER CAP","description":"\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-outline-level: 3; background: white;\"\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman'; color: black; mso-color-alt: windowtext; letter-spacing: .45pt; mso-fareast-language: EN-GB;\"\u003eAZAT MARD Taupe Mount Ararat trucker cap is constructed to consider simplicity and ease of wear.  Composed of a cotton composition, holding 3D embroidered artwork inspired by the heritage of the brand. Mount Ararat is present on the front of the design with a silhouette of the Armenian flag behind. A material strap with metal adjustment has been added to enable to the perfect fit, while embroidered eyelets are present in the design for an increased airflow. \u003c\/span\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman'; letter-spacing: .45pt; mso-fareast-language: EN-GB;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-outline-level: 3; background: white;\"\u003e\u003cb\u003e\u003cspan style=\"font-size: 13.5pt; font-family: 'var(--font-heading-family)',serif; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Times New Roman'; color: black; mso-color-alt: windowtext; letter-spacing: .45pt; mso-fareast-language: EN-GB;\"\u003eMaterial:\u003c\/span\u003e\u003c\/b\u003e\u003cb\u003e\u003cspan style=\"font-size: 13.5pt; font-family: 'var(--font-heading-family)',serif; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Times New Roman'; letter-spacing: .45pt; mso-fareast-language: EN-GB;\"\u003e\u003c\/span\u003e\u003c\/b\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman'; color: black; mso-color-alt: windowtext; letter-spacing: .45pt; mso-fareast-language: EN-GB;\"\u003e100% COTTON\u003c\/span\u003e\u003cspan style=\"font-family: 'MS Gothic'; mso-bidi-font-family: 'MS Gothic'; color: black; mso-color-alt: windowtext; letter-spacing: .45pt; mso-fareast-language: EN-GB;\"\u003e，\u003c\/span\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman'; color: black; mso-color-alt: windowtext; letter-spacing: .45pt; mso-fareast-language: EN-GB;\"\u003eCOTON\u003c\/span\u003e\u003cspan style=\"font-family: 'MS Gothic'; mso-bidi-font-family: 'MS Gothic'; color: black; mso-color-alt: windowtext; letter-spacing: .45pt; mso-fareast-language: EN-GB;\"\u003e，\u003c\/span\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman'; color: black; mso-color-alt: windowtext; letter-spacing: .45pt; mso-fareast-language: EN-GB;\"\u003eCOTONE\u003c\/span\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman'; letter-spacing: .45pt; mso-fareast-language: EN-GB;\"\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Azat Mard","offers":[{"title":"One size","offer_id":43611977023670,"sku":"","price":55.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0175\/6626\/9494\/files\/210507_AZM_0846_2.jpg?v=1737135759"},{"product_id":"white-tennis-club-cap","title":"WHITE TENNIS CLUB CAP","description":"\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-outline-level: 3; background: white;\"\u003e\u003cspan style=\"font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-theme-font: minor-latin;\"\u003eThe AZAT MARD Tennis Club White Cap is crafted from 100% cotton for a soft, breathable feel. This unstructured cap features our signature Tennis Logo embroidered at the front and the Tennis Club Logo stitched at the back. Designed for the perfect fit, it comes with an adjustable fabric strap and a metal buckle, \u003cspan style=\"color: black; mso-color-alt: windowtext; letter-spacing: .45pt; background: white;\"\u003ewhile embroidered eyelets are present in the design for an increased airflow\u003c\/span\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-outline-level: 3; background: white;\"\u003e\u003cb\u003e\u003cspan style=\"font-size: 13.5pt; font-family: 'var(--font-heading-family)',serif; color: black; mso-color-alt: windowtext; letter-spacing: .45pt;\"\u003eMaterial:\u003c\/span\u003e\u003c\/b\u003e\u003cb\u003e\u003cspan style=\"font-size: 13.5pt; font-family: 'var(--font-heading-family)',serif; letter-spacing: .45pt;\"\u003e\u003c\/span\u003e\u003c\/b\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; color: black; mso-color-alt: windowtext; letter-spacing: .45pt;\"\u003e100% COTTON\u003c\/span\u003e\u003cspan style=\"font-family: 'MS Gothic'; mso-bidi-font-family: 'MS Gothic'; color: black; mso-color-alt: windowtext; letter-spacing: .45pt;\"\u003e，\u003c\/span\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; color: black; mso-color-alt: windowtext; letter-spacing: .45pt;\"\u003eCOTON\u003c\/span\u003e\u003cspan style=\"font-family: 'MS Gothic'; mso-bidi-font-family: 'MS Gothic'; color: black; mso-color-alt: windowtext; letter-spacing: .45pt;\"\u003e，\u003c\/span\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; color: black; mso-color-alt: windowtext; letter-spacing: .45pt;\"\u003eCOTONE\u003c\/span\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; letter-spacing: .45pt;\"\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Azat Mard","offers":[{"title":"One size","offer_id":43611979153590,"sku":"","price":55.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0175\/6626\/9494\/files\/241104AZM_1476.jpg?v=1731536293"},{"product_id":"les-gens-black-pink-t-shirt","title":"LES GENS BLACK\/PINK T-SHIRT","description":"\u003cp data-mce-fragment=\"1\"\u003eOur \u003cstrong data-mce-fragment=\"1\"\u003eLES GENS D'ARMÉNIE \u003c\/strong\u003e(\u003cem data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003etranslation\u003c\/strong\u003e\u003c\/em\u003e) \"The People of Armenia\" short black sleeve t-shirt is a slightly oversized fit and features this print both on the front and back of the t-shirt in pink. Rib knit crewneck collar, along with extra details include signature flag stitched into the side of the garment to elevate design.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-size: 10.5pt; font-family: 'Helvetica Neue'; color: #212b36;\"\u003eMaterial:\u003c\/span\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003cstrong data-mce-fragment=\"1\"\u003e \u003c\/strong\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-size: 10.5pt; font-family: 'Helvetica Neue'; color: #212b36;\"\u003e100% ORGANIC COTTON, \u003c\/span\u003eCOTON, COTONE\u003c\/span\u003e\u003c\/p\u003e","brand":"Azat Mard","offers":[{"title":"S","offer_id":43614330388662,"sku":"","price":109.0,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":43614330421430,"sku":"","price":109.0,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":43614330454198,"sku":"","price":109.0,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":43614330486966,"sku":"","price":109.0,"currency_code":"GBP","in_stock":true},{"title":"XXL","offer_id":43614330519734,"sku":"","price":109.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0175\/6626\/9494\/files\/240413_AZM_0985.jpg?v=1731599675"},{"product_id":"les-gens-stone-hoodie","title":"LES GENS STONE\/GREEN HOODIE","description":"\u003cp class=\"MsoNormal\"\u003eOur\u003cspan\u003e \u003c\/span\u003e\u003cb\u003eLES GENS D'ARMÉNIE \u003c\/b\u003e(\u003cb\u003e\u003ci\u003etranslation\u003c\/i\u003e\u003c\/b\u003e) \"The People of Armenia\" Stone\/Green hoodie is crafted in a lightweight brushed back jersey cotton for increased softness. The shape of the hoodie is slightly oversized which features this print both on the front and back. \u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eAdditional details include our signature Armenian Flag stitched to the side along with a metal logo tab which is added on the hood of the garment to elevate design.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cb\u003e\u003cu\u003eMaterial:\u003c\/u\u003e \u003c\/b\u003e100% COTTON, COTON, COTONE\u003c\/p\u003e","brand":"Azat Mard","offers":[{"title":"S","offer_id":43635375112374,"sku":"","price":169.0,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":43635375145142,"sku":"","price":169.0,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":43635375177910,"sku":"","price":169.0,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":43635375210678,"sku":"","price":169.0,"currency_code":"GBP","in_stock":true},{"title":"XXL","offer_id":43635375243446,"sku":"","price":169.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0175\/6626\/9494\/files\/241104AZM_0521_a8344ea3-1a72-4fc0-b482-80fd777d2153.jpg?v=1732458476"},{"product_id":"forget-me-nots-midnight-plum-t-shirt","title":"FORGET ME NOT MIDNIGHT PLUM T-SHIRT","description":"\u003cp class=\"MsoNormal\" style=\"mso-margin-bottom-alt: auto; background: white;\"\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Times New Roman'; letter-spacing: .45pt; mso-fareast-language: EN-GB;\"\u003eOur \u003cb\u003eFORGET ME NOT \u003c\/b\u003eMidnight Plum \u003c\/span\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman'; color: black; mso-color-alt: windowtext; letter-spacing: .45pt; background: white; mso-fareast-language: EN-GB;\"\u003eshort sleeve t-shirt is a slightly oversized fit and \u003c\/span\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Times New Roman'; letter-spacing: .45pt; mso-fareast-language: EN-GB;\"\u003efeatures at the front the date 1915 - a tribute to the resilience, remembrance, and the 1.5 million lives lost in the Armenian Genocide of 1915.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; background: white;\"\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Times New Roman'; color: black; mso-color-alt: windowtext; letter-spacing: .45pt; mso-fareast-language: EN-GB;\"\u003eAt the back, our adaptation of the Forget-Me-Not Flowers graphic, which holds a deep meaning for Armenians worldwide, symbolising memory, unity and hope. \u003c\/span\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Times New Roman'; letter-spacing: .45pt; mso-fareast-language: EN-GB;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman'; color: black; mso-color-alt: windowtext; letter-spacing: .45pt; background: white; mso-fareast-language: EN-GB;\"\u003eRib knit crewneck collar\u003c\/span\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Times New Roman'; letter-spacing: .45pt; mso-fareast-language: EN-GB;\"\u003e and additional details include our signature Armenian Flag stitched to the side\u003c\/span\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman'; color: black; mso-color-alt: windowtext; letter-spacing: .45pt; background: white; mso-fareast-language: EN-GB;\"\u003e of the garment to elevate design.\u003c\/span\u003e\u003cspan style=\"font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: EN-GB;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; background: white;\"\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Times New Roman'; color: black; mso-color-alt: windowtext; letter-spacing: .45pt; mso-fareast-language: EN-GB;\"\u003eThrough thoughtful colourways and design this collection honours the past while bringing awareness to the diaspora and the enduring strength of the people across the world.\u003c\/span\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Times New Roman'; letter-spacing: .45pt; mso-fareast-language: EN-GB;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; background: white;\"\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Times New Roman'; color: black; mso-color-alt: windowtext; letter-spacing: .45pt; mso-fareast-language: EN-GB;\"\u003eWe will be donating a percentage of each sale towards our chosen charity in Armenia.\u003c\/span\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Times New Roman'; letter-spacing: .45pt; mso-fareast-language: EN-GB;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; background: white;\"\u003e\u003cb\u003e\u003cu\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Times New Roman'; color: black; mso-color-alt: windowtext; letter-spacing: .45pt; mso-fareast-language: EN-GB;\"\u003eMaterial:\u003c\/span\u003e\u003c\/u\u003e\u003c\/b\u003e\u003cb\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Times New Roman'; color: black; mso-color-alt: windowtext; letter-spacing: .45pt; mso-fareast-language: EN-GB;\"\u003e \u003c\/span\u003e\u003c\/b\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Times New Roman'; color: black; mso-color-alt: windowtext; letter-spacing: .45pt; mso-fareast-language: EN-GB;\"\u003e100% COTTON, COTON, COTONE\u003c\/span\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Times New Roman'; letter-spacing: .45pt; mso-fareast-language: EN-GB;\"\u003e\u003c\/span\u003e\u003cb\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Times New Roman'; color: black; mso-color-alt: windowtext; letter-spacing: .45pt; mso-fareast-language: EN-GB;\"\u003e\u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e","brand":"Azat Mard","offers":[{"title":"S","offer_id":43663660908726,"sku":"","price":112.0,"currency_code":"GBP","in_stock":false},{"title":"M","offer_id":43663660941494,"sku":"","price":112.0,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":43663660974262,"sku":"","price":112.0,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":43663661007030,"sku":"","price":112.0,"currency_code":"GBP","in_stock":true},{"title":"XXL","offer_id":43663661039798,"sku":"","price":112.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0175\/6626\/9494\/files\/241104AZM_07441.jpg?v=1755626000"},{"product_id":"forget-me-not-midnight-plum-hoodie","title":"FORGET ME NOT MIDNIGHT PLUM HOODIE","description":"\u003cp class=\"MsoNormal\" style=\"mso-margin-bottom-alt: auto; background: white;\"\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Times New Roman'; color: black; mso-color-alt: windowtext; letter-spacing: .45pt; mso-fareast-language: EN-GB;\"\u003eOur \u003cb\u003eFORGET ME NOT Midnight \u003c\/b\u003ePlum Hoodie\u003cb\u003e, \u003c\/b\u003eis crafted in a lightweight brushed back jersey cotton for increased softness. The shape of the hoodie is slightly oversized which features at the front the date 1915 - a tribute to the resilience, remembrance, and the 1.5 million lives lost in the Armenian Genocide of 1915.\u003c\/span\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Times New Roman'; letter-spacing: .45pt; mso-fareast-language: EN-GB;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; background: white;\"\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Times New Roman'; color: black; mso-color-alt: windowtext; letter-spacing: .45pt; mso-fareast-language: EN-GB;\"\u003eAt the back, our adaptation of the Forget-Me-Not Flowers graphic, which holds a deep meaning for Armenians worldwide, symbolising memory, unity and hope. \u003c\/span\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Times New Roman'; letter-spacing: .45pt; mso-fareast-language: EN-GB;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; background: white;\"\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Times New Roman'; color: black; mso-color-alt: windowtext; letter-spacing: .45pt; mso-fareast-language: EN-GB;\"\u003eAdditional details include our signature Armenian Flag stitched to the side along with a metal logo tab which is added on the hood of the garment to elevate design.\u003c\/span\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Times New Roman'; letter-spacing: .45pt; mso-fareast-language: EN-GB;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; background: white;\"\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Times New Roman'; color: black; mso-color-alt: windowtext; letter-spacing: .45pt; mso-fareast-language: EN-GB;\"\u003eThrough thoughtful colourways and design this collection honours the past while bringing awareness to the diaspora and the enduring strength of the people across the world.\u003c\/span\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Times New Roman'; letter-spacing: .45pt; mso-fareast-language: EN-GB;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; background: white;\"\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Times New Roman'; color: black; mso-color-alt: windowtext; letter-spacing: .45pt; mso-fareast-language: EN-GB;\"\u003eWe will be donating a percentage of each sale towards our chosen charity in Armenia.\u003c\/span\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Times New Roman'; letter-spacing: .45pt; mso-fareast-language: EN-GB;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; background: white;\"\u003e\u003cb\u003e\u003cu\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Times New Roman'; color: black; mso-color-alt: windowtext; letter-spacing: .45pt; mso-fareast-language: EN-GB;\"\u003eMaterial:\u003c\/span\u003e\u003c\/u\u003e\u003c\/b\u003e\u003cb\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Times New Roman'; color: black; mso-color-alt: windowtext; letter-spacing: .45pt; mso-fareast-language: EN-GB;\"\u003e \u003c\/span\u003e\u003c\/b\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Times New Roman'; color: black; mso-color-alt: windowtext; letter-spacing: .45pt; mso-fareast-language: EN-GB;\"\u003e100% COTTON, COTON, COTONE\u003c\/span\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Times New Roman'; letter-spacing: .45pt; mso-fareast-language: EN-GB;\"\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Azat Mard","offers":[{"title":"S","offer_id":43663664316598,"sku":"","price":167.0,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":43663664349366,"sku":"","price":167.0,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":43663664382134,"sku":"","price":167.0,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":43663664414902,"sku":"","price":167.0,"currency_code":"GBP","in_stock":true},{"title":"XXL","offer_id":43663664447670,"sku":"","price":167.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0175\/6626\/9494\/files\/241104AZM_0752.jpg?v=1733849726"},{"product_id":"anahit-queen-of-heaven-limited-edition-t-shirt","title":"GODDESS ANAHIT LIMITED EDITION T-SHIRT","description":"\u003cp class=\"MsoNormal\"\u003eIntroducing our Special Edition Goddess Anahit Graphic T-shirt, a powerful blend of history, art and cultural pride. Created in collaboration with the British Museum and Keron Foundation, this unique piece pays homage to Armenia’s rich heritage.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eThe t-shirt is crafted in a premium pure cotton jersey, with the graphic of the head of goddess Anahit printed at the front chest, an emblem of wisdom and fertility in Armenian Culture. The back graphic features the Goddess Anahit’s head against the majestic background of Mount Ararat, a national symbol of Armenia. Extra details include the Armenia Flag stitched at the side of the t-shirt, adding a final touch of national pride.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eTogether we honour the past and shape the future.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 12.0pt; background: white;\"\u003e\u003cb\u003e\u003cspan style=\"font-size: 10.5pt; font-family: Helvetica; mso-bidi-font-family: Arial; color: #212b36; letter-spacing: .45pt;\"\u003eMATERIAL: \u003c\/span\u003e\u003c\/b\u003e\u003cspan style=\"font-size: 10.5pt; font-family: Helvetica; mso-bidi-font-family: Arial; color: #212b36; letter-spacing: .45pt;\"\u003e100% ORGANIC COTTON, COTON, COTONE\u003c\/span\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; letter-spacing: .45pt;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 12.0pt; background: white;\"\u003e \u003c\/p\u003e","brand":"Azat Mard","offers":[{"title":"S","offer_id":43847584972982,"sku":"ANAHIT-1","price":112.0,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":43847585005750,"sku":"ANAHIT-2","price":112.0,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":43847585038518,"sku":"ANAHIT-3","price":112.0,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":43847585071286,"sku":"ANAHIT-4","price":112.0,"currency_code":"GBP","in_stock":true},{"title":"XXL","offer_id":43847585104054,"sku":"ANAHIT-5","price":112.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0175\/6626\/9494\/files\/250416_AZM_0732.jpg?v=1778678560"},{"product_id":"black-balian-armenian-ceramics-t-shirt","title":"BLACK BALIAN ARMENIAN CERAMICS T-SHIRT","description":"\u003cp\u003eCreated in collaboration with the Balian Family, this special edition T-shirt celebrates one of the most influential names in Armenian ceramic artistry. Inspired by over a century of craftsmanship, the collaboration honours the family's enduring legacy and contribution to preserving Armenian heritage through art.\u003c\/p\u003e\n\u003cp\u003eThe front features the iconic Balian logo on the left chest, accompanied by bespoke AZAT MARD typography. The back showcases a graphic of the 1982 wall mural created by the legendary Marie Balian, reimagined exclusively for this collaboration.\u003c\/p\u003e\n\u003cp\u003eCrafted from premium organic cotton in a relaxed fit, the garment is finished with the signature AZAT MARD Armenian flag tab, woven discreetly into the side seam as a symbol of heritage, identity and craftsmanship.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProduct Care\u003c\/strong\u003e\u003cbr\u003eWash inside out.\u003cbr\u003eLine dry in the shade (indoors).\u003cbr\u003eCool iron on reverse.\u003cbr\u003eDo not rub isolated stains.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTo preserve the quality of the printed artwork, avoid harsh chemicals and excessive heat. Handle with care for long-lasting wear.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Azat Mard","offers":[{"title":"S","offer_id":43933772480694,"sku":"","price":118.0,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":43933772513462,"sku":"","price":118.0,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":43933772546230,"sku":"","price":118.0,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":43933772578998,"sku":"","price":118.0,"currency_code":"GBP","in_stock":true},{"title":"XXL","offer_id":43933772611766,"sku":"","price":118.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0175\/6626\/9494\/files\/260508_AZM_0781.jpg?v=1779206350"}],"url":"https:\/\/azatmardofficial.com\/en-am\/collections\/womens.oembed","provider":"AZAT MARD","version":"1.0","type":"link"}