{"title":"AZAT MARD KHACHKAR COLLECTION","description":"\u003cp\u003eInspired by the Armenian Khachkar, this collection pays tribute to one of Armenia’s most powerful cultural symbols. A special edition AZAT MARD Khachkar has been created as the foundation of the collection—honouring the intricate stone carvings that have stood across Armenia for centuries.\u003c\/p\u003e","products":[{"product_id":"armenian-khachkar-black-cap","title":"ARMENIAN KHACHKAR BLACK CAP","description":"\u003cp\u003eIntroducing The AZAT MARD Armenian Khachkar Black Cap\u003c\/p\u003e\n\u003cp\u003eThe AZAT MARD Armenian Khachkar Cap is inspired by Armenian heritage and the enduring symbol of the Khachkar (Armenian Cross)— representing faith, protection, identity, and freedom.\u003c\/p\u003e\n\u003cp\u003eCrafted from premium cotton, the cap features bold 3D light grey embroidered artwork, including our AZAT MARD Khachkar emblem and signature detailing. Designed for everyday wear, it includes embroidered eyelets for breathability and an adjustable strap with fastening for a comfortable, custom fit.\u003c\/p\u003e\n\u003cp\u003eA timeless statement piece rooted in culture and resilience.\u003c\/p\u003e","brand":"Azat Mard","offers":[{"title":"Default Title","offer_id":45073546870966,"sku":null,"price":55.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0175\/6626\/9494\/files\/7604A9D9-7C3A-46EA-BF7F-F46CFEEBB9AF.jpg?v=1770979215"},{"product_id":"armenian-khachkar-grey-cap","title":"ARMENIAN KHACHKAR GREY CAP","description":"\u003cp\u003eIntroducing The AZAT MARD Armenian Khachkar Grey Cap\u003c\/p\u003e\n\u003cp\u003eThe AZAT MARD Armenian Khachkar Cap is inspired by Armenian heritage and the enduring symbol of the Khachkar (Armenian Cross)— representing faith, protection, identity, and freedom.\u003c\/p\u003e\n\u003cp\u003eCrafted from premium cotton, the cap features bold 3D white embroidered artwork, including our AZAT MARD Khachkar emblem and signature detailing. Designed for everyday wear, it includes embroidered eyelets for breathability and an adjustable strap with fastening for a comfortable, custom fit.\u003c\/p\u003e\n\u003cp\u003eA timeless statement piece rooted in culture and resilience.\u003c\/p\u003e\n\u003cp\u003ePlease Note- Product Colour May differ due to lighting. \u003c\/p\u003e","brand":"Azat Mard","offers":[{"title":"Default Title","offer_id":44902839648438,"sku":null,"price":55.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0175\/6626\/9494\/files\/0428AF4A-DD2A-474E-9958-F3B312BC0CB4.jpg?v=1770979378"},{"product_id":"armenian-khachkar-black-t-shirt","title":"ARMENIAN KHACHKAR BLACK T-SHIRT","description":"\u003cp data-start=\"97\" data-end=\"488\"\u003e\u003cstrong\u003e \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"97\" data-end=\"488\"\u003eInspired by the Armenian Khachkar, this special edition t-shirt honours one of Armenia’s most powerful cultural symbols. Traditionally carved in stone as memorials of faith and identity, the Khachkar is reinterpreted through contemporary AZAT MARD design — a tribute to Armenian heritage past, present, and future, carrying the spirit of AZAT MARD and its ethos of Eternal Freedom.\u003c\/p\u003e\n\u003cp data-start=\"490\" data-end=\"703\"\u003eThe front features a white embroidered chest logo in the special edition AZAT MARD Khachkar font, incorporating three Khachkars from the collection’s design, finished with the slogan “Eternal Freedom.”\u003c\/p\u003e\n\u003cp data-start=\"705\" data-end=\"939\"\u003eThe back features a graphic print of the AZAT MARD Khachkar, hand-drawn exclusively for this collection, accompanied by Khachkar AZAT MARD typography and the signature “Armenian Khachkar,” showcasing our heritage globally.\u003c\/p\u003e\n\u003cp data-start=\"941\" data-end=\"1135\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eThe back neck is finished with the AZAT MARD Impact leather logo, alongside our signature Armenian flag stitch woven discreetly into the side seam as a mark of heritage and identity.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eProduct Care:\u003c\/p\u003e\n\u003cp\u003eWash inside out\u003c\/p\u003e\n\u003cp\u003eLine dry in the shade (indoors)\u003c\/p\u003e\n\u003cp\u003eCool iron on reverse\u003c\/p\u003e\n\u003cp\u003eDo not rub isolated stains\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDue to the heavy graphic of this garment, avoid harsh chemicals, heat and handle with care.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eProduct Style Code:\u003c\/p\u003e\n\u003cp data-start=\"777\" data-end=\"835\"\u003e \u003c\/p\u003e","brand":"Azat Mard","offers":[{"title":"S","offer_id":44952667160758,"sku":null,"price":115.0,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":44952667193526,"sku":null,"price":115.0,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":44952667226294,"sku":null,"price":115.0,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":44952667259062,"sku":null,"price":115.0,"currency_code":"GBP","in_stock":true},{"title":"XXL","offer_id":44952667291830,"sku":null,"price":115.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0175\/6626\/9494\/files\/251202_AZM_0825.jpg?v=1773160857"},{"product_id":"armenian-khachkar-black-t-shirt-copy","title":"ARMENIAN KHACHKAR WHITE T-SHIRT","description":"\u003cp data-end=\"488\" data-start=\"97\"\u003e\u003cstrong\u003e \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"488\" data-start=\"97\"\u003eInspired by the Armenian Khachkar, this special edition t-shirt honours one of Armenia’s most powerful cultural symbols. Traditionally carved in stone as memorials of faith and identity, the Khachkar is reinterpreted through contemporary AZAT MARD design — a tribute to Armenian heritage past, present, and future, carrying the spirit of AZAT MARD and its ethos of Eternal Freedom.\u003c\/p\u003e\n\u003cp data-end=\"703\" data-start=\"490\"\u003eThe front features a black embroidered chest logo in the special edition AZAT MARD Khachkar font, incorporating three Khachkars from the collection’s design, finished with the slogan “Eternal Freedom.”\u003c\/p\u003e\n\u003cp data-end=\"939\" data-start=\"705\"\u003eThe back features a graphic print of the AZAT MARD Khachkar, hand-drawn exclusively for this collection, accompanied by Khachkar AZAT MARD typography and the signature “Armenian Khachkar,” showcasing our heritage globally.\u003c\/p\u003e\n\u003cp data-is-only-node=\"\" data-is-last-node=\"\" data-end=\"1135\" data-start=\"941\"\u003eThe back neck is finished with the AZAT MARD Impact leather logo, alongside our signature Armenian flag stitch woven discreetly into the side seam as a mark of heritage and identity.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eProduct Care:\u003c\/p\u003e\n\u003cp\u003eWash inside out\u003c\/p\u003e\n\u003cp\u003eLine dry in the shade (indoors)\u003c\/p\u003e\n\u003cp\u003eCool iron on reverse\u003c\/p\u003e\n\u003cp\u003eDo not rub isolated stains\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDue to the heavy graphic of this garment, avoid harsh chemicals, heat and handle with care.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eProduct Style Code:\u003c\/p\u003e\n\u003cp data-end=\"835\" data-start=\"777\"\u003e \u003c\/p\u003e","brand":"Azat Mard","offers":[{"title":"S","offer_id":44952676303030,"sku":null,"price":115.0,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":44952676335798,"sku":null,"price":115.0,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":44952676368566,"sku":null,"price":115.0,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":44952676401334,"sku":null,"price":115.0,"currency_code":"GBP","in_stock":true},{"title":"XXL","offer_id":44952676434102,"sku":null,"price":115.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0175\/6626\/9494\/files\/KHACHKAR_WHITE_EDIT_1_ee01bcee-c6d3-4ea8-a20f-287d2527e168.jpg?v=1772711939"},{"product_id":"special-edition-armenian-khachkar-washed-grey","title":"SPECIAL EDITION ARMENIAN KHACHKAR WASHED GREY T-SHIRT","description":"\u003cp data-start=\"195\" data-end=\"586\"\u003eThis special edition piece of the Armenian Azat Mard Collection features embroidered patch detailing, elevating the collection through textured craftsmanship and tonal depth. \u003c\/p\u003e\n\u003cp data-start=\"195\" data-end=\"586\"\u003e — a tribute to Armenian heritage past, present, and future, carrying the spirit of AZAT MARD and its ethos of Eternal Freedom.\u003c\/p\u003e\n\u003cp data-start=\"771\" data-end=\"981\"\u003eThe front features a white embroidered chest logo in the special edition AZAT MARD Khachkar font, incorporating three Khachkars from the collection’s design and finished with our ethos slogan “Eternal Freedom.”\u003c\/p\u003e\n\u003cp data-start=\"993\" data-end=\"1317\"\u003eThe back showcases a large embroidered patch artwork of the AZAT MARD Armenian Khachkar, paired with tonal AZAT MARD Khachkar typography across the shoulders. The raised embroidery adds depth to the hand-drawn Khachkar design, highlighting the intricate detailing inspired by traditional Armenian stone carvings.\u003c\/p\u003e\n\u003cp data-start=\"993\" data-end=\"1317\"\u003e \u003c\/p\u003e\n\u003cp\u003eProduct Care:\u003c\/p\u003e\n\u003cp\u003eWash inside out\u003c\/p\u003e\n\u003cp\u003eLine dry in the shade (indoors)\u003c\/p\u003e\n\u003cp\u003eCool iron on reverse\u003c\/p\u003e\n\u003cp\u003eDo not rub isolated stains\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDue to the washed nature of this garment, slight variations in colour and tone may occur between pieces. Avoid harsh chemicals and handle with care.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eProduct Style Code:\u003c\/p\u003e\n\u003cp data-end=\"835\" data-start=\"777\"\u003e \u003c\/p\u003e","brand":"Azat Mard","offers":[{"title":"S","offer_id":44952684200118,"sku":null,"price":117.0,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":44952684232886,"sku":null,"price":117.0,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":44952684265654,"sku":null,"price":117.0,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":44952684298422,"sku":null,"price":117.0,"currency_code":"GBP","in_stock":true},{"title":"XXL","offer_id":44952684331190,"sku":null,"price":117.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0175\/6626\/9494\/files\/KhachkarWashedGrey.jpg?v=1773058564"}],"url":"https:\/\/azatmardofficial.com\/en-am\/collections\/armenian-azat-mard-khachkar.oembed","provider":"Azat Mard","version":"1.0","type":"link"}