{"title":"BEST SELLERS","description":"","products":[{"product_id":"mount-ararat-trucker-cap","title":"MOUNT ARARAT BLACK TRUCKER CAP","description":"\u003cp\u003eAZAT MARD Black Mount Ararat trucker cap is constructed to consider simplicity and ease of wear.  Composed of a cotton composition, holding 3D embroidered art work inspired by the heritage of the brand. Mount Ararat is present on the front of the design with a silhouette of the Armenian flag behind. A material strap with metal adjustment has been added to enable to the perfect fit, while embroidered eyelets are present in the design for an increased airflow. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMaterial:\u003c\/strong\u003e 100% COTTON，COTON，COTONE\u003c\/p\u003e","brand":"AZAT","offers":[{"title":"ONE SIZE","offer_id":30263937597494,"sku":"MW190605","price":55.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0175\/6626\/9494\/products\/210507_AZM_0846.jpg?v=1622709946"},{"product_id":"azat-mard-impact-bomber-jacket","title":"AZAT MARD IMPACT BOMBER JACKET","description":"\u003cp\u003e\u003cspan lang=\"EN-GB\" class=\"TextRun SCXP168418492 BCX0\" data-contrast=\"none\" data-usefontface=\"true\" data-scheme-color=\"@000000,13,\"\u003e\u003cspan class=\"NormalTextRun SCXP168418492 BCX0\"\u003eAZAT MARD IMPACT BLACK BOMBER JACKET, A\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cspan lang=\"EN-GB\" class=\"TextRun SCXP168418492 BCX0\" data-contrast=\"none\" data-usefontface=\"true\" data-scheme-color=\"@000000,13,\"\u003e\u003cspan class=\"NormalTextRun SCXP168418492 BCX0\"\u003efresh bomber jacket that comes with front welt pockets with zips, ribbed\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cspan lang=\"EN-GB\" class=\"TextRun SCXP168418492 BCX0\" data-contrast=\"none\" data-usefontface=\"true\" data-scheme-color=\"@000000,13,\"\u003e\u003cspan class=\"NormalTextRun SCXP168418492 BCX0\"\u003ecuffs and front welt pockets with zips.\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP SCXP168418492 BCX0\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMaterial:\u003c\/strong\u003e 100% POLYESTER, POLIESTER, POLIESTERE\u003c\/p\u003e","brand":"Azat Mard","offers":[{"title":"S","offer_id":32855027154998,"sku":"MW20A130","price":195.0,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":32855027187766,"sku":"MW20A130","price":195.0,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":32855027220534,"sku":"MW20A130","price":195.0,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":32855027253302,"sku":"MW20A130","price":195.0,"currency_code":"GBP","in_stock":true},{"title":"XXL","offer_id":32855027286070,"sku":"MW20A130","price":195.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0175\/6626\/9494\/products\/Picture1.png?v=1664541315"},{"product_id":"azat-mard-yerevan-sunset-cap","title":"AZAT MARD YEREVAN SUNSET CAP","description":"\u003cp data-mce-fragment=\"1\"\u003eAZAT MARD Black YEREVAN SUNSET trucker cap is constructed to consider simplicity and ease of wear. 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Additional features include the symbol of Artsakh, representing Freedom.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eA material strap with metal adjustment has been added to enable to the perfect fit, while embroidered eyelets are present in the design for an increased airflow. \u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong\u003eMaterial:\u003c\/strong\u003e 100% cotton，coton，cotone\u003c\/p\u003e","brand":"Azat Mard","offers":[{"title":"ONE SIZE","offer_id":39768971903158,"sku":"JF0213","price":55.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0175\/6626\/9494\/files\/Screenshot2023-10-17at11.58.53am.png?v=1772716020"},{"product_id":"crest-t-shirt","title":"BLACK CREST T-SHIRT","description":"\u003cp style=\"margin: 0cm 0cm 12.0pt 0cm;\"\u003e\u003cspan style=\"font-size: 10.5pt; font-family: Helvetica; color: #212b36;\"\u003eThe AZAT MARD black Crest T-shirt is crafted in a pure cotton jersey. 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Rib knit crewneck collar, along with extra details include signature flag stitched into the side of the garment to elevate design.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eMaterial:\u003c\/span\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003cstrong data-mce-fragment=\"1\"\u003e \u003c\/strong\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e100% ORGANIC COTTON, \u003c\/span\u003eCOTON, COTONE\u003c\/span\u003e\u003cstrong data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e \u003c\/p\u003e","brand":"Azat Mard","offers":[{"title":"S","offer_id":41835650777270,"sku":"FW22037-BLACK","price":109.0,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":41835650810038,"sku":"FW22037-BLACK-2","price":109.0,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":41835650842806,"sku":"FW22037-BLACK-3","price":109.0,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":41835650875574,"sku":"FW22037-BLACK-4","price":109.0,"currency_code":"GBP","in_stock":true},{"title":"XXL","offer_id":41835650908342,"sku":"FW22037-BLACK-5","price":109.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0175\/6626\/9494\/files\/240413_AZM_0308.jpg?v=1770738824"},{"product_id":"les-gens-black-zipper-hoodie","title":"LES GENS BLACK\/WHITE ZIPPER HOODIE","description":"\u003cp style=\"margin: 0cm 0cm 12.0pt 0cm;\"\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Helvetica Neue'; color: #212b36;\"\u003eOur latest graphic design \u003cstrong data-mce-fragment=\"1\"\u003e\u003cspan style=\"font-family: 'Helvetica Neue';\"\u003eLES GENS D'ARMÉNIE \u003c\/span\u003e\u003c\/strong\u003e(\u003cstrong data-mce-fragment=\"1\"\u003e\u003ci\u003e\u003cspan style=\"font-family: 'Helvetica Neue';\"\u003etranslation\u003c\/span\u003e\u003c\/i\u003e\u003c\/strong\u003e) \"The People of Armenia\" Black Double Zipped hoodie is crafted in a lightweight brushed back jersey cotton for increased softness. The shape of the hoodie is slightly oversized which features this print both on the front and back. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"font-variant-ligatures: normal; font-variant-caps: normal; orphans: 2; text-align: start; widows: 2; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; word-spacing: 0px; margin: 0cm 0cm 12.0pt 0cm;\"\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Helvetica Neue'; color: #212b36;\"\u003eAdditional details include 3 stitch circles red, blue, orange to represent the Armenian national flag on the back placed on the rear of the collar along with a metal logo tab which is added on the hood of the garment to elevate design.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\" style=\"font-variant-ligatures: normal; font-variant-caps: normal; orphans: 2; text-align: start; widows: 2; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; word-spacing: 0px; margin: 0cm 0cm 12.0pt 0cm;\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Helvetica Neue'; color: #212b36;\"\u003eMaterial:\u003c\/span\u003e\u003c\/strong\u003e\u003cstrong data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-size: 10.5pt; font-family: 'Helvetica Neue'; color: #212b36;\"\u003e \u003c\/span\u003e\u003c\/strong\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-size: 10.5pt; font-family: 'Helvetica Neue'; color: #212b36;\"\u003e100% COTTON, COTON, COTONE\u003c\/span\u003e\u003c\/span\u003e\u003cstrong data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-size: 10.5pt; font-family: 'Helvetica Neue'; color: #212b36;\"\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"Azat Mard","offers":[{"title":"S","offer_id":42178625142966,"sku":"SS23070","price":187.0,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":42178625175734,"sku":"SS23070","price":187.0,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":42178625208502,"sku":"SS23070","price":187.0,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":42178625241270,"sku":"SS23070","price":187.0,"currency_code":"GBP","in_stock":true},{"title":"XXL","offer_id":42178625274038,"sku":"SS23070","price":187.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0175\/6626\/9494\/files\/240413_AZM_0350_78673140-f7cd-4900-b26a-143ddd57b4e4.jpg?v=1715606084"},{"product_id":"les-gens-black-joggers","title":"LES GENS BLACK CUFFED JOGGERS","description":"\u003cp style=\"margin: 0cm 0cm 12.0pt 0cm;\"\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Helvetica Neue'; color: #212b36;\"\u003eOur latest graphic design \u003cstrong data-mce-fragment=\"1\"\u003e\u003cspan style=\"font-family: 'Helvetica Neue';\"\u003eLES GENS D'ARMÉNIE \u003c\/span\u003e\u003c\/strong\u003e(\u003cstrong data-mce-fragment=\"1\"\u003e\u003ci\u003e\u003cspan style=\"font-family: 'Helvetica Neue';\"\u003etranslation\u003c\/span\u003e\u003c\/i\u003e\u003c\/strong\u003e) \"The People of Armenia\" black joggers is designed for comfort and ease. Hosting elasticated hems and a drawstring waistband. Special features include white print logo on the right leg to add texture and dimension. Additional details include Armenian Flag tab placed on the rear pocket along a metal logo tab to elevate design.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\" style=\"font-variant-ligatures: normal; font-variant-caps: normal; orphans: 2; text-align: start; widows: 2; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; word-spacing: 0px; margin: 0cm 0cm 12.0pt 0cm;\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Helvetica Neue'; color: #212b36;\"\u003eMaterial:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-size: 10.5pt; font-family: 'Helvetica Neue'; color: #212b36;\"\u003e100% COTTON, COTON, COTONE\u003c\/span\u003e\u003c\/span\u003e\u003cstrong data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-size: 10.5pt; font-family: 'Helvetica Neue'; color: #212b36;\"\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"Azat Mard","offers":[{"title":"S","offer_id":42178626715830,"sku":"SS23071","price":137.0,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":42178626748598,"sku":"SS23071","price":137.0,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":42178626781366,"sku":"SS23071","price":137.0,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":42178626846902,"sku":"SSS23071","price":137.0,"currency_code":"GBP","in_stock":true},{"title":"XXL","offer_id":42178626879670,"sku":"SS23075","price":137.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0175\/6626\/9494\/files\/230517_AZM_00848.jpg?v=1684847905"},{"product_id":"special-blends-trucker-cap","title":"SPECIAL BLENDS TRUCKER CAP","description":"\u003cp\u003eAZAT MARD Black Special Blends Trucker Mesh Cap is constructed to consider simplicity and ease of wear. Composed of mesh panelling against a cotton front, holding contrasting golden yellow 3D embroidery of our Special Blends font on the front as well as a green coloured lining on the lid of the cap.\u003c\/p\u003e\n\u003cp\u003eThe design consists of the Armenian Principality of Cicilia, “Rubenid Dynasty” patch crest at the side of the cap. A double adjustable popper strap has been added to enable the perfect fit while embroidered eyelets are present in the design for an increased airflow. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMaterial: \u003c\/strong\u003e100% ORGANIC COTTON, COTON, COTONE\u003cstrong data-mce-fragment=\"1\"\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"Azat Mard","offers":[{"title":"ONE SIZE","offer_id":42229182562486,"sku":"JF0289","price":55.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0175\/6626\/9494\/files\/Screenshot2024-03-13at12.42.54pm.png?v=1710333794"},{"product_id":"limited-edition-azat-mard-x-ararat-brandy-t-shirt","title":"LIMITED EDITION AZAT MARD X ARARAT BRANDY T-SHIRT","description":"\u003cp data-mce-fragment=\"1\" style=\"margin: 0cm 0cm 12.0pt 0cm;\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-size: 10.5pt; font-family: Helvetica; color: #212b36;\"\u003eAZAT MARD X ARARAT BRANDY\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\" style=\"margin: 0cm 0cm 12.0pt 0cm;\"\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-size: 10.5pt; font-family: Helvetica; color: #212b36;\"\u003eThe Limited Edition AZAT MARD x ARARAT BRANDY T-shirt is crafted in a pure cotton jersey. This t-shirt is a relaxed fit which includes our apricot logo on the chest and a special graphic on the back. Extra features include our signature Red, Blue, Orange tab added to the side of the garment representing the national flag of Armenia. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\" style=\"margin: 0cm 0cm 12.0pt 0cm;\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-size: 10.5pt; font-family: Helvetica; color: #212b36;\"\u003eMaterial: \u003c\/span\u003e\u003c\/strong\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-size: 10.5pt; font-family: Helvetica; color: #212b36;\"\u003e100% ORGANIC COTTON, COTON, COTONE\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-size: 10.5pt; font-family: 'Helvetica Neue'; color: #1f2124;\"\u003e\u003c\/span\u003e\u003cstrong data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-size: 10.5pt; font-family: Helvetica; color: #212b36;\"\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"Azat Mard","offers":[{"title":"S","offer_id":42260138295478,"sku":"SS23048","price":115.0,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":42260138328246,"sku":"SS23049","price":115.0,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":42260138361014,"sku":"SS23050","price":115.0,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":42260138393782,"sku":"SS23051","price":115.0,"currency_code":"GBP","in_stock":true},{"title":"XXL","offer_id":42260138426550,"sku":"SS23052","price":115.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0175\/6626\/9494\/files\/230517_AZM_004071.jpg?v=1704455039"},{"product_id":"white-am-country-club-t-shirt","title":"WHITE AM COUNTRY CLUB T-SHIRT","description":"\u003cp data-mce-fragment=\"1\"\u003eThe AZAT MARD White Country Club T-shirt is crafted in a pure cotton jersey. This t-shirt is a relaxed fit which includes our AM logo printed at the chest, with the AZAT MARD Country Club signature text embroidered in Lime Green. The AM logo resembles a silhouette of Golf Tees interlocking to create the initials of AZAT MARD. At the back is our latest golf graphic with our impact logo in PU at the back neck. Extra features include our signature Red, Blue, Orange tab added to the side of the garment representing the national flag of Armenia.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eMaterial: \u003c\/strong\u003e100% ORGANIC COTTON, COTON, COTONE\u003cstrong data-mce-fragment=\"1\"\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"Azat Mard","offers":[{"title":"S","offer_id":42287075131574,"sku":"SS23018","price":112.0,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":42287075164342,"sku":"SS23019","price":112.0,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":42287075197110,"sku":"SS23020","price":112.0,"currency_code":"GBP","in_stock":false},{"title":"XL","offer_id":42287075229878,"sku":"SS23021","price":112.0,"currency_code":"GBP","in_stock":false},{"title":"XXL","offer_id":42287075262646,"sku":"SS23022","price":112.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0175\/6626\/9494\/files\/241104AZM_0966.jpg?v=1778678755"},{"product_id":"white-crest-t-shirt","title":"WHITE CREST T-SHIRT","description":"\u003cp data-mce-fragment=\"1\"\u003eThe AZAT MARD white Crest T-shirt is crafted in a pure cotton jersey. This t-shirt is a relaxed fit which includes our signature organic leather logo at the chest.  Extra features include our signature Red, Blue, Orange tab added to the side of the garment representing the national flag of Armenia.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eMaterial: \u003c\/strong\u003e100% ORGANIC COTTON, COTON, COTONE\u003cstrong data-mce-fragment=\"1\"\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"Azat Mard","offers":[{"title":"S","offer_id":42347301372086,"sku":"MW21S182","price":112.0,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":42347301404854,"sku":"MW21S183","price":112.0,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":42347301437622,"sku":"MW21S184","price":112.0,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":42347301470390,"sku":"MW21S185","price":112.0,"currency_code":"GBP","in_stock":true},{"title":"XXL","offer_id":42347301503158,"sku":"MW21S186","price":112.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0175\/6626\/9494\/files\/FullSizeRender_f4964c02-de5c-40d9-a991-a5ff231c83f6.jpg?v=1776784974"},{"product_id":"black-yerevan-racing-t-shirt","title":"BLACK YEREVAN RACING T-SHIRT","description":"\u003cp data-mce-fragment=\"1\"\u003eOur latest Racing Black T-shirt is inspired by the legendary F1 driver Alain Prost conquering the streets of Yerevan. Crafted with passion and precision, this t-shirt is a tribute to Prost’s racing prowess and the vibrant energy of Armenia’s capital.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e With a dynamic print showcasing the AZAT MARD Formula One car against the backdrop of Republic Square, Yerevan, this t-shirt is conversation starter and a symbol of your love for motorsport and Armenia. Whether you’re at the racetrack or exploring the city, this t-shirt is your statement of support for both Prost and Yerevan.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eAlain is a 4-time world F1 Drivers champion (1985, 1986, 1989, 1993). In the late 1980s and early 1990s, Prost set several records and only Michael Schumacher managed to break them a decade later.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eToday Prost is one of the most prominent and active representatives of the Armenian Diaspora. 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This t-shirt is a relaxed fit which includes our signature organic leather logo at the chest, with Parajanov’s signature stitched in white underneath. Drawing inspiration from his legendary reinterpretation of the Mona Lisa showcased in “Parajanov’s The Last Spring”, we have crafted a captivating collage for the back of the T-shirt as well as a picture of Mona Lisa printed on the front right chest.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eThe Armenian film director and screenwriter Sergei Parajanov is regarded by film critics, historians and filmmakers to be one of the greatest and most influential in cinema history.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eWe honour the timeless values of freedom of thought, and the authentic representation of one's homeland, all combining exquisitely with the style of AZAT MARD.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eExtra features include our signature Red, Blue, Orange tab added to the side of the garment representing the national flag of Armenia.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eMaterial: \u003c\/strong\u003e100% ORGANIC COTTON, COTON, COTONE\u003cstrong data-mce-fragment=\"1\"\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"Azat Mard","offers":[{"title":"S","offer_id":42821719130294,"sku":"","price":115.0,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":42821719163062,"sku":"","price":115.0,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":42821719195830,"sku":"","price":115.0,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":42821719228598,"sku":"","price":115.0,"currency_code":"GBP","in_stock":true},{"title":"XXL","offer_id":42821719261366,"sku":"","price":115.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0175\/6626\/9494\/files\/MONA_LISA_ECOM_2.jpg?v=1755625641"},{"product_id":"balian-armenian-ceramics-t-shirt","title":"WHITE BALIAN ARMENIAN CERAMICS T-SHIRT","description":"\u003cp\u003eThe Balian Collaboration celebrates one of the most influential names in Armenian ceramic artistry. Inspired by over a century of craftsmanship, the collaboration honours the Balian family's enduring legacy and their contribution to preserving Armenian heritage through art.\u003c\/p\u003e\n\u003cp\u003eThe front features the iconic Balian logo on the left chest, accompanied by bespoke AZAT MARD typography, symbolising the union of two brands dedicated to celebrating Armenian culture and craftsmanship.\u003c\/p\u003e\n\u003cp\u003eThe back showcases a graphic interpretation of a mural created by Marie Balian in 1982, reimagined exclusively for this collaboration. The garment is finished with the signature AZAT MARD Armenian flag tab, woven discreetly into the side seam as a symbol of heritage and identity.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProduct Care\u003c\/strong\u003e\u003cbr\u003eWash inside out.\u003cbr\u003eLine dry in the shade (indoors).\u003cbr\u003eCool iron on reverse.\u003cbr\u003eDo not rub isolated stains.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTo preserve the quality of the printed artwork, avoid harsh chemicals and excessive heat. Handle with care for long-lasting wear.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Azat Mard","offers":[{"title":"S","offer_id":42935481467062,"sku":"BALIAN1","price":118.0,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":42935481499830,"sku":"BALIAN2","price":118.0,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":42935481532598,"sku":"BALIAN3","price":118.0,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":42935481565366,"sku":"BALIAN4","price":118.0,"currency_code":"GBP","in_stock":true},{"title":"XXL","offer_id":42935481598134,"sku":"BALIAN5","price":118.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0175\/6626\/9494\/files\/BALIANTEE5.jpg?v=1768229476"},{"product_id":"black-crest-hoodie","title":"BLACK CREST HOODIE","description":"\u003cp class=\"MsoNormal\" style=\"margin-bottom: 12.0pt;\"\u003e\u003cspan style=\"mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-language: EN-GB;\"\u003eEmbrace the spirit of freedom and strength with our Black Crest Hoodie, crafted from 100% pure cotton, the hoodie is a relaxed fit \u003cspan style=\"color: #212b36; letter-spacing: .45pt; background: white;\"\u003ewhich includes our signature organic leather logo at the chest.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-language: EN-GB;\"\u003eAt the back of the hoodie is a graphic of the national coat of arms of Armenia positioned at the centre of the chest, which is enclosed within a shield, symbolising resilience and pride.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;\"\u003e\u003cspan style=\"mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-language: EN-GB;\"\u003eUnderneath the shield is the number “610” signifying the founding date of AZAT MARD, (6\u003csup\u003eth\u003c\/sup\u003e October) and its reference to Freedom.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;\"\u003e\u003cspan style=\"mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-language: EN-GB;\"\u003eExtra details include our metal AZAT MARD tab at the hood and our signature tab of the Armenian flag added to side of the garment, paying homage to our heritage.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;\"\u003e\u003cb\u003e\u003cspan style=\"mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; color: #212b36; mso-fareast-language: EN-GB;\"\u003eMaterial: \u003c\/span\u003e\u003c\/b\u003e\u003cspan style=\"mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; color: #212b36; mso-fareast-language: EN-GB;\"\u003e100% ORGANIC COTTON, COTON, COTONE\u003c\/span\u003e\u003cspan style=\"mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-language: EN-GB;\"\u003e\u003c\/span\u003e\u003cb\u003e\u003cspan style=\"mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; color: #212b36; mso-fareast-language: EN-GB;\"\u003e\u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e","brand":"Azat Mard","offers":[{"title":"S","offer_id":43096511054006,"sku":"","price":167.0,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":43096511086774,"sku":"","price":167.0,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":43096511119542,"sku":"","price":167.0,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":43096511152310,"sku":"","price":167.0,"currency_code":"GBP","in_stock":true},{"title":"XXL","offer_id":43096511185078,"sku":"","price":167.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0175\/6626\/9494\/files\/240413_AZM_0697.jpg?v=1758641431"},{"product_id":"white-chateau-de-mard-t-shirt","title":"WHITE CHATEAU DE MARD T-SHIRT","description":"\u003cp\u003e\u003cspan style=\"font-size: 10.5pt; line-height: 115%; font-family: 'Segoe UI',sans-serif; color: black; mso-themecolor: text1;\"\u003eOur latest graphic “Château De Mard” T-shirt is a homage to Armenia’s rich winemaking heritage. Inspired by the vineyards and centuries-old traditions of Armenian wine culture, this t-shirt blends contemporary fashion with timeless elegance.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: 10.5pt; line-height: 115%; font-family: 'Segoe UI',sans-serif; color: black; mso-themecolor: text1;\"\u003eThis white cotton t-shirt is a slightly oversized fit for comfort and a relaxed look. The front pocket on the left chest showcases our new wine graphic and at the back of the t-shirt displays an enlarged version of the vibrant wine-themed graphic, celebrating Armenia’s winemaking tradition.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: black; mso-themecolor: text1;\"\u003eOur signature AZAT MARD impact leather logo is positioned on the back neck and a stitched tab of the Armenian flag on the side of the t-shirt.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: black; mso-themecolor: text1;\"\u003eMaterial: \u003c\/span\u003e\u003c\/strong\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #1f2124;\"\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: black; mso-themecolor: text1;\"\u003e100% ORGANIC COTTON, COTON, COTONE\u003c\/span\u003e\u003c\/span\u003e\u003cspan style=\"font-family: 'Segoe UI',sans-serif; color: black; mso-themecolor: text1;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\" style=\"margin: 0cm; font-variant-ligatures: normal; font-variant-caps: normal; orphans: 2; text-align: start; widows: 2; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; word-spacing: 0px;\"\u003e \u003c\/p\u003e\n\u003c!----\u003e","brand":"Azat Mard","offers":[{"title":"S","offer_id":43113881436342,"sku":"SS24035","price":112.0,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":43113881469110,"sku":"SS24036","price":112.0,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":43113881501878,"sku":"SS24037","price":112.0,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":43113881534646,"sku":"SS24038","price":112.0,"currency_code":"GBP","in_stock":true},{"title":"XXL","offer_id":43113881567414,"sku":"SS24039","price":112.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0175\/6626\/9494\/files\/240413_AZM_0241.jpg?v=1778679107"},{"product_id":"black-black-tracksuit-jacket","title":"BLACK\/BLACK TRACKSUIT JACKET","description":"\u003cp\u003eOur AZAT MARD Black\/Black Tracksuit Jacket features a stand collar and contrast taping down each side seam, the perfect blend of functionality and style.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\" class=\"MsoNormal\"\u003eCrafted with attention to detail, the jacket showcases our signature AZAT MARD leather tonal logo at the chest, with two hand-insert pockets, each secured by a button fastening. Attached to the side of the jacket is the Armenian Flag, celebrating our heritage and adding a unique meaningful accent.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMaterial: \u003c\/strong\u003e73% POLYESTER, 25% VISCOSE, 2% ELASTANE\u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cstrong data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"Azat Mard","offers":[{"title":"S","offer_id":43416157782198,"sku":"TRACKJ1","price":187.0,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":43416157814966,"sku":"TRACKJ2","price":187.0,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":43416157847734,"sku":"TRACKJ3","price":187.0,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":43416157880502,"sku":"TRACKJ4","price":187.0,"currency_code":"GBP","in_stock":true},{"title":"XXL","offer_id":43669589688502,"sku":null,"price":187.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0175\/6626\/9494\/files\/240413_AZM_0704.jpg?v=1724248200"},{"product_id":"black-black-tracksuit-pants","title":"BLACK\/BLACK TRACKSUIT PANTS","description":"\u003cp\u003eOur AZAT MARD Black\/Black Tracksuit pant designed for comfort and style, features an elasticated waistband with drawstring for a flexible fit, along with front pleats, giving the pants a tailored fit. Our signature AZAT MARD leather logo is positioned on the left leg in Black. The striped taping down each side seam mirrors the design of the tracksuit jacket. Two hand-insert pockets featuring zips and a back pocket with our signature Armenian flag attached to it, celebrating our heritage and adding a unique meaningful accent.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cstrong\u003eMaterial: \u003c\/strong\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cstrong\u003e\u003cspan style=\"font-weight: normal;\"\u003e73% Polyester, 25% Viscose, 2% Elastane\u003c\/span\u003e\u003c\/strong\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/span\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"Azat Mard","offers":[{"title":"S","offer_id":43416159355062,"sku":"TRACKP1","price":147.0,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":43416159387830,"sku":"TRACKP2","price":147.0,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":43416159420598,"sku":"TRACKP3","price":147.0,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":43416159453366,"sku":"TRACKP4","price":147.0,"currency_code":"GBP","in_stock":true},{"title":"XXL","offer_id":43669584216246,"sku":null,"price":147.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0175\/6626\/9494\/files\/240413_AZM_0743.jpg?v=1724248424"},{"product_id":"les-gens-black-hoodie","title":"LES GENS BLACK\/WHITE HOODIE","description":"\u003cp class=\"MsoNormal\"\u003eOur \u003cb\u003eLES GENS D'ARMÉNIE \u003c\/b\u003e(\u003cb\u003e\u003ci\u003etranslation\u003c\/i\u003e\u003c\/b\u003e) \"The People of Armenia\" Black\/White hoodie is crafted in a lightweight brushed back jersey cotton for increased softness. The shape of the hoodie is slightly oversized which features this print both on the front and back. \u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eAdditional details include include our signature Armenian Flag stitched to the side along with a metal logo tab which is added on the hood of the garment to elevate design.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cb\u003eMaterial: \u003c\/b\u003e100% COTTON, COTON, COTONE\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e","brand":"Azat Mard","offers":[{"title":"S","offer_id":43603418611894,"sku":"FW24070","price":169.0,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":43603418644662,"sku":"FW24071","price":169.0,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":43603418677430,"sku":"FW24072","price":169.0,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":43603418710198,"sku":"FW24073","price":169.0,"currency_code":"GBP","in_stock":true},{"title":"XXL","offer_id":43603418742966,"sku":"FW24074","price":169.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0175\/6626\/9494\/files\/241104AZM_05581.jpg?v=1731345243"},{"product_id":"eternity-wheel-t-shirt","title":"WHEEL OF ETERNITY BLACK T-SHIRT","description":"\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; text-align: justify; background: white;\"\u003e\u003cspan style=\"font-family: 'Arial',sans-serif;\"\u003eOur Wheel of Eternity T-shirt in Black features at the front chest, a 3D silicone logo printed vertically in AZAT MARD’s signature impact lettering and next to this, is the brand’s name, written in Armenian lettering, paying homage to our cultural roots.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"text-align: justify;\"\u003e\u003cspan style=\"font-family: 'Arial',sans-serif;\"\u003eAt the back of the t-shirt features an intricate raised silicone print, inspired by the “Wheel of Eternity” an ancient Armenian symbol representing the infinite cycle of life, continuity and the eternal nature of existence. At the heart of this designs lies the “Arevakhach”, the sun cross, a powerful emblem of light, energy and perseverance. Encircling it, is our brand name in Armenian forming a revolving wheel.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; text-align: justify; background: white;\"\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; color: black; mso-color-alt: windowtext;\"\u003eThe \u003cspan style=\"letter-spacing: .45pt; background: white;\"\u003et-shirt is a slightly oversized fit\u003c\/span\u003e with a rib knit crewneck collar. along with extra details include signature flag stitched into the side of the garment to elevate design.\u003c\/span\u003e For AZAT MARD, the Wheel of Eternity is more than a symbol- it’s a philosophy.\u003cspan style=\"font-family: 'Arial',sans-serif;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"text-align: justify;\"\u003e\u003cspan style=\"font-family: 'Arial',sans-serif;\"\u003eFreedom is not just a Moment. It’s Eternal\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; text-align: justify; background: white;\"\u003e\u003cb\u003e\u003cu\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; color: black; mso-color-alt: windowtext; letter-spacing: .45pt;\"\u003eMaterial:\u003c\/span\u003e\u003c\/u\u003e\u003c\/b\u003e\u003cb\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; color: black; mso-color-alt: windowtext; letter-spacing: .45pt;\"\u003e \u003c\/span\u003e\u003c\/b\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; color: black; mso-color-alt: windowtext; letter-spacing: .45pt;\"\u003e100% COTTON, COTON, COTONE\u003c\/span\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; letter-spacing: .45pt;\"\u003e\u003c\/span\u003e\u003cb\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; letter-spacing: .45pt;\"\u003e\u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e","brand":"Azat Mard","offers":[{"title":"S","offer_id":43606588719286,"sku":"","price":112.0,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":43606588752054,"sku":"","price":112.0,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":43606588784822,"sku":"","price":112.0,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":43606588817590,"sku":"","price":112.0,"currency_code":"GBP","in_stock":true},{"title":"XXL","offer_id":43606588850358,"sku":"","price":112.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0175\/6626\/9494\/files\/241104AZM_06541.jpg?v=1778678318"},{"product_id":"forget-me-not-white-t-shirt","title":"FORGET ME NOT WHITE T-SHIRT","description":"\u003cp class=\"MsoNormal\" style=\"mso-margin-bottom-alt: auto; background: white;\"\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Times New Roman'; letter-spacing: .45pt; mso-fareast-language: EN-GB;\"\u003eOur \u003cb\u003eFORGET ME NOT \u003c\/b\u003eWhite \u003c\/span\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman'; color: black; mso-color-alt: windowtext; letter-spacing: .45pt; background: white; mso-fareast-language: EN-GB;\"\u003eshort sleeve t-shirt is a slightly oversized fit and \u003c\/span\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Times New Roman'; letter-spacing: .45pt; mso-fareast-language: EN-GB;\"\u003efeatures at the front the date 1915 - a tribute to the resilience, remembrance, and the 1.5 million lives lost in the Armenian Genocide of 1915.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; background: white;\"\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Times New Roman'; color: black; mso-color-alt: windowtext; letter-spacing: .45pt; mso-fareast-language: EN-GB;\"\u003eAt the back, our adaptation of the Forget-Me-Not Flowers graphic, which holds a deep meaning for Armenians worldwide, symbolising memory, unity and hope. \u003c\/span\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Times New Roman'; letter-spacing: .45pt; mso-fareast-language: EN-GB;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman'; color: black; mso-color-alt: windowtext; letter-spacing: .45pt; background: white; mso-fareast-language: EN-GB;\"\u003eRib knit crewneck collar\u003c\/span\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Times New Roman'; letter-spacing: .45pt; mso-fareast-language: EN-GB;\"\u003e and additional details include our signature Armenian Flag stitched to the side\u003c\/span\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman'; color: black; mso-color-alt: windowtext; letter-spacing: .45pt; background: white; mso-fareast-language: EN-GB;\"\u003e of the garment to elevate design.\u003c\/span\u003e\u003cspan style=\"font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: EN-GB;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; background: white;\"\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Times New Roman'; color: black; mso-color-alt: windowtext; letter-spacing: .45pt; mso-fareast-language: EN-GB;\"\u003eThrough thoughtful colourways and design this collection honours the past while bringing awareness to the diaspora and the enduring strength of the people across the world.\u003c\/span\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Times New Roman'; letter-spacing: .45pt; mso-fareast-language: EN-GB;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; background: white;\"\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Times New Roman'; color: black; mso-color-alt: windowtext; letter-spacing: .45pt; mso-fareast-language: EN-GB;\"\u003eWe will be donating a percentage of each sale towards our chosen charity in Armenia.\u003c\/span\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Times New Roman'; letter-spacing: .45pt; mso-fareast-language: EN-GB;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; background: white;\"\u003e\u003cb\u003e\u003cu\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Times New Roman'; color: black; mso-color-alt: windowtext; letter-spacing: .45pt; mso-fareast-language: EN-GB;\"\u003eMaterial:\u003c\/span\u003e\u003c\/u\u003e\u003c\/b\u003e\u003cb\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Times New Roman'; color: black; mso-color-alt: windowtext; letter-spacing: .45pt; mso-fareast-language: EN-GB;\"\u003e \u003c\/span\u003e\u003c\/b\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Times New Roman'; color: black; mso-color-alt: windowtext; letter-spacing: .45pt; mso-fareast-language: EN-GB;\"\u003e100% COTTON, COTON, COTONE\u003c\/span\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Times New Roman'; letter-spacing: .45pt; mso-fareast-language: EN-GB;\"\u003e\u003c\/span\u003e\u003cb\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Times New Roman'; color: black; mso-color-alt: windowtext; letter-spacing: .45pt; mso-fareast-language: EN-GB;\"\u003e\u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e","brand":"Azat Mard","offers":[{"title":"S","offer_id":43606618669238,"sku":"","price":112.0,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":43606618702006,"sku":"","price":112.0,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":43606618734774,"sku":"","price":112.0,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":43606618767542,"sku":"","price":112.0,"currency_code":"GBP","in_stock":true},{"title":"XXL","offer_id":43606618800310,"sku":"","price":112.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0175\/6626\/9494\/files\/241104AZM_07221.jpg?v=1755531913"},{"product_id":"les-gens-pink-white-t-shirt","title":"LES GENS PINK\/WHITE T-SHIRT","description":"\u003cp data-mce-fragment=\"1\"\u003eOur \u003cstrong data-mce-fragment=\"1\"\u003eLES GENS D'ARMÉNIE \u003c\/strong\u003e(\u003cem data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003etranslation\u003c\/strong\u003e\u003c\/em\u003e) \"The People of Armenia\" short Pink\/White sleeve t-shirt is a slightly oversized fit and features this print both on the front and back of the t-shirt. Rib knit crewneck collar, along with extra details include signature flag stitched into the side of the garment to elevate design.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-size: 10.5pt; font-family: 'Helvetica Neue'; color: #212b36;\"\u003eMaterial:\u003c\/span\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003cstrong data-mce-fragment=\"1\"\u003e \u003c\/strong\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-size: 10.5pt; font-family: 'Helvetica Neue'; color: #212b36;\"\u003e100% ORGANIC COTTON, \u003c\/span\u003eCOTON, COTONE\u003c\/span\u003e\u003c\/p\u003e","brand":"Azat Mard","offers":[{"title":"S","offer_id":43611935342774,"sku":"","price":107.0,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":43611935375542,"sku":"","price":107.0,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":43611935408310,"sku":"","price":107.0,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":43611935441078,"sku":"","price":107.0,"currency_code":"GBP","in_stock":true},{"title":"XXL","offer_id":43611935473846,"sku":"","price":107.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0175\/6626\/9494\/files\/241104AZM_0499.jpg?v=1731534653"},{"product_id":"les-gens-black-white-trucker-cap","title":"LES GENS BLACK\/WHITE TRUCKER CAP","description":"\u003cp\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003eLes Gens Black\/White trucker cap is constructed to consider simplicity and ease of wear. Composed of mesh panelling against a cotton front, holding contrasting White printed logo on the front and a high-quality metal tab on the back. Essential touches such as metal eyelets for increased airflow, smooth ribbed detailing have been added to the visor along with a double adjustable blue popper strap to enable the perfect fit.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eMaterial:\u003c\/b\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003e100% COTTON\u003c\/span\u003e\u003cspan style=\"font-family: 'MS Mincho'; mso-bidi-font-family: 'MS Mincho';\"\u003e，\u003c\/span\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003eCOTON\u003c\/span\u003e\u003cspan style=\"font-family: 'MS Mincho'; mso-bidi-font-family: 'MS Mincho';\"\u003e，\u003c\/span\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003eCOTONE\u003c\/span\u003e\u003c\/p\u003e","brand":"Azat Mard","offers":[{"title":"One Size","offer_id":43737465225398,"sku":"","price":50.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0175\/6626\/9494\/files\/BLACK_AND_WHITE_HAT_1.jpg?v=1737136784"},{"product_id":"anahit-queen-of-heaven-limited-edition-t-shirt","title":"GODDESS ANAHIT LIMITED EDITION T-SHIRT","description":"\u003cp class=\"MsoNormal\"\u003eIntroducing our Special Edition Goddess Anahit Graphic T-shirt, a powerful blend of history, art and cultural pride. Created in collaboration with the British Museum and Keron Foundation, this unique piece pays homage to Armenia’s rich heritage.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eThe t-shirt is crafted in a premium pure cotton jersey, with the graphic of the head of goddess Anahit printed at the front chest, an emblem of wisdom and fertility in Armenian Culture. The back graphic features the Goddess Anahit’s head against the majestic background of Mount Ararat, a national symbol of Armenia. Extra details include the Armenia Flag stitched at the side of the t-shirt, adding a final touch of national pride.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eTogether we honour the past and shape the future.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 12.0pt; background: white;\"\u003e\u003cb\u003e\u003cspan style=\"font-size: 10.5pt; font-family: Helvetica; mso-bidi-font-family: Arial; color: #212b36; letter-spacing: .45pt;\"\u003eMATERIAL: \u003c\/span\u003e\u003c\/b\u003e\u003cspan style=\"font-size: 10.5pt; font-family: Helvetica; mso-bidi-font-family: Arial; color: #212b36; letter-spacing: .45pt;\"\u003e100% ORGANIC COTTON, COTON, COTONE\u003c\/span\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; letter-spacing: .45pt;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 12.0pt; background: white;\"\u003e \u003c\/p\u003e","brand":"Azat Mard","offers":[{"title":"S","offer_id":43847584972982,"sku":"ANAHIT-1","price":112.0,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":43847585005750,"sku":"ANAHIT-2","price":112.0,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":43847585038518,"sku":"ANAHIT-3","price":112.0,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":43847585071286,"sku":"ANAHIT-4","price":112.0,"currency_code":"GBP","in_stock":true},{"title":"XXL","offer_id":43847585104054,"sku":"ANAHIT-5","price":112.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0175\/6626\/9494\/files\/250416_AZM_0732.jpg?v=1778678560"},{"product_id":"black-balian-armenian-ceramics-t-shirt","title":"BLACK BALIAN ARMENIAN CERAMICS T-SHIRT","description":"\u003cp\u003eCreated in collaboration with the Balian Family, this special edition T-shirt celebrates one of the most influential names in Armenian ceramic artistry. Inspired by over a century of craftsmanship, the collaboration honours the family's enduring legacy and contribution to preserving Armenian heritage through art.\u003c\/p\u003e\n\u003cp\u003eThe front features the iconic Balian logo on the left chest, accompanied by bespoke AZAT MARD typography. The back showcases a graphic of the 1982 wall mural created by the legendary Marie Balian, reimagined exclusively for this collaboration.\u003c\/p\u003e\n\u003cp\u003eCrafted from premium organic cotton in a relaxed fit, the garment is finished with the signature AZAT MARD Armenian flag tab, woven discreetly into the side seam as a symbol of heritage, identity and craftsmanship.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProduct Care\u003c\/strong\u003e\u003cbr\u003eWash inside out.\u003cbr\u003eLine dry in the shade (indoors).\u003cbr\u003eCool iron on reverse.\u003cbr\u003eDo not rub isolated stains.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTo preserve the quality of the printed artwork, avoid harsh chemicals and excessive heat. Handle with care for long-lasting wear.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Azat Mard","offers":[{"title":"S","offer_id":43933772480694,"sku":"","price":118.0,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":43933772513462,"sku":"","price":118.0,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":43933772546230,"sku":"","price":118.0,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":43933772578998,"sku":"","price":118.0,"currency_code":"GBP","in_stock":true},{"title":"XXL","offer_id":43933772611766,"sku":"","price":118.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0175\/6626\/9494\/files\/260508_AZM_0781.jpg?v=1779206350"},{"product_id":"black-crest-shorts","title":"BLACK CREST SHORTS","description":"\u003cp style=\"margin-bottom: 12.0pt; background: white;\" class=\"MsoNormal\"\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman'; color: black; mso-color-alt: windowtext; letter-spacing: .45pt; mso-fareast-language: EN-GB;\"\u003eEmbrace the spirit of freedom and strength with our Black Crest Shorts, crafted from 100% pure cotton\u003cspan style=\"background: white;\"\u003e are designed for comfort and ease.\u003c\/span\u003e \u003c\/span\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman'; letter-spacing: .45pt; mso-fareast-language: EN-GB;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; background: white;\" class=\"MsoNormal\"\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman'; color: black; letter-spacing: .45pt; background: white; mso-fareast-language: EN-GB;\"\u003eThe elasticated drawstring waistband ensures a perfect fit, allowing you to adjust it to your preference with ease.\u003c\/span\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman'; 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The hoodie features an oversized, boxy silhouette with contoured arm paneling, designed to enhance fit while maintaining a relaxed, slouched drape.\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003eA double-ended central zip adds versatility, finished with our iconic Wheel of Eternity Azat Mard zip head. Subtle yet distinctive, the Signature Les Gens logo is stitched at the front chest, introducing a refined graphic element that defines this new chapter of the collection.\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003eFinished with our iconic Armenia Flag woven tab, stitched along the side seam.\u003c\/div\u003e\n\u003cdiv\u003e \u003c\/div\u003e\n\u003cdiv\u003e\u003cb\u003eDetails:\u003c\/b\u003e\u003c\/div\u003e\n\u003cul\u003e\n\u003cul\u003e\n\u003cli\u003eBlack waffle fabric\u003c\/li\u003e\n\u003cli\u003eOversized, boxy fit\u003c\/li\u003e\n\u003cli\u003e380 GSM heavyweight cotton\u003c\/li\u003e\n\u003cli\u003eWaffle interior\u003c\/li\u003e\n\u003cli\u003eContoured arm panel seams for improved fit\u003c\/li\u003e\n\u003cli\u003e2x1 ribbed cuffs and hem\u003c\/li\u003e\n\u003cli\u003eDouble-ended central zip with Wheel of Eternity zip head\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eReinforced hems\u003c\/li\u003e\n\u003cli\u003eStitched Signature Les Gens front chest graphic \u003c\/li\u003e\n\u003cli\u003eArmenia Flag woven tab\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/ul\u003e\n\u003cdiv\u003eComposition: 100% Cotton\u003c\/div\u003e\n\u003cdiv\u003eProduct Care: Wash inside out at 20°C (no chemicals)\u003cbr\u003eDo not tumble dry\u003cbr\u003eCool iron on reverse\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003eProduct Style Code: XXX\u003c\/div\u003e","brand":"Azat Mard","offers":[{"title":"S","offer_id":44631281139894,"sku":null,"price":187.0,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":44631281172662,"sku":null,"price":187.0,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":44631281205430,"sku":null,"price":187.0,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":44631281238198,"sku":null,"price":187.0,"currency_code":"GBP","in_stock":true},{"title":"XXL","offer_id":44631281270966,"sku":null,"price":187.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0175\/6626\/9494\/files\/251202_AZM_1036.jpg?v=1769779162"},{"product_id":"les-gens-signature-waffle-joggers","title":"LES GENS SIGNATURE STRAIGHT LEG WAFFLE JOGGERS","description":"\u003cdiv\u003eIntroducing the Signature Les Gens Straight Leg Waffle Joggers in Black, designed as part of the next era of Les Gens D’Arménie.\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eCrafted from heavyweight waffle cotton, the joggers deliver a soft yet structured feel, balancing everyday comfort with a modern, elevated finish. Cut to a straight-leg silhouette, the design features a subtle slit opening at the outer ankle seam, allowing the fabric to drape naturally over footwear while maintaining a clean, contemporary line.\u003c\/p\u003e\n\u003cp\u003eFunctional detailing includes front hand pockets at each side and back right-side pocket, finished with a small stitched Signature Les Gens logo. The pocket is further detailed with our signature Armenian flag tab along the seam, alongside a metal Azat Mard tab positioned at the top of the pocket — understated details that quietly reference heritage and craftsmanship.\u003c\/p\u003e\n\u003cp\u003eAn elasticated waistband with concealed drawstrings ensures a comfortable, adjustable fit, while the waffle construction adds texture and depth to the piece.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e \u003c\/div\u003e\n\u003cdiv\u003e\u003cb\u003eDetails:\u003c\/b\u003e\u003c\/div\u003e\n\u003cul\u003e\n\u003cul\u003e\n\u003cli data-start=\"1343\" data-end=\"1366\"\u003e\n\u003cp data-start=\"1345\" data-end=\"1366\"\u003eBlack waffle fabric\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1343\" data-end=\"1366\"\u003e\n\u003cp data-start=\"1345\" data-end=\"1366\"\u003eStraight-leg fit\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1388\" data-end=\"1418\"\u003e\n\u003cp data-start=\"1390\" data-end=\"1418\"\u003e380 GSM heavyweight cotton\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1419\" data-end=\"1438\"\u003e\n\u003cp data-start=\"1421\" data-end=\"1438\"\u003eWaffle interior\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1439\" data-end=\"1475\"\u003e\n\u003cp data-start=\"1441\" data-end=\"1475\"\u003eSlit opening at outer ankle seam\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1476\" data-end=\"1506\"\u003e\n\u003cp data-start=\"1478\" data-end=\"1506\"\u003eHand pockets at both sides\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1507\" data-end=\"1533\"\u003e\n\u003cp data-start=\"1509\" data-end=\"1533\"\u003eRight-side seam pocket\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1534\" data-end=\"1591\"\u003e\n\u003cp data-start=\"1536\" data-end=\"1591\"\u003eSmall stitched Signature Les Gens logo at seam pocket\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1592\" data-end=\"1650\"\u003e\n\u003cp data-start=\"1594\" data-end=\"1650\"\u003eSignature red, blue, and orange Armenian flag side tab\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1651\" data-end=\"1684\"\u003e\n\u003cp data-start=\"1653\" data-end=\"1684\"\u003eMetal Azat Mard tab at pocket\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1685\" data-end=\"1734\"\u003e\n\u003cp data-start=\"1687\" data-end=\"1734\"\u003eElasticated waistband with hidden drawstrings\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1735\" data-end=\"1754\"\u003e\n\u003cp data-start=\"1737\" data-end=\"1754\"\u003eReinforced hems\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/ul\u003e\n\u003cdiv\u003eComposition: 100% Cotton\u003c\/div\u003e\n\u003cdiv\u003eProduct Care: Wash inside out at 20°C (no checmicals)\u003cbr\u003eDo not tumble dry\u003cbr\u003eCool iron on reverse\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003eProduct Style Code: XXX\u003c\/div\u003e","brand":"Azat Mard","offers":[{"title":"S","offer_id":44664251711670,"sku":null,"price":145.0,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":44664251744438,"sku":null,"price":145.0,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":44664251777206,"sku":null,"price":145.0,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":44664251809974,"sku":null,"price":145.0,"currency_code":"GBP","in_stock":true},{"title":"XXL","offer_id":44664251842742,"sku":null,"price":145.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0175\/6626\/9494\/files\/251202_AZM_1162.jpg?v=1769941717"},{"product_id":"les-gens-signature-white-t-shirt","title":"LES GENS SIGNATURE WHITE T-SHIRT","description":"\u003cdiv\u003eIntroducing the Signature Les Gens Cotton T-Shirt in White, designed as part of the next era of Les Gens d’Arménie.\n\u003cp\u003eCrafted from premium cotton, the T-shirt delivers a soft, breathable feel with a clean structure designed for everyday wear. Cut to a relaxed silhouette, it balances comfort with a refined, modern finish.\u003c\/p\u003e\n\u003cp\u003eThe piece is detailed with a small, stitched Signature Les Gens logo at the right front chest in deep khaki, offering a subtle, considered expression of the new identity. At the back, a large, centrally placed Signature Les Gens logo makes a confident statement — reinforcing the evolution of the collection while remaining rooted in the same story.\u003c\/p\u003e\n\u003cp\u003eFurther detailed with our Armenian flag tab along the bottom right seam.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e \u003c\/div\u003e\n\u003cdiv\u003e\u003cb\u003eDetails:\u003c\/b\u003e\u003c\/div\u003e\n\u003cul\u003e\n\u003cli data-end=\"946\" data-start=\"923\"\u003e\n\u003cp data-end=\"946\" data-start=\"925\"\u003eWhite cotton jersey\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"962\" data-start=\"947\"\u003e\n\u003cp data-end=\"962\" data-start=\"949\"\u003eRelaxed fit\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"993\" data-start=\"963\"\u003e\n\u003cp data-end=\"993\" data-start=\"965\"\u003eSoft, breathable hand feel\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1070\" data-start=\"994\"\u003e\n\u003cp data-end=\"1070\" data-start=\"996\"\u003eSmall stitched Signature Les Gens logo at right front chest (deep khaki)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1120\" data-start=\"1071\"\u003e\n\u003cp data-end=\"1120\" data-start=\"1073\"\u003eLarge centred Signature Les Gens logo at back (deep khaki)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1146\" data-start=\"1121\"\u003e\n\u003cp data-end=\"1146\" data-start=\"1123\"\u003eClean neckline finish\u003cbr\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1166\" data-start=\"1147\"\u003eArmenian Flag Tab\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv\u003eComposition: 100% Cotton\u003c\/div\u003e\n\u003cdiv\u003eProduct Care: Wash inside out at 20°C (no chemicals)\u003cbr\u003eDo not tumble dry\u003cbr\u003eCool iron on reverse\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003eProduct Style Code: XXX\u003c\/div\u003e","brand":"Azat Mard","offers":[{"title":"S","offer_id":44664656298166,"sku":null,"price":112.0,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":44664656330934,"sku":null,"price":112.0,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":44664656363702,"sku":null,"price":112.0,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":44664656396470,"sku":null,"price":112.0,"currency_code":"GBP","in_stock":true},{"title":"XXL","offer_id":44664656429238,"sku":null,"price":112.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0175\/6626\/9494\/files\/251202_AZM_1020.jpg?v=1769942228"},{"product_id":"les-gens-signature-black-t-shirt","title":"LES GENS SIGNATURE BLACK T-SHIRT","description":"\u003cp\u003eIntroducing the Signature LES GENS D'ARMÈNIE T-Shirt, designed as part of the next era of the LES GENS D'ARMÈNIE collection. Crafted from premium cotton, it combines everyday comfort with a refined, contemporary silhouette.\u003c\/p\u003e\n\u003cp\u003eThe front features a subtle embroidered Signature LES GENS logo on the right chest, while the back is finished with a large centred Signature LES GENS logo, representing the continued evolution of the collection while remaining rooted in Armenian heritage.\u003c\/p\u003e\n\u003cp\u003eCut in a relaxed fit from soft, breathable cotton, the garment is finished with the signature AZAT MARD Armenian flag tab, woven discreetly into the side seam as a symbol of heritage and identity.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProduct Care\u003c\/strong\u003e\u003cbr\u003eDo not tumble dry.\u003cbr\u003eCool iron on reverse.\u003cbr\u003eDo not rub isolated stains.\u003cbr\u003eAvoid harsh chemicals and handle with care.\u003c\/p\u003e","brand":"Azat Mard","offers":[{"title":"S","offer_id":44665164333238,"sku":null,"price":112.0,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":44665164366006,"sku":null,"price":112.0,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":44665164398774,"sku":null,"price":112.0,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":44665164431542,"sku":null,"price":112.0,"currency_code":"GBP","in_stock":true},{"title":"XXL","offer_id":44665164464310,"sku":null,"price":112.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0175\/6626\/9494\/files\/251202_AZM_1004.jpg?v=1769942619"},{"product_id":"les-gens-washed-charcoal-t-shirt","title":"LES GENS WASHED CHARCOAL T-SHIRT","description":"\u003cp\u003eThe AZAT MARD LES GENS D’ARMÉNIE Washed Charcoal T-Shirt is a contemporary expression of Armenian identity, combining timeless design with effortless everyday wearability.\u003c\/p\u003e\n\u003cp\u003eCrafted from premium cotton in a washed charcoal finish, the silhouette is cut with a slightly oversized fit for all-day comfort. The LES GENS D’ARMÉNIE graphic — translating to “The People of Armenia” — is printed across both the chest and back, serving as a tribute to the strength, resilience and unity of the Armenian people.\u003c\/p\u003e\n\u003cp\u003eAs one of AZAT MARD's signature core pieces, this T-shirt has been designed to become a permanent staple within your wardrobe. Versatile by nature and refined in execution, it transitions effortlessly between everyday wear and elevated styling, offering a timeless foundation no matter the occasion.\u003c\/p\u003e\n\u003cp\u003eFinished with a rib-knit crew neckline, the T-shirt is elevated through thoughtful details, including our signature Armenian flag tab woven discreetly into the side seam — a subtle symbol of heritage, identity and pride.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProduct Care:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWash inside out\u003cbr\u003eLine dry in the shade (indoors)\u003cbr\u003eCool iron on reverse\u003cbr\u003eDo not rub isolated stains\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDue to the washed finish of this garment, slight variations in colour and tone are a natural characteristic, making each piece unique. Avoid harsh chemicals and handle with care.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Azat Mard","offers":[{"title":"S","offer_id":44898307899574,"sku":null,"price":109.0,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":44898307932342,"sku":null,"price":109.0,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":44898307965110,"sku":null,"price":109.0,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":44898307997878,"sku":null,"price":109.0,"currency_code":"GBP","in_stock":true},{"title":"XXL","offer_id":44898308030646,"sku":null,"price":109.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0175\/6626\/9494\/files\/251202_AZM_0389.jpg?v=1771258981"},{"product_id":"les-gens-washed-charcoal-twill-overshirt","title":"LES GENS WASHED CHARCOAL TWILL JACKET","description":"\u003cp\u003eIntroducing the LES GENS D'ARMÈNIE Twill Overshirt, designed to combine everyday functionality with contemporary Armenian design. Crafted from premium washed cotton twill, this versatile piece is made to be worn layered or as a standalone outer layer.\u003c\/p\u003e\n\u003cp\u003eThe front features two chest flap pockets, with the LES GENS D'ARMÈNIE logo printed on the left pocket and a clean utility pocket on the opposite side. A central zip closure is finished with the signature AZAT MARD Khachkar zip pull, a subtle nod to Armenian heritage and craftsmanship.\u003c\/p\u003e\n\u003cp\u003eCut in a relaxed oversized fit, the washed finish gives each garment a unique character, with natural variations in tone making every piece individual. The garment is finished with the signature AZAT MARD Armenian flag tab, woven discreetly into the side seam as a symbol of heritage and identity.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProduct Care\u003c\/strong\u003e\u003cbr\u003eWash inside out.\u003cbr\u003eLine dry in the shade (indoors).\u003cbr\u003eCool iron on reverse.\u003cbr\u003eDo not rub isolated stains.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDue to the washed nature of this garment, slight variations in colour and tone may occur between pieces. Avoid harsh chemicals and handle with care.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Azat Mard","offers":[{"title":"S","offer_id":44898786640054,"sku":null,"price":187.0,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":44898786672822,"sku":null,"price":187.0,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":44898786705590,"sku":null,"price":187.0,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":44898786738358,"sku":null,"price":187.0,"currency_code":"GBP","in_stock":true},{"title":"XXL","offer_id":44898786771126,"sku":null,"price":187.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0175\/6626\/9494\/files\/TwillJacketEdit1.jpg?v=1773314993"},{"product_id":"armenian-khachkar-black-cap","title":"ARMENIAN KHACHKAR BLACK CAP","description":"\u003cp\u003eIntroducing The AZAT MARD Armenian Khachkar Black Cap\u003c\/p\u003e\n\u003cp\u003eThe AZAT MARD Armenian Khachkar Cap is inspired by Armenian heritage and the enduring symbol of the Khachkar (Armenian Cross)— representing faith, protection, identity, and freedom.\u003c\/p\u003e\n\u003cp\u003eCrafted from premium cotton, the cap features bold 3D light grey embroidered artwork, including our AZAT MARD Khachkar emblem and signature detailing. Designed for everyday wear, it includes embroidered eyelets for breathability and an adjustable strap with fastening for a comfortable, custom fit.\u003c\/p\u003e\n\u003cp\u003eA timeless statement piece rooted in culture and resilience.\u003c\/p\u003e","brand":"Azat Mard","offers":[{"title":"Default Title","offer_id":45073546870966,"sku":null,"price":55.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0175\/6626\/9494\/files\/7604A9D9-7C3A-46EA-BF7F-F46CFEEBB9AF.jpg?v=1770979215"},{"product_id":"armenian-khachkar-black-t-shirt","title":"ARMENIAN KHACHKAR BLACK T-SHIRT","description":"\u003cp\u003eInspired by the Armenian Khachkar, this special edition T-shirt honours one of Armenia's most powerful cultural symbols. Traditionally carved in stone as memorials of faith and identity, the Khachkar is reinterpreted through contemporary AZAT MARD design—a tribute to Armenian heritage, past, present, and future, carrying the spirit of AZAT MARD and its ethos of Eternal Freedom.\u003c\/p\u003e\n\u003cp\u003eThe front features an embroidered chest logo in the special edition AZAT MARD Khachkar font, incorporating three Khachkars from the collection's design and finished with our ethos slogan, \"Eternal Freedom.\"\u003c\/p\u003e\n\u003cp\u003eThe back showcases a large graphic print of the hand-drawn AZAT MARD Armenian Khachkar, created exclusively for this collection. Paired with Khachkar AZAT MARD typography and the signature \"Armenian Khachkar,\" the artwork celebrates Armenian heritage and shares its enduring story with a global audience.\u003c\/p\u003e\n\u003cp\u003eThe back neck is finished with the signature AZAT MARD Impact leather logo, while our Armenian flag stitch is woven discreetly into the side seam as a symbol of heritage, identity and craftsmanship.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProduct Care\u003c\/strong\u003e\u003cbr\u003eWash inside out.\u003cbr\u003eLine dry in the shade (indoors).\u003cbr\u003eCool iron on reverse.\u003cbr\u003eDo not rub isolated stains.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDue to the detailed graphic print of this garment, avoid harsh chemicals and excessive heat. Handle with care to preserve the quality and longevity of the artwork.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Azat Mard","offers":[{"title":"S","offer_id":44952667160758,"sku":null,"price":118.0,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":44952667193526,"sku":null,"price":118.0,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":44952667226294,"sku":null,"price":118.0,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":44952667259062,"sku":null,"price":118.0,"currency_code":"GBP","in_stock":true},{"title":"XXL","offer_id":44952667291830,"sku":null,"price":118.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0175\/6626\/9494\/files\/251202_AZM_0825.jpg?v=1773160857"},{"product_id":"armenian-khachkar-white-t-shirt","title":"ARMENIAN KHACHKAR WHITE T-SHIRT","description":"\u003cp\u003eInspired by the Armenian Khachkar, this special edition T-shirt honours one of Armenia's most powerful cultural symbols. 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