{"title":"KHACHKAR COLLECTION","description":"\u003cp\u003eInspired by the Armenian Khachkar, this collection honours one of Armenia's most iconic cultural symbols through a contemporary AZAT MARD interpretation, celebrating centuries of heritage and craftsmanship.\u003c\/p\u003e","products":[{"product_id":"armenian-khachkar-black-cap","title":"ARMENIAN KHACHKAR BLACK CAP","description":"\u003cp\u003eIntroducing The AZAT MARD Armenian Khachkar Black Cap\u003c\/p\u003e\n\u003cp\u003eThe AZAT MARD Armenian Khachkar Cap is inspired by Armenian heritage and the enduring symbol of the Khachkar (Armenian Cross)— representing faith, protection, identity, and freedom.\u003c\/p\u003e\n\u003cp\u003eCrafted from premium cotton, the cap features bold 3D light grey embroidered artwork, including our AZAT MARD Khachkar emblem and signature detailing. Designed for everyday wear, it includes embroidered eyelets for breathability and an adjustable strap with fastening for a comfortable, custom fit.\u003c\/p\u003e\n\u003cp\u003eA timeless statement piece rooted in culture and resilience.\u003c\/p\u003e","brand":"Azat Mard","offers":[{"title":"Default Title","offer_id":45073546870966,"sku":null,"price":55.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0175\/6626\/9494\/files\/7604A9D9-7C3A-46EA-BF7F-F46CFEEBB9AF.jpg?v=1770979215"},{"product_id":"armenian-khachkar-grey-cap","title":"ARMENIAN KHACHKAR GREY CAP","description":"\u003cp\u003eIntroducing The AZAT MARD Armenian Khachkar Grey Cap\u003c\/p\u003e\n\u003cp\u003eThe AZAT MARD Armenian Khachkar Cap is inspired by Armenian heritage and the enduring symbol of the Khachkar (Armenian Cross)— representing faith, protection, identity, and freedom.\u003c\/p\u003e\n\u003cp\u003eCrafted from premium cotton, the cap features bold 3D white embroidered artwork, including our AZAT MARD Khachkar emblem and signature detailing. Designed for everyday wear, it includes embroidered eyelets for breathability and an adjustable strap with fastening for a comfortable, custom fit.\u003c\/p\u003e\n\u003cp\u003eA timeless statement piece rooted in culture and resilience.\u003c\/p\u003e\n\u003cp\u003ePlease Note- Product Colour May differ due to lighting. \u003c\/p\u003e","brand":"Azat Mard","offers":[{"title":"Default Title","offer_id":44902839648438,"sku":null,"price":55.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0175\/6626\/9494\/files\/0428AF4A-DD2A-474E-9958-F3B312BC0CB4.jpg?v=1770979378"},{"product_id":"armenian-khachkar-black-t-shirt","title":"ARMENIAN KHACHKAR BLACK T-SHIRT","description":"\u003cp\u003eInspired by the Armenian Khachkar, this special edition T-shirt honours one of Armenia's most powerful cultural symbols. Traditionally carved in stone as memorials of faith and identity, the Khachkar is reinterpreted through contemporary AZAT MARD design—a tribute to Armenian heritage, past, present, and future, carrying the spirit of AZAT MARD and its ethos of Eternal Freedom.\u003c\/p\u003e\n\u003cp\u003eThe front features an embroidered chest logo in the special edition AZAT MARD Khachkar font, incorporating three Khachkars from the collection's design and finished with our ethos slogan, \"Eternal Freedom.\"\u003c\/p\u003e\n\u003cp\u003eThe back showcases a large graphic print of the hand-drawn AZAT MARD Armenian Khachkar, created exclusively for this collection. Paired with Khachkar AZAT MARD typography and the signature \"Armenian Khachkar,\" the artwork celebrates Armenian heritage and shares its enduring story with a global audience.\u003c\/p\u003e\n\u003cp\u003eThe back neck is finished with the signature AZAT MARD Impact leather logo, while our Armenian flag stitch is woven discreetly into the side seam as a symbol of heritage, identity and craftsmanship.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProduct Care\u003c\/strong\u003e\u003cbr\u003eWash inside out.\u003cbr\u003eLine dry in the shade (indoors).\u003cbr\u003eCool iron on reverse.\u003cbr\u003eDo not rub isolated stains.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDue to the detailed graphic print of this garment, avoid harsh chemicals and excessive heat. Handle with care to preserve the quality and longevity of the artwork.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Azat Mard","offers":[{"title":"S","offer_id":44952667160758,"sku":null,"price":118.0,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":44952667193526,"sku":null,"price":118.0,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":44952667226294,"sku":null,"price":118.0,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":44952667259062,"sku":null,"price":118.0,"currency_code":"GBP","in_stock":true},{"title":"XXL","offer_id":44952667291830,"sku":null,"price":118.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0175\/6626\/9494\/files\/251202_AZM_0825.jpg?v=1773160857"},{"product_id":"armenian-khachkar-white-t-shirt","title":"ARMENIAN KHACHKAR WHITE T-SHIRT","description":"\u003cp\u003eInspired by the Armenian Khachkar, this special edition T-shirt honours one of Armenia's most powerful cultural symbols. Traditionally carved in stone as memorials of faith and identity, the Khachkar is reinterpreted through contemporary AZAT MARD design—a tribute to Armenian heritage, past, present, and future, carrying the spirit of AZAT MARD and its ethos of Eternal Freedom.\u003c\/p\u003e\n\u003cp\u003eThe front features an embroidered chest logo in the special edition AZAT MARD Khachkar font, incorporating three Khachkars from the collection's design and finished with our ethos slogan, \"Eternal Freedom.\"\u003c\/p\u003e\n\u003cp\u003eThe back showcases a large graphic print of the hand-drawn AZAT MARD Armenian Khachkar, created exclusively for this collection. Paired with Khachkar AZAT MARD typography and the signature \"Armenian Khachkar,\" the artwork celebrates Armenian heritage and shares its enduring story with a global audience.\u003c\/p\u003e\n\u003cp\u003eThe back neck is finished with the signature AZAT MARD Impact leather logo, while our Armenian flag stitch is woven discreetly into the side seam as a symbol of heritage, identity and craftsmanship.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProduct Care\u003c\/strong\u003e\u003cbr\u003eWash inside out.\u003cbr\u003eLine dry in the shade (indoors).\u003cbr\u003eCool iron on reverse.\u003cbr\u003eDo not rub isolated stains.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDue to the detailed graphic print of this garment, avoid harsh chemicals and excessive heat. Handle with care to preserve the quality and longevity of the artwork.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Azat Mard","offers":[{"title":"S","offer_id":44952676303030,"sku":null,"price":118.0,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":44952676335798,"sku":null,"price":118.0,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":44952676368566,"sku":null,"price":118.0,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":44952676401334,"sku":null,"price":118.0,"currency_code":"GBP","in_stock":true},{"title":"XXL","offer_id":44952676434102,"sku":null,"price":118.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0175\/6626\/9494\/files\/KHACHKAR_WHITE_EDIT_1_ee01bcee-c6d3-4ea8-a20f-287d2527e168.jpg?v=1772711939"},{"product_id":"special-edition-armenian-khachkar-washed-grey","title":"SPECIAL EDITION ARMENIAN KHACHKAR WASHED GREY T-SHIRT","description":"\u003cp\u003eThis special edition Armenian Khachkar Washed Grey T-Shirt from the AZAT MARD Collection features embroidered patch detailing, elevating the collection through textured craftsmanship and tonal depth.\u003c\/p\u003e\n\u003cp\u003eA tribute to Armenian heritage—past, present, and future—it carries the spirit of AZAT MARD and its ethos of Eternal Freedom.\u003c\/p\u003e\n\u003cp\u003eThe front features a white embroidered chest logo in the special edition AZAT MARD Khachkar font, incorporating three Khachkars from the collection's design and finished with our ethos slogan, \"Eternal Freedom.\"\u003c\/p\u003e\n\u003cp\u003eThe back showcases a large embroidered patch artwork of the AZAT MARD Armenian Khachkar, paired with tonal AZAT MARD Khachkar typography across the shoulders. The raised embroidery adds depth to the hand-drawn Khachkar design, highlighting the intricate craftsmanship inspired by traditional Armenian stone carvings.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProduct Care\u003c\/strong\u003e\u003cbr\u003eWash inside out.\u003cbr\u003eLine dry in the shade (indoors).\u003cbr\u003eCool iron on reverse.\u003cbr\u003eDo not rub isolated stains.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDue to the washed finish of this garment, slight variations in colour and tone may occur between pieces, making every T-shirt unique. Avoid harsh chemicals and handle with care.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Azat Mard","offers":[{"title":"S","offer_id":44952684200118,"sku":null,"price":122.0,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":44952684232886,"sku":null,"price":122.0,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":44952684265654,"sku":null,"price":122.0,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":44952684298422,"sku":null,"price":122.0,"currency_code":"GBP","in_stock":true},{"title":"XXL","offer_id":44952684331190,"sku":null,"price":122.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0175\/6626\/9494\/files\/251202_AZM_0942.jpg?v=1775763394"}],"url":"https:\/\/azatmardofficial.com\/de-de\/collections\/armenian-azat-mard-khachkar.oembed","provider":"AZAT MARD","version":"1.0","type":"link"}